Rascasse Audience Intelligence

Milk tea Audience in United States

A data profile of the people who buy, follow and care about Milk tea in United States — modelled from more than twelve digital signal sources. Milk tea has an estimated audience of 443,091 people in United States.

#70among Beverage in United States#11881among Topic in United States#2080in Food & Beverages

The average Milk tea fan in United States is 28.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bubble tea, Rosie O'Donnell, Trader Joe's, with strongest over-indexing on Bubble tea (34.67× the country average).

Demographically, the Milk tea audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Milk tea fan in United States is more female, around 28.9 years old, with strong Travelling tendencies and a notable affinity for Bubble tea.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milk tea profile in United States.

Audience size
443K
in United States
Gender
70.9%♀
29.1% male
Age
28.9
average years
Country rank
#39261
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Milk tea fans

70.9% are female, 29.1% are male, average age 28.9.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Milk tea audience in United States
MetricValue
Female70.9%
Male29.1%
Average age28.9
Estimated audience size443,091
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Milk tea audience in United States
Age bracketShare%
16-1941%
20-2932%
30-3916%
40-498%
50+2%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Milk tea audience comes from United States.

Worldwide audience distribution share by country for Milk tea
CountryShare
United States22.8%
Philippines19.2%
Japan10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milk tea audience in United States is strongest.

Fig. 05

Top regions by affinity

Milk tea fans by region: top regions in United States
#RegionReachAffinity×
01California~200K4.01×
02Washington~30K3.25×
03Hawaii~5K2.86×
04Texas~100K2.57×
05New York~60K2.25×
06Nevada~9K2.03×
07Massachusetts~10K1.52×
08Washington, District of Columbia~2K1.46×
09Oregon~7K1.31×
10Georgia~20K1.24×
11Colorado~8K1.12×
12New Jersey~10K1.08×
13Illinois~20K1.04×
14Virginia~10K1.02×
15Maryland~7K0.98×
16Alaska<1K0.90×
17Florida~30K0.89×
18North Carolina~10K0.88×
19Arizona~8K0.88×
20Utah~3K0.87×
21Kansas~3K0.87×
22Oklahoma~4K0.80×
23Louisiana~5K0.79×
24Rhode Island~1K0.78×
25Ohio~10K0.77×
26Connecticut~3K0.77×
27Pennsylvania~10K0.74×
28Minnesota~5K0.72×
29New Mexico~2K0.72×
30Nebraska~2K0.71×
31Delaware<1K0.71×
32North Dakota<1K0.71×
33Missouri~5K0.69×
34Vermont<1K0.68×
35Michigan~8K0.66×
36Indiana~5K0.66×
37South Dakota<1K0.66×
38Arkansas~2K0.65×
39Montana<1K0.65×
40Tennessee~6K0.63×
41South Carolina~4K0.63×
42Idaho~1K0.63×
43Wisconsin~4K0.62×
44Mississippi~2K0.61×
45Iowa~2K0.61×
46New Hampshire~1K0.61×
47Maine<1K0.59×
48West Virginia~1K0.57×
49Alabama~3K0.56×
50Kentucky~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Milk tea, United States
0.56×1.00×4.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milk tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milk tea audience
#·InterestCategoryAffinity×
01Bubble teaFood & Beverages34.67×
02Pinky and the BrainMovies & TV20.00×
03Super Size MeMovies & TV20.00×
04Porter AirlinesTravel & Leisure20.00×
05qantas airwaysTravel & Leisure20.00×
06Ko SamuiTravel & Leisure15.28×
07Rosie O'DonnellMovies & TV12.66×
08International educationBusiness & Career8.62×
09Hello KittyKids & Family5.03×
10Web serverTechnology & Electronics4.69×
11Apple StoreShopping4.28×
12Diet foodFood & Beverages4.08×
13Online food orderingFood & Beverages3.78×
14JetBlueTravel & Leisure3.33×
15Local foodFood & Beverages3.07×
16Trader Joe'sShopping2.99×
177-ElevenShopping2.77×
18CocktailFood & Beverages2.61×
19Do it yourself (DIY)Home & Garden2.46×
20SupermanMovies & TV1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milk tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milk tea audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.73×
Luxury OrientationPREMIUM1.70×
Urban LifestyleOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milk tea audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.82×
TraditionCONSERVATISM0.92×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Milk tea have in United States?

Milk tea has an estimated audience of 443,091 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Milk tea fans?

70.9% of Milk tea fans are female, 29.1% are male, with an average age of 28.9 years.

03

Which brands do Milk tea fans like most?

Milk tea fans show strongest brand affinity for Bubble tea (34.67×), Rosie O'Donnell (12.66×), and Trader Joe's (2.99×) over the country average.

04

Where do Milk tea fans live in United States?

Milk tea fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Milk tea fans also like?

Beyond Milk tea itself, the audience over-indexes on Rosie O'Donnell (12.66×), Trader Joe's (2.99×), Do it yourself (DIY) (2.46×), and Pinky and the Brain (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Milk tea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Milk tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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