Rascasse Audience Intelligence

Building information modeling Audience in Germany

A data profile of the people who buy, follow and care about Building information modeling in Germany — modelled from more than twelve digital signal sources. Building information modeling has an estimated audience of 281,708 people in Germany.

#6381among Topic in Germany#1228in Business & Career

The average Building information modeling fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Christmas decoration, Construction engineering, SolidWorks, with strongest over-indexing on Christmas decoration (13.21× the country average).

Demographically, the Building information modeling audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Building information modeling fan in Germany is balanced, around 35.6 years old, with strong Career Orientation tendencies and a notable affinity for Christmas decoration.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Building information modeling profile in Germany.

Audience size
282K
in Germany
Gender
45.3%♀
54.7% male
Age
35.6
average years
Country rank
#18161
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Building information modeling fans

45.3% are female, 54.7% are male, average age 35.6.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Building information modeling audience in Germany
MetricValue
Female45.3%
Male54.7%
Average age35.6
Estimated audience size281,708
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Building information modeling audience in Germany
Age bracketShare%
16-1930%
20-2920%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Building information modeling audience comes from Germany.

Worldwide audience distribution share by country for Building information modeling
CountryShare
Japan25.4%
United States10.0%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Building information modeling audience in Germany is strongest.

Fig. 05

Top regions by affinity

Building information modeling fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.64×
02Hamburg~7K1.17×
03Bayern~50K1.16×
04Hessen~20K1.15×
05Nordrhein-Westfalen~70K1.10×
06Baden-Württemberg~40K1.09×
07Sachsen~10K1.00×
08Bremen~2K1.00×
09Brandenburg~9K0.98×
10Thüringen~7K0.97×
11Saarland~3K0.97×
12Mecklenburg-Vorpommern~5K0.94×
13Sachsen-Anhalt~7K0.93×
14Rheinland-Pfalz~10K0.91×
15Schleswig-Holstein~9K0.90×
16Niedersachsen~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Building information modeling, Germany
0.88×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Building information modeling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Building information modeling audience
#·InterestCategoryAffinity×
01ArchiCADTechnology & Electronics31.12×
02SolidWorksTechnology & Electronics30.19×
03AutoCADTechnology & Electronics23.27×
04AutodeskTechnology & Electronics18.39×
05Hydraulic engineeringBusiness & Career18.38×
06Christmas decorationHome & Garden13.21×
07Caitlyn JennerFashion & Accessoires12.87×
08SketchUpMovies & TV12.51×
09Construction engineeringBusiness & Career12.38×
10Wood carvingHome & Garden8.29×
11Civil engineeringBusiness & Career7.74×
12First-time buyerShopping6.67×
13Gated communityHome & Garden5.69×
14Art museumArts & Culture3.66×
15Luxury real estateBusiness & Career3.58×
16Art exhibitionArts & Culture3.29×
17RyanairTravel & Leisure2.78×
18RenovationHome & Garden2.56×
19Do it yourself (DIY)Home & Garden2.06×
20Home improvementHome & Garden2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Building information modeling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Building information modeling audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.86×
Quality AwarenessPREMIUM2.68×
Design AffinityPREMIUM2.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Building information modeling audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.55×
Pet OwnershipJOY0.78×
IndulgenceJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Building information modeling have in Germany?

Building information modeling has an estimated audience of 281,708 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Building information modeling fans?

45.3% of Building information modeling fans are female, 54.7% are male, with an average age of 35.6 years.

03

Which brands do Building information modeling fans like most?

Building information modeling fans show strongest brand affinity for Christmas decoration (13.21×), Construction engineering (12.38×), and SolidWorks (30.19×) over the country average.

04

Where do Building information modeling fans live in Germany?

Building information modeling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Building information modeling fans also like?

Beyond Building information modeling itself, the audience over-indexes on Construction engineering (12.38×), SolidWorks (30.19×), AutoCAD (23.27×), and First-time buyer (6.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Building information modeling audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Building information modeling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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