Building information modeling Audience in Germany
Building information modeling has an estimated audience of 281,708 people in Germany. 45.3% are female, 54.7% are male, average age 35.6. Top brand affinities: Hollywood Vampires (band), Progressive rock, De Buyer, Gil Ofarim, Natural rubber.
Top brand affinities include Hollywood Vampires (band), Progressive rock, De Buyer, with strongest over-indexing on Hollywood Vampires (band) (24.99× the country average). Demographically, the Building information modeling audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Building information modeling fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 35.6 |
| Estimated audience size | 281,708 |
Audience persona
The typical Building information modeling fan in Germany is balanced, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Hollywood Vampires (band).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hollywood Vampires (band) | 24.99× | Music & Radio |
| Progressive rock | 3.3× | Music & Radio |
| De Buyer | 20.86× | Home & Garden |
| Gil Ofarim | 2.11× | Music & Radio |
| Natural rubber | 3.21× | Cars & Mobility |
| Mechanic | 2.84× | Cars & Mobility |
| Hypertext | 3.45× | Technology & Electronics |
| Headhunters (film) | 5.43× | Movies & TV |
| Product design | 1.82× | Business & Career |
| Erasmus+ | 6.87× | Business & Career |
| Morphine (band) | 11.31× | Music & Radio |
| Collectable | 1.53× | Kids & Family |
| Handmade Gifts | 1.89× | Kids & Family |
| Business English | 2.5× | Business & Career |
| Icon (magazine) | 2.25× | Arts & Culture |
| Coolhunting | 17.73× | Business & Career |
| McGregor, Iowa | 7.07× | Shopping |
| Celtic punk | 7.37× | Music & Radio |
| Israel | 1.61× | Travel & Leisure |
| Figure painting (hobby) | 3.23× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.85 |
| Quality Awareness | PREMIUM | 2.73 |
| Sustainability | BALANCE | 2.38 |
| DIY Mentality | THRILL | 2.26 |
| Career Orientation | POWER | 2.25 |
| Urban Lifestyle | OPEN | 2.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 25.4% |
| United States | 10.0% |
| Brazil | 8.2% |
See Building information modeling audiences in other countries
- Building information modeling — United States
- Building information modeling — United Kingdom
- Building information modeling — France
- Building information modeling — Italy
- Building information modeling — Spain
- Building information modeling — Brazil
- Building information modeling — Japan
- Building information modeling — South Korea
- Building information modeling — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Building information modeling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.