Rascasse Audience Intelligence

The Break-Up Audience in United States

A data profile of the people who buy, follow and care about The Break-Up in United States — modelled from more than twelve digital signal sources. The Break-Up has an estimated audience of 765,697 people in United States.

#42among Romance in United States#2359among Movie / TV Show / Series in United States#5250in Movies & TV

The average The Break-Up fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Punch-Drunk Love, Gwyneth Paltrow, Silver Linings Playbook, with strongest over-indexing on Punch-Drunk Love (248.51× the country average).

Demographically, the The Break-Up audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Break-Up fan in United States is more female, around 38.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Punch-Drunk Love.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Break-Up profile in United States.

Audience size
766K
in United States
Gender
76.8%♀
23.2% male
Age
38.5
average years
Country rank
#28247
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Break-Up viewers

76.8% are female, 23.2% are male, average age 38.5.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for The Break-Up audience in United States
MetricValue
Female76.8%
Male23.2%
Average age38.5
Estimated audience size765,697
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the The Break-Up audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

40.0%

of the worldwide The Break-Up audience comes from United States.

Worldwide audience distribution share by country for The Break-Up
CountryShare
United States40.0%
United Kingdom7.0%
India4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Break-Up audience in United States is strongest.

Fig. 05

Top regions by affinity

The Break-Up fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~5K1.24×
02Utah~8K1.23×
03Texas~80K1.22×
04Arizona~20K1.20×
05Oklahoma~10K1.18×
06New Mexico~5K1.18×
07Illinois~30K1.16×
08Kansas~7K1.15×
09Iowa~7K1.14×
10California~90K1.11×
11Kentucky~10K1.11×
12Indiana~20K1.09×
13Montana~2K1.09×
14North Dakota~2K1.09×
15Arkansas~7K1.08×
16Nevada~8K1.07×
17Nebraska~4K1.07×
18Missouri~10K1.06×
19South Dakota~2K1.06×
20Colorado~10K1.04×
21Michigan~20K1.03×
22West Virginia~4K1.02×
23Wisconsin~10K1.00×
24Pennsylvania~30K0.99×
25Rhode Island~2K0.99×
26Ohio~20K0.98×
27New Hampshire~3K0.98×
28Tennessee~10K0.96×
29Alaska~2K0.96×
30Washington~10K0.95×
31Mississippi~6K0.95×
32Minnesota~10K0.94×
33Alabama~10K0.94×
34Oregon~8K0.94×
35Connecticut~7K0.93×
36North Carolina~20K0.92×
37Delaware~2K0.92×
38South Carolina~10K0.91×
39Maine~2K0.91×
40New Jersey~20K0.90×
41Massachusetts~10K0.89×
42Vermont~1K0.89×
43Florida~50K0.88×
44Louisiana~9K0.87×
45New York~40K0.86×
46Virginia~20K0.86×
47Hawaii~3K0.85×
48Georgia~20K0.82×
49Maryland~10K0.80×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — The Break-Up, United States
0.72×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Break-Up audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Break-Up audience
#·InterestCategoryAffinity×
01Punch-Drunk LoveMovies & TV248.51×
02Silver Linings PlaybookMovies & TV106.25×
03Kim CattrallMovies & TV87.59×
04Gwyneth PaltrowMovies & TV85.38×
05Ed HelmsMovies & TV76.87×
06Love ActuallyMovies & TV74.51×
07Sleepless in SeattleMovies & TV55.38×
08The LobsterMovies & TV50.63×
09PostmatesFood & Beverages38.98×
10Jamie FoxxMovies & TV36.96×
11Eyes Wide ShutMovies & TV35.39×
12Heather GrahamLiterature25.86×
13George ClooneyMovies & TV24.32×
14Desperate HousewivesMovies & TV20.00×
15Isla FisherMovies & TV17.99×
16La La Land (film)Movies & TV16.10×
17Gossip GirlMovies & TV15.79×
18Brad PittMovies & TV15.24×
19Anne HathawayMovies & TV14.89×
20Sex and the CityMovies & TV11.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Break-Up audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Break-Up audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.82×
TraditionCONSERVATISM1.77×
Career OrientationPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Break-Up audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
CreativityOPEN0.84×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Break-Up have in United States?

The Break-Up has an estimated audience of 765,697 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Break-Up viewers?

76.8% of The Break-Up fans are female, 23.2% are male, with an average age of 38.5 years.

03

Which brands do The Break-Up fans like most?

The Break-Up fans show strongest brand affinity for Punch-Drunk Love (248.51×), Gwyneth Paltrow (85.38×), and Silver Linings Playbook (106.25×) over the country average.

04

Where do The Break-Up fans live in United States?

The Break-Up fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Break-Up fans also like?

Beyond The Break-Up itself, the audience over-indexes on Gwyneth Paltrow (85.38×), Silver Linings Playbook (106.25×), Love Actually (74.51×), and Kim Cattrall (87.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Romance audiences in United States

See The Break-Up audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Break-Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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