The Break-Up Audience in United States

The Break-Up has an estimated audience of 762,248 people in United States. 76.8% are female, 23.2% are male, average age 38.5. Top brand affinities: Gwyneth Paltrow, Kim Cattrall, La La Land (film), Punch-Drunk Love, Eyes Wide Shut.

Top brand affinities include Gwyneth Paltrow, Kim Cattrall, La La Land (film), with strongest over-indexing on Gwyneth Paltrow (75.89× the country average). Demographically, the The Break-Up audience skews more female with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of The Break-Up fans

Demographic split for The Break-Up audience in United States
MetricValue
Female76.8%
Male23.2%
Average age38.5
Estimated audience size762,248

Audience persona

The typical The Break-Up fan in United States is more female, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gwyneth Paltrow.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Break-Up audience
BrandAffinityCategory
Gwyneth Paltrow75.89×Movies & TV
Kim Cattrall107.59×Movies & TV
La La Land (film)44.02×Movies & TV
Punch-Drunk Love83.82×Movies & TV
Eyes Wide Shut37.94×Movies & TV
Wattpad21.22×Internet & Social Media
Love Actually31.92×Movies & TV
Sex and the City10.33×Movies & TV
Charlie Hunnam16.59×Movies & TV
Bride Wars58.98×Movies & TV
Diane Keaton8.71×Movies & TV
The Lobster48.79×Movies & TV
Jamie Foxx20.84×Movies & TV
George Clooney14.21×Movies & TV
Hair Extensions7.07×Beauty & Wellness
Isla Fisher17.49×Movies & TV
Ed Helms29.06×Movies & TV
Forgetting Sarah Marshall34.08×Movies & TV
Silver Linings Playbook27.52×Movies & TV
Brad Pitt9.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Break-Up audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
TraditionCONSERVATISM1.65
Career OrientationPOWER1.55
Community OrientationOPEN1.35
MindfulnessBALANCE1.32
TravellingTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for The Break-Up
CountryShare
United States43.9%
United Kingdom6.9%
India4.9%

See The Break-Up audiences in other countries

More Romance audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Break-Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.