The Break-Up Audience in United States

The Break-Up has an estimated audience of 762,248 people in United States. 76.8% are female, 23.2% are male, average age 38.5. Top brand affinities: Kazuo Ishiguro, Grace Slick, Zagreb, Historic site, Elsword.
Top brand affinities include Kazuo Ishiguro, Grace Slick, Zagreb, with strongest over-indexing on Kazuo Ishiguro (107.59× the country average). Demographically, the The Break-Up audience skews more female with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance
Demographics of The Break-Up fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 38.5 |
| Estimated audience size | 762,248 |
Audience persona
The typical The Break-Up fan in United States is more female, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kazuo Ishiguro.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kazuo Ishiguro | 107.59× | Literature |
| Grace Slick | 18.9× | Music & Radio |
| Zagreb | 34.24× | Travel & Leisure |
| Historic site | 5.35× | Arts & Culture |
| Elsword | 20× | Games |
| Tigre, Buenos Aires | 75.89× | Travel & Leisure |
| Kaytee | 29.06× | Pets & Animals |
| The Halal Guys | 6.25× | Food & Beverages |
| Throne of Glass | 6.98× | Literature |
| Nebraska Cornhuskers football | 3.22× | Sports |
| College of the Holy Cross | 13.71× | Business & Career |
| Grinch | 3.58× | Movies & TV |
| Tigre, Buenos Aires | 55.38× | Travel & Leisure |
| Jesse Plemons | 2.89× | Movies & TV |
| Goop | 4.46× | Internet & Social Media |
| headspace | 7.76× | Health |
| Stamp collecting | 3.88× | Home & Garden |
| Albert Hammond, Jr. | 20.84× | Music & Radio |
| Oracle Certification Program | 16.27× | Technology & Electronics |
| Charlamagne Tha God | 5.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.88 |
| Tradition | CONSERVATISM | 1.65 |
| Career Orientation | POWER | 1.55 |
| Community Orientation | OPEN | 1.35 |
| Mindfulness | BALANCE | 1.32 |
| Travelling | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.9% |
| United Kingdom | 6.9% |
| India | 4.9% |
See The Break-Up audiences in other countries
More Romance audiences in United States
- Bridgerton (8,109,387)
- The Notebook (2004 film) (4,768,441)
- Cinderella (1950 film) (4,089,097)
- Pitch Perfect (3,985,031)
- Casablanca (film) (3,396,546)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Break-Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.