A data profile of the people who buy, follow and care about Quezon City in United States — modelled from more than twelve digital signal sources. Quezon City has an estimated audience of 2,645,214 people in United States.
The average Quezon City fan in United States is 39.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Group buying, 7-Eleven, Smart Communications, with strongest over-indexing on Group buying (32.99× the country average).
Demographically, the Quezon City audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Quezon City fan in United States is balanced, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Group buying.
The key figures that characterise the Quezon City profile in United States.
48.8% are female, 51.2% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 39.6 |
| Estimated audience size | 2,645,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Quezon City audience comes from United States.
| Country | Share |
|---|---|
| Philippines | 31.5% |
| United States | 9.6% |
| China | 6.7% |
Where the Quezon City audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~20K | 5.10× | |
| 02 | Maine | ~40K | 4.72× | |
| 03 | New Hampshire | ~30K | 2.99× | |
| 04 | Massachusetts | ~100K | 2.64× | |
| 05 | Hawaii | ~20K | 2.05× | |
| 06 | Rhode Island | ~10K | 1.67× | |
| 07 | Connecticut | ~40K | 1.56× | |
| 08 | Washington, District of Columbia | ~10K | 1.47× | |
| 09 | New York | ~200K | 1.45× | |
| 10 | New Jersey | ~80K | 1.23× | |
| 11 | Virginia | ~70K | 1.04× | |
| 12 | California | ~300K | 1.02× | |
| 13 | Illinois | ~90K | 1.01× | |
| 14 | Nevada | ~30K | 1.01× | |
| 15 | Pennsylvania | ~90K | 1.00× | |
| 16 | Alaska | ~6K | 0.98× | |
| 17 | Washington | ~50K | 0.94× | |
| 18 | Minnesota | ~40K | 0.93× | |
| 19 | Maryland | ~40K | 0.88× | |
| 20 | Wisconsin | ~30K | 0.86× | |
| 21 | Michigan | ~60K | 0.85× | |
| 22 | Florida | ~100K | 0.84× | |
| 23 | Delaware | ~6K | 0.84× | |
| 24 | Colorado | ~30K | 0.83× | |
| 25 | Utah | ~20K | 0.81× | |
| 26 | North Carolina | ~60K | 0.80× | |
| 27 | Ohio | ~60K | 0.76× | |
| 28 | Oregon | ~20K | 0.76× | |
| 29 | North Dakota | ~4K | 0.76× | |
| 30 | Montana | ~5K | 0.75× | |
| 31 | South Dakota | ~4K | 0.71× | |
| 32 | Georgia | ~60K | 0.68× | |
| 33 | Tennessee | ~40K | 0.67× | |
| 34 | Texas | ~200K | 0.66× | |
| 35 | Iowa | ~10K | 0.66× | |
| 36 | Kansas | ~10K | 0.66× | |
| 37 | Idaho | ~9K | 0.66× | |
| 38 | Nebraska | ~9K | 0.66× | |
| 39 | Indiana | ~30K | 0.65× | |
| 40 | Kentucky | ~20K | 0.65× | |
| 41 | South Carolina | ~30K | 0.64× | |
| 42 | West Virginia | ~8K | 0.64× | |
| 43 | Arizona | ~30K | 0.62× | |
| 44 | Missouri | ~30K | 0.62× | |
| 45 | Oklahoma | ~20K | 0.60× | |
| 46 | New Mexico | ~8K | 0.60× | |
| 47 | Arkansas | ~10K | 0.59× | |
| 48 | Louisiana | ~20K | 0.56× | |
| 49 | Mississippi | ~10K | 0.54× | |
| 50 | Alabama | ~20K | 0.53× |
The strongest cross-interests of the Quezon City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anne Curtis | Movies & TV | 35.11× | ||
| 02 | Star Cinema | Movies & TV | 34.57× | ||
| 03 | Group buying | Shopping | 32.99× | ||
| 04 | Smart Communications | Technology & Electronics | 20.79× | ||
| 05 | Yung Lean | Music & Radio | 20.00× | ||
| 06 | Trench coat | Fashion & Accessoires | 15.47× | ||
| 07 | Cathay Pacific | Travel & Leisure | 9.53× | ||
| 08 | Malaysia | Travel & Leisure | 8.77× | ||
| 09 | Charlie Chaplin | Movies & TV | 8.72× | ||
| 10 | Retail banking | Business & Career | 6.35× | ||
| 11 | 7-Eleven | Shopping | 5.41× | ||
| 12 | Philippines | Travel & Leisure | 4.05× | ||
| 13 | Bath and Bodyworks | Shopping | 3.35× | ||
| 14 | Manga | Literature | 2.29× | ||
| 15 | Mortgage loans | Business & Career | 2.27× | ||
| 16 | MSN | News | 2.13× | ||
| 17 | Radio | Technology & Electronics | 2.10× | ||
| 18 | Walgreens | Shopping | 2.06× | ||
| 19 | McDonald's | Food & Beverages | 1.61× | ||
| 20 | Airbnb | Travel & Leisure | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.87× | |
| Patriotism | CONSERVATISM | 1.76× | |
| Quality Awareness | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| DIY Mentality | THRILL | 0.82× | |
| Mindfulness | BALANCE | 0.85× |
Quezon City has an estimated audience of 2,645,214 people in United States, concentrated in California and New York.
48.8% of Quezon City fans are female, 51.2% are male, with an average age of 39.6 years.
Quezon City fans show strongest brand affinity for Group buying (32.99×), 7-Eleven (5.41×), and Smart Communications (20.79×) over the country average.
Quezon City fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Quezon City itself, the audience over-indexes on 7-Eleven (5.41×), Smart Communications (20.79×), Malaysia (8.77×), and Star Cinema (34.57×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Quezon City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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