Strike King Lure Company Audience in United States

Strike King Lure Company logo

Strike King Lure Company has an estimated audience of 346,572 people in United States. 18.9% are female, 81.1% are male, average age 38.1. Top regions: Kansas, Mississippi, Texas. Top brand affinities: Kwaito, Pro-Ject, PBS Kids Preschool Block, Alaska, Urban Outfitters.

The average Strike King Lure Company fan in United States is 38.1 years old, more male, and lives primarily in Kansas. The audience is concentrated in Kansas, Mississippi, Texas. Top brand affinities include Kwaito, Pro-Ject, PBS Kids Preschool Block, with strongest over-indexing on Kwaito (84.46× the country average). Demographically, the Strike King Lure Company audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

Type: Topic

Demographics of Strike King Lure Company fans

Demographic split for Strike King Lure Company audience in United States
MetricValue
Female18.9%
Male81.1%
Average age38.1
Estimated audience size346,572

Audience persona

The typical Strike King Lure Company fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Kwaito.

Top regions in United States

Top regions ranked by reach for Strike King Lure Company in United States
RegionReachAffinity
Kansas7,5502.76×
Mississippi6,6002.31×
Texas6,4140.22×
Louisiana5,8691.31×
Arkansas5,8642.05×
Oklahoma5,7341.49×
Kentucky5,6441.3×
Tennessee5,6380.81×
Alabama5,4631.13×
West Virginia5,4493.38×
Missouri5,2820.95×
South Carolina5,1670.99×
Indiana5,0340.8×
Florida4,8380.21×
Iowa4,7781.67×
North Carolina4,6810.45×
Ohio4,6620.44×
Georgia4,6430.43×
Michigan4,6410.51×
Wisconsin4,6160.89×
California4,4480.12×
Arizona4,4460.63×
Pennsylvania4,4260.38×
Nebraska4,3962.53×
Connecticut4,3901.26×
Virginia4,2500.5×
Maryland4,2290.71×
New Jersey4,2190.48×
Illinois4,1520.36×
Minnesota4,1250.83×
New York4,0940.21×
Massachusetts4,0820.6×
Washington3,9850.57×
Colorado3,9740.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Strike King Lure Company audience
BrandAffinityCategory
Kwaito84.46×Music & Radio
Pro-Ject5.84×Music & Radio
PBS Kids Preschool Block29.2×Movies & TV
Alaska1.83×Travel & Leisure
Urban Outfitters1.86×Shopping
JDSU3.03×Business & Career
Nebraska2.55×Travel & Leisure
Minnesota1.6×Travel & Leisure
Building envelope8.91×Home & Garden
edureka32.94×Business & Career
Product design1.69×Business & Career
South Asian cuisine7.45×Food & Beverages
Eden Lake6.07×Movies & TV
UK garage3.97×Music & Radio
Pillow1.55×Home & Garden
WESH3.48×Movies & TV
Nebraska Cornhuskers football2.53×Sports
Certified diabetes educator9.2×Business & Career
Nipsey Hussle3.89×Music & Radio
ABC 7 Chicago2.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Strike King Lure Company audience
TraitClusterScore
PatriotismCONSERVATISM1.68
Risk AppetiteTHRILL1.39
DIY MentalityTHRILL1.24
Convenience OrientationPREMIUM1.14
Sports ActivityPOWER1.08
Price SensitivityPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Strike King Lure Company
CountryShare
United States52.0%
India10.2%
Brazil8.6%

See Strike King Lure Company audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Strike King Lure Company have in United States?

Strike King Lure Company has an estimated audience of 346,572 people in United States, concentrated in Kansas and Mississippi.

What is the gender split and age of Strike King Lure Company fans?

18.9% of Strike King Lure Company fans are female, 81.1% are male, with an average age of 38.1 years.

Which brands do Strike King Lure Company fans like most?

Strike King Lure Company fans show strongest brand affinity for Kwaito (84.46×), Pro-Ject (5.84×), and PBS Kids Preschool Block (29.2×) over the country average.

Where do Strike King Lure Company fans live in United States?

Strike King Lure Company fans in United States are most concentrated in Kansas (reach 7,550), Mississippi (reach 6,600), and Texas (reach 6,414). These three regions account for the largest share of the active audience.

What other brands do Strike King Lure Company fans also like?

Beyond Strike King Lure Company itself, the audience over-indexes on Pro-Ject (5.84×), PBS Kids Preschool Block (29.2×), Alaska (1.83×), and Urban Outfitters (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Strike King Lure Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.