Milk tea Audience in United States

Milk tea logo

Milk tea has an estimated audience of 443,091 people in United States. 70.9% are female, 29.1% are male, average age 28.9. Top regions: California, Texas, New York. Top brand affinities: Bubble tea, Do it yourself (DIY), Kia Sportage, Rosie O'Donnell, Millie Bobby Brown.

The average Milk tea fan in United States is 28.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bubble tea, Do it yourself (DIY), Kia Sportage, with strongest over-indexing on Bubble tea (33× the country average). Demographically, the Milk tea audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Milk tea fans

Demographic split for Milk tea audience in United States
MetricValue
Female70.9%
Male29.1%
Average age28.9
Estimated audience size443,091

Audience persona

The typical Milk tea fan in United States is more female, around 28.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Bubble tea.

Top regions in United States

Top regions ranked by reach for Milk tea in United States
RegionReachAffinity
California191,8193.94×
Texas87,2092.29×
New York54,5362.2×
Florida27,4890.92×
Washington26,1672.94×
Georgia16,3151.2×
Illinois15,9841.08×
Massachusetts13,3781.53×
North Carolina12,7150.95×
New Jersey12,0901.07×
Virginia11,5451.07×
Ohio11,3280.83×
Pennsylvania10,8650.73×
Nevada9,2562.16×
Colorado8,0411.15×
Michigan7,8070.67×
Arizona7,7550.86×
Maryland7,6511×
Oregon6,6061.3×
Tennessee5,5700.63×
Indiana5,3880.67×
Hawaii5,3602.81×
Missouri5,0480.71×
Minnesota4,8260.76×
Louisiana4,3650.76×
Wisconsin4,1240.62×
South Carolina4,0750.61×
Oklahoma3,9160.8×
Utah3,7900.96×
Connecticut3,4460.78×
Kansas3,2670.94×
Alabama3,1110.5×
Kentucky2,9670.53×
Arkansas2,3450.64×
Iowa2,1130.58×
Mississippi2,0720.57×
Washington, District of Columbia1,9731.48×
Nebraska1,5450.7×
New Mexico1,4660.66×
Idaho1,2290.55×
Rhode Island1,0160.72×
New Hampshire8780.5×
West Virginia8550.41×
Alaska7660.81×
Maine7450.47×
Delaware7260.59×
North Dakota5000.55×
South Dakota4900.48×
Montana4670.38×
Vermont3400.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milk tea audience
BrandAffinityCategory
Bubble tea33×Food & Beverages
Do it yourself (DIY)3.64×Home & Garden
Kia Sportage20×Cars & Mobility
Rosie O'Donnell13.42×Movies & TV
Millie Bobby Brown5.6×Movies & TV
Apple Store6.18×Shopping
Local food3.9×Food & Beverages
Honda HR-V19.8×Cars & Mobility
Online food ordering5.32×Food & Beverages
Autism Awareness6.82×Health
Superman1.95×Movies & TV
Ko Samui17.51×Travel & Leisure
Diabetes mellitus awareness4.62×Health
Pinky and the Brain20×Movies & TV
Makeup Tutorials4.38×Beauty & Wellness
Harry Potter2.32×Movies & TV
Natural skin care4.09×Beauty & Wellness
Super Size Me17.56×Movies & TV
Indeed.com2.6×Business & Career
Artificial nails4.92×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milk tea audience
TraitClusterScore
Luxury OrientationPREMIUM2.34
LGBTQ+ IdentityOPEN2.24
Design AffinityPREMIUM1.95
SustainabilityBALANCE1.75
DIY MentalityTHRILL1.74
Early Adopter MentalityPOWER1.71

Worldwide distribution

Worldwide audience distribution share by country for Milk tea
CountryShare
United States22.9%
Philippines19.2%
Japan10.7%

See Milk tea audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Milk tea have in United States?

Milk tea has an estimated audience of 443,091 people in United States, concentrated in California and Texas.

What is the gender split and age of Milk tea fans?

70.9% of Milk tea fans are female, 29.1% are male, with an average age of 28.9 years.

Which brands do Milk tea fans like most?

Milk tea fans show strongest brand affinity for Bubble tea (33×), Do it yourself (DIY) (3.64×), and Kia Sportage (20×) over the country average.

Where do Milk tea fans live in United States?

Milk tea fans in United States are most concentrated in California (reach 191,819), Texas (reach 87,209), and New York (reach 54,536). These three regions account for the largest share of the active audience.

What other brands do Milk tea fans also like?

Beyond Milk tea itself, the audience over-indexes on Do it yourself (DIY) (3.64×), Kia Sportage (20×), Rosie O'Donnell (13.42×), and Millie Bobby Brown (5.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Milk tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.