Strike King Lure Company Audience in United States
Strike King Lure Company has an estimated audience of 346,572 people in United States. 18.9% are female, 81.1% are male, average age 38.1. Top regions: Kansas, Mississippi, Texas. Top brand affinities: TackleDirect, Shimano, Catfish, Angling, Bachelor of Business Administration.
The average Strike King Lure Company fan in United States is 38.1 years old, more male, and lives primarily in Kansas. The audience is concentrated in Kansas, Mississippi, Texas. Top brand affinities include TackleDirect, Shimano, Catfish, with strongest over-indexing on TackleDirect (84.46× the country average). Demographically, the Strike King Lure Company audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
Type: Topic
Demographics of Strike King Lure Company fans
| Metric | Value |
|---|---|
| Female | 18.9% |
| Male | 81.1% |
| Average age | 38.1 |
| Estimated audience size | 346,572 |
Audience persona
The typical Strike King Lure Company fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for TackleDirect.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Kansas | 7,550 | 2.76× |
| Mississippi | 6,600 | 2.31× |
| Texas | 6,414 | 0.22× |
| Louisiana | 5,869 | 1.31× |
| Arkansas | 5,864 | 2.05× |
| Oklahoma | 5,734 | 1.49× |
| Kentucky | 5,644 | 1.3× |
| Tennessee | 5,638 | 0.81× |
| Alabama | 5,463 | 1.13× |
| West Virginia | 5,449 | 3.38× |
| Missouri | 5,282 | 0.95× |
| South Carolina | 5,167 | 0.99× |
| Indiana | 5,034 | 0.8× |
| Florida | 4,838 | 0.21× |
| Iowa | 4,778 | 1.67× |
| North Carolina | 4,681 | 0.45× |
| Ohio | 4,662 | 0.44× |
| Georgia | 4,643 | 0.43× |
| Michigan | 4,641 | 0.51× |
| Wisconsin | 4,616 | 0.89× |
| California | 4,448 | 0.12× |
| Arizona | 4,446 | 0.63× |
| Pennsylvania | 4,426 | 0.38× |
| Nebraska | 4,396 | 2.53× |
| Connecticut | 4,390 | 1.26× |
| Virginia | 4,250 | 0.5× |
| Maryland | 4,229 | 0.71× |
| New Jersey | 4,219 | 0.48× |
| Illinois | 4,152 | 0.36× |
| Minnesota | 4,125 | 0.83× |
| New York | 4,094 | 0.21× |
| Massachusetts | 4,082 | 0.6× |
| Washington | 3,985 | 0.57× |
| Colorado | 3,974 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TackleDirect | 84.46× | Shopping |
| Shimano | 22.22× | Cars & Mobility |
| Catfish | 14.42× | Movies & TV |
| Angling | 9.33× | Sports |
| Bachelor of Business Administration | 32.94× | Business & Career |
| Major League Fishing | 29.2× | Sports |
| Snooker | 16.8× | Sports |
| Bath and Bodyworks | 5.49× | Shopping |
| Spinnerbait | 26.79× | Sports |
| Baby Shoes | 53.74× | Kids & Family |
| Tackle Warehouse | 14.86× | Shopping |
| Hoverboard | 39.95× | Sports |
| Motorboat | 6.45× | Cars & Mobility |
| Cross-country skiing | 10.12× | Sports |
| Tuna | 9.22× | Food & Beverages |
| Bass guitar | 3.05× | Music & Radio |
| Planet Fitness | 2.23× | Sports |
| Boat show | 8.61× | Travel & Leisure |
| PSV Eindhoven | 20× | Sports |
| Buffalo Bills | 3.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Risk Appetite | THRILL | 1.39 |
| DIY Mentality | THRILL | 1.24 |
| Convenience Orientation | PREMIUM | 1.14 |
| Sports Activity | POWER | 1.08 |
| Price Sensitivity | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.0% |
| India | 10.2% |
| Brazil | 8.6% |
See Strike King Lure Company audiences in other countries
- Strike King Lure Company — Germany
- Strike King Lure Company — United Kingdom
- Strike King Lure Company — France
- Strike King Lure Company — Italy
- Strike King Lure Company — Spain
- Strike King Lure Company — Brazil
- Strike King Lure Company — Japan
- Strike King Lure Company — South Korea
- Strike King Lure Company — India
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Strike King Lure Company have in United States?
Strike King Lure Company has an estimated audience of 346,572 people in United States, concentrated in Kansas and Mississippi.
What is the gender split and age of Strike King Lure Company fans?
18.9% of Strike King Lure Company fans are female, 81.1% are male, with an average age of 38.1 years.
Which brands do Strike King Lure Company fans like most?
Strike King Lure Company fans show strongest brand affinity for TackleDirect (84.46×), Shimano (22.22×), and Catfish (14.42×) over the country average.
Where do Strike King Lure Company fans live in United States?
Strike King Lure Company fans in United States are most concentrated in Kansas (reach 7,550), Mississippi (reach 6,600), and Texas (reach 6,414). These three regions account for the largest share of the active audience.
What other brands do Strike King Lure Company fans also like?
Beyond Strike King Lure Company itself, the audience over-indexes on Shimano (22.22×), Catfish (14.42×), Angling (9.33×), and Bachelor of Business Administration (32.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Strike King Lure Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.