Rascasse Audience Intelligence

Knight Transportation Target Market in United States

A data profile of the people who buy, follow and care about Knight Transportation in United States — modelled from more than twelve digital signal sources. Knight Transportation has an estimated audience of 459,270 people in United States.

#3968among Brand in United States#2375in Business & Career

The average Knight Transportation fan in United States is 42.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include AutoCAD, Villeroy & Boch, Iveco, with strongest over-indexing on AutoCAD (111.69× the country average).

Demographically, the Knight Transportation audience skews more male with an average age of 42.0, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knight Transportation fan in United States is more male, around 42.0 years old, with strong DIY Mentality tendencies and a notable affinity for AutoCAD.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knight Transportation profile in United States.

Audience size
459K
in United States
Gender
17.4%♀
82.6% male
Age
42.0
average years
Country rank
#38495
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Knight Transportation

17.4% are female, 82.6% are male, average age 42.0.

Fig. 02

Gender split

17.4%
Female
82.6%
Male
Demographic split for Knight Transportation audience in United States
MetricValue
Female17.4%
Male82.6%
Average age42.0
Estimated audience size459,270
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Knight Transportation audience in United States
Age bracketShare%
16-199%
20-2920%
30-3926%
40-4923%
50+22%
Fig. 04

Worldwide distribution

95.0%

of the worldwide Knight Transportation audience comes from United States.

Worldwide audience distribution share by country for Knight Transportation
CountryShare
United States95.0%
Mexico2.1%
Canada1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knight Transportation audience in United States is strongest.

Fig. 05

Top regions by affinity

Knight Transportation customers by region in United States
#RegionReachAffinity×
01Mississippi~20K4.98×
02Nevada~20K3.85×
03Arizona~40K3.75×
04Utah~10K2.41×
05Indiana~20K1.99×
06Kansas~7K1.82×
07Oklahoma~9K1.70×
08Tennessee~10K1.59×
09Georgia~20K1.54×
10Texas~60K1.40×
11Wyoming<1K1.38×
12Arkansas~5K1.36×
13New Mexico~3K1.30×
14Colorado~9K1.27×
15Oregon~7K1.26×
16Louisiana~7K1.21×
17California~60K1.20×
18Alabama~7K1.11×
19Missouri~7K1.00×
20Ohio~10K0.93×
21South Carolina~6K0.93×
22North Carolina~10K0.89×
23Idaho~2K0.89×
24Florida~30K0.83×
25Alaska<1K0.83×
26South Dakota<1K0.80×
27Rhode Island~1K0.79×
28North Dakota<1K0.79×
29West Virginia~2K0.78×
30New Hampshire~1K0.78×
31Kentucky~4K0.77×
32Hawaii~2K0.77×
33Maine~1K0.76×
34Montana<1K0.76×
35Nebraska~2K0.73×
36Delaware<1K0.71×
37Illinois~10K0.69×
38Iowa~3K0.69×
39Washington, District of Columbia<1K0.67×
40Pennsylvania~10K0.65×
41Washington~5K0.53×
42Connecticut~2K0.52×
43Virginia~5K0.48×
44Wisconsin~3K0.47×
45Minnesota~3K0.47×
46Maryland~4K0.45×
47Michigan~5K0.44×
48Massachusetts~4K0.41×
49New Jersey~4K0.37×
50New York~7K0.27×
Fig. 06

Affinity by region

Affinity by region — Knight Transportation, United States
0.27×1.00×4.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knight Transportation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knight Transportation audience
#·InterestCategoryAffinity×
01IvecoCars & Mobility161.54×
02Villeroy & BochHome & Garden134.62×
03Hungry Jack'sFood & Beverages129.86×
04AutoCADTechnology & Electronics111.69×
05Estes Express LinesCars & Mobility63.59×
06Rockwell AutomationBusiness & Career54.98×
07Volvo TrucksCars & Mobility51.40×
08HusqvarnaHome & Garden42.41×
09R+L CarriersBusiness & Career37.59×
10Paul StanleyMusic & Radio33.42×
11WD-40Home & Garden28.75×
12XPO LogisticsBusiness & Career26.33×
13Love's Travel Stops & Country StoresShopping24.66×
14PeugeotCars & Mobility20.00×
15MichelinCars & Mobility19.08×
16Hardware storeHome & Garden16.05×
17CarcareCars & Mobility11.53×
18Discount TireShopping7.47×
19FedExBusiness & Career5.66×
20AutoZoneCars & Mobility4.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knight Transportation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knight Transportation audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL6.45×
PatriotismCONSERVATISM6.08×
Family OrientationCONSERVATISM2.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knight Transportation audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
SustainabilityBALANCE0.68×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Knight Transportation's target market in United States?

Knight Transportation's target market in United States covers an estimated 459,270 people, concentrated in California and Texas.

02

What is the gender split and age of Knight Transportation customers?

17.4% of the Knight Transportation audience are female, 82.6% are male, with an average age of 42.0 years.

03

Which brands do Knight Transportation fans like most?

Knight Transportation fans show strongest brand affinity for AutoCAD (111.69×), Villeroy & Boch (134.62×), and Iveco (161.54×) over the country average.

04

Where do Knight Transportation fans live in United States?

Knight Transportation fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Arizona (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Knight Transportation fans also like?

Beyond Knight Transportation itself, the audience over-indexes on Villeroy & Boch (134.62×), Iveco (161.54×), Hardware store (16.05×), and Love's Travel Stops & Country Stores (24.66×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Knight Transportation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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