The Break-Up Audience in United States
The Break-Up has an estimated audience of 762,248 people in United States. 76.8% are female, 23.2% are male, average age 38.5. Top brand affinities: Gwyneth Paltrow, Kim Cattrall, La La Land (film), Punch-Drunk Love, Eyes Wide Shut.
Top brand affinities include Gwyneth Paltrow, Kim Cattrall, La La Land (film), with strongest over-indexing on Gwyneth Paltrow (75.89× the country average). Demographically, the The Break-Up audience skews more female with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance
Demographics of The Break-Up fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 38.5 |
| Estimated audience size | 762,248 |
Audience persona
The typical The Break-Up fan in United States is more female, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gwyneth Paltrow.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gwyneth Paltrow | 75.89× | Movies & TV |
| Kim Cattrall | 107.59× | Movies & TV |
| La La Land (film) | 44.02× | Movies & TV |
| Punch-Drunk Love | 83.82× | Movies & TV |
| Eyes Wide Shut | 37.94× | Movies & TV |
| Wattpad | 21.22× | Internet & Social Media |
| Love Actually | 31.92× | Movies & TV |
| Sex and the City | 10.33× | Movies & TV |
| Charlie Hunnam | 16.59× | Movies & TV |
| Bride Wars | 58.98× | Movies & TV |
| Diane Keaton | 8.71× | Movies & TV |
| The Lobster | 48.79× | Movies & TV |
| Jamie Foxx | 20.84× | Movies & TV |
| George Clooney | 14.21× | Movies & TV |
| Hair Extensions | 7.07× | Beauty & Wellness |
| Isla Fisher | 17.49× | Movies & TV |
| Ed Helms | 29.06× | Movies & TV |
| Forgetting Sarah Marshall | 34.08× | Movies & TV |
| Silver Linings Playbook | 27.52× | Movies & TV |
| Brad Pitt | 9.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.88 |
| Tradition | CONSERVATISM | 1.65 |
| Career Orientation | POWER | 1.55 |
| Community Orientation | OPEN | 1.35 |
| Mindfulness | BALANCE | 1.32 |
| Travelling | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.9% |
| United Kingdom | 6.9% |
| India | 4.9% |
See The Break-Up audiences in other countries
More Romance audiences in United States
- Bridgerton (8,109,387)
- The Notebook (2004 film) (4,768,441)
- Cinderella (1950 film) (4,089,097)
- Pitch Perfect (3,985,031)
- Casablanca (film) (3,396,546)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Break-Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.