The Break-Up Audience in United States

The Break-Up logo

The Break-Up has an estimated audience of 762,248 people in United States. 76.8% are female, 23.2% are male, average age 38.5. Top brand affinities: Kazuo Ishiguro, Grace Slick, Zagreb, Historic site, Elsword.

Top brand affinities include Kazuo Ishiguro, Grace Slick, Zagreb, with strongest over-indexing on Kazuo Ishiguro (107.59× the country average). Demographically, the The Break-Up audience skews more female with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of The Break-Up fans

Demographic split for The Break-Up audience in United States
MetricValue
Female76.8%
Male23.2%
Average age38.5
Estimated audience size762,248

Audience persona

The typical The Break-Up fan in United States is more female, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kazuo Ishiguro.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Break-Up audience
BrandAffinityCategory
Kazuo Ishiguro107.59×Literature
Grace Slick18.9×Music & Radio
Zagreb34.24×Travel & Leisure
Historic site5.35×Arts & Culture
Elsword20×Games
Tigre, Buenos Aires75.89×Travel & Leisure
Kaytee29.06×Pets & Animals
The Halal Guys6.25×Food & Beverages
Throne of Glass6.98×Literature
Nebraska Cornhuskers football3.22×Sports
College of the Holy Cross13.71×Business & Career
Grinch3.58×Movies & TV
Tigre, Buenos Aires55.38×Travel & Leisure
Jesse Plemons2.89×Movies & TV
Goop4.46×Internet & Social Media
headspace7.76×Health
Stamp collecting3.88×Home & Garden
Albert Hammond, Jr.20.84×Music & Radio
Oracle Certification Program16.27×Technology & Electronics
Charlamagne Tha God5.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Break-Up audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
TraditionCONSERVATISM1.65
Career OrientationPOWER1.55
Community OrientationOPEN1.35
MindfulnessBALANCE1.32
TravellingTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for The Break-Up
CountryShare
United States43.9%
United Kingdom6.9%
India4.9%

See The Break-Up audiences in other countries

More Romance audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Break-Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.