Building information modeling Audience in Germany
Building information modeling has an estimated audience of 281,708 people in Germany. 45.3% are female, 54.7% are male, average age 35.6. Top brand affinities: ICloud, Autodesk, Christmas decoration, Art exhibition, Wood carving.
Top brand affinities include ICloud, Autodesk, Christmas decoration, with strongest over-indexing on ICloud (12.99× the country average). Demographically, the Building information modeling audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Building information modeling fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 35.6 |
| Estimated audience size | 281,708 |
Audience persona
The typical Building information modeling fan in Germany is balanced, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for ICloud.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ICloud | 12.99× | Technology & Electronics |
| Autodesk | 32.57× | Technology & Electronics |
| Christmas decoration | 12.45× | Home & Garden |
| Art exhibition | 5.71× | Arts & Culture |
| Wood carving | 8.74× | Home & Garden |
| Do it yourself (DIY) | 2.85× | Home & Garden |
| First-time buyer | 6.06× | Shopping |
| Construction engineering | 10.17× | Business & Career |
| ArchiCAD | 29.16× | Technology & Electronics |
| Ryanair | 3.21× | Travel & Leisure |
| Gated community | 7.4× | Home & Garden |
| Luxury real estate | 4.73× | Business & Career |
| AutoCAD | 17.73× | Technology & Electronics |
| Renovation | 3.22× | Home & Garden |
| Caitlyn Jenner | 14× | Fashion & Accessoires |
| Hundeurlaub | 8.32× | Pets & Animals |
| Home improvement | 2.22× | Home & Garden |
| Contemporary art | 3.13× | Arts & Culture |
| Forrest Gump | 9.43× | Movies & TV |
| Car wash | 5× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.85 |
| Quality Awareness | PREMIUM | 2.73 |
| Sustainability | BALANCE | 2.38 |
| DIY Mentality | THRILL | 2.26 |
| Career Orientation | POWER | 2.25 |
| Urban Lifestyle | OPEN | 2.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 25.4% |
| United States | 10.0% |
| Brazil | 8.2% |
See Building information modeling audiences in other countries
- Building information modeling — United States
- Building information modeling — United Kingdom
- Building information modeling — France
- Building information modeling — Italy
- Building information modeling — Spain
- Building information modeling — Brazil
- Building information modeling — Japan
- Building information modeling — South Korea
- Building information modeling — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Building information modeling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.