Knight Transportation Audience in United States

Knight Transportation logo

Knight Transportation has an estimated audience of 457,767 people in United States. 17.4% are female, 82.6% are male, average age 42.0. Top regions: California, Texas, Arizona. Top brand affinities: Coolhunting, Breel Embolo, Chicago Stock Exchange, edureka, Emperor Entertainment Group.

The average Knight Transportation fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Coolhunting, Breel Embolo, Chicago Stock Exchange, with strongest over-indexing on Coolhunting (101.01× the country average). Demographically, the Knight Transportation audience skews more male with an average age of 42.0, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Knight Transportation fans

Demographic split for Knight Transportation audience in United States
MetricValue
Female17.4%
Male82.6%
Average age42.0
Estimated audience size457,767

Audience persona

The typical Knight Transportation fan in United States is more male, around 42.0 years old, with strong DIY Mentality tendencies and a notable affinity for Coolhunting.

Top regions in United States

Top regions ranked by reach for Knight Transportation in United States
RegionReachAffinity
California62,9401.25×
Texas56,8871.45×
Arizona32,6963.5×
Florida26,4730.85×
Georgia22,3741.59×
Mississippi18,5434.92×
Tennessee15,3251.67×
Indiana14,0251.68×
Nevada13,7603.11×
Ohio13,1390.93×
North Carolina12,6140.92×
Illinois11,7120.77×
Pennsylvania9,7270.63×
Louisiana8,4941.44×
Oklahoma8,4181.66×
Alabama8,3401.3×
Utah8,1551.99×
Colorado7,9961.11×
Missouri7,8031.06×
South Carolina7,4181.08×
New York5,9140.23×
Arkansas5,7961.54×
Virginia5,6890.51×
Kansas5,6411.56×
Oregon5,2030.99×
Michigan5,0650.42×
Kentucky4,9310.86×
Washington4,8060.52×
New Jersey3,5990.31×
New Mexico3,3971.48×
Massachusetts3,0500.34×
Maryland2,8240.36×
Iowa2,6140.69×
Minnesota2,5720.39×
Wisconsin2,5400.37×
Idaho2,0130.88×
Nebraska1,6040.7×
West Virginia1,4910.7×
Connecticut1,3690.3×
Wyoming1,0631.57×
Montana6690.53×
South Dakota6330.6×
Delaware5140.41×
North Dakota4820.51×
Hawaii3110.16×
Washington, District of Columbia3050.22×
Maine2800.17×
Alaska2720.28×
New Hampshire2510.14×
Rhode Island2420.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knight Transportation audience
BrandAffinityCategory
Coolhunting101.01×Business & Career
Breel Embolo73.26×Sports
Chicago Stock Exchange39.89×Business & Career
edureka43.23×Business & Career
Emperor Entertainment Group13.76×Business & Career
Pro-Ject4.65×Music & Radio
Governor of Michigan7.84×Politics & Society
MK4.3×Music & Radio
Calvary Chapel9.86×Politics & Society
Jesse Plemons3.07×Movies & TV
Ko Wen-je84.75×Politics & Society
Hipster8.47×Politics & Society
Vocal harmony3.94×Music & Radio
Grinch3.47×Movies & TV
Ub Iwerks23.66×Literature
Boracay7.09×Travel & Leisure
UK garage4.05×Music & Radio
Business English4.18×Business & Career
N1 road (South Africa)2.99×Travel & Leisure
El Paso County, Colorado9×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knight Transportation audience
TraitClusterScore
DIY MentalityTHRILL5.58
PatriotismCONSERVATISM3.84
Luxury OrientationPREMIUM3
Family OrientationCONSERVATISM2.79
Quality AwarenessPREMIUM2.68
Need for SecurityCONSERVATISM1.8

Worldwide distribution

Worldwide audience distribution share by country for Knight Transportation
CountryShare
United States94.9%
Mexico2.1%
Canada1.1%

See Knight Transportation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Knight Transportation have in United States?

Knight Transportation has an estimated audience of 457,767 people in United States, concentrated in California and Texas.

What is the gender split and age of Knight Transportation fans?

17.4% of Knight Transportation fans are female, 82.6% are male, with an average age of 42.0 years.

Which brands do Knight Transportation fans like most?

Knight Transportation fans show strongest brand affinity for Coolhunting (101.01×), Breel Embolo (73.26×), and Chicago Stock Exchange (39.89×) over the country average.

Where do Knight Transportation fans live in United States?

Knight Transportation fans in United States are most concentrated in California (reach 62,940), Texas (reach 56,887), and Arizona (reach 32,696). These three regions account for the largest share of the active audience.

What other brands do Knight Transportation fans also like?

Beyond Knight Transportation itself, the audience over-indexes on Breel Embolo (73.26×), Chicago Stock Exchange (39.89×), edureka (43.23×), and Emperor Entertainment Group (13.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knight Transportation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.