Rascasse Audience Intelligence

makati city Audience in United States

A data profile of the people who buy, follow and care about makati city in United States — modelled from more than twelve digital signal sources. makati city has an estimated audience of 454,280 people in United States.

#4174among POI in United States#3145in Travel & Leisure

The average makati city fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Group buying, Bob Ross, 7-Eleven, with strongest over-indexing on Group buying (74.92× the country average).

Demographically, the makati city audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical makati city fan in United States is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Group buying.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the makati city profile in United States.

Audience size
454K
in United States
Gender
62.4%♀
37.6% male
Age
42.0
average years
Country rank
#38747
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of makati city fans

62.4% are female, 37.6% are male, average age 42.0.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for makati city audience in United States
MetricValue
Female62.4%
Male37.6%
Average age42.0
Estimated audience size454,280
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the makati city audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

7.2%

of the worldwide makati city audience comes from United States.

Worldwide audience distribution share by country for makati city
CountryShare
Philippines55.7%
United States7.2%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the makati city audience in United States is strongest.

Fig. 05

Top regions by affinity

makati city fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~7K3.71×
02California~100K2.16×
03Nevada~9K2.01×
04Washington~20K1.76×
05Washington, District of Columbia~2K1.51×
06Virginia~10K1.30×
07New York~30K1.28×
08Alaska~1K1.23×
09New Jersey~10K1.16×
10Illinois~20K1.13×
11Oregon~6K1.10×
12Florida~30K1.07×
13Colorado~8K1.06×
14Arizona~10K1.04×
15Maryland~8K1.01×
16Massachusetts~9K0.98×
17Texas~40K0.97×
18North Dakota<1K0.97×
19South Dakota<1K0.95×
20Vermont<1K0.95×
21Georgia~10K0.94×
22Utah~4K0.94×
23Montana~1K0.93×
24New Mexico~2K0.92×
25New Hampshire~2K0.92×
26Rhode Island~1K0.92×
27Delaware~1K0.92×
28Idaho~2K0.91×
29Maine~1K0.91×
30West Virginia~2K0.90×
31Connecticut~4K0.89×
32Iowa~3K0.89×
33Nebraska~2K0.89×
34Arkansas~3K0.88×
35Kansas~3K0.88×
36Minnesota~6K0.87×
37Oklahoma~4K0.87×
38Mississippi~3K0.87×
39South Carolina~6K0.85×
40North Carolina~10K0.84×
41Tennessee~8K0.84×
42Missouri~6K0.84×
43Louisiana~5K0.84×
44Alabama~5K0.82×
45Indiana~7K0.81×
46Kentucky~5K0.81×
47Wisconsin~5K0.80×
48Pennsylvania~10K0.77×
49Ohio~10K0.77×
50Michigan~9K0.74×
Fig. 06

Affinity by region

Affinity by region — makati city, United States
0.74×1.00×3.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the makati city audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for makati city audience
#·InterestCategoryAffinity×
01Group buyingShopping74.92×
02LG TVTechnology & Electronics74.53×
03Bob RossMovies & TV66.68×
04Star CinemaMovies & TV62.44×
05Anne CurtisMovies & TV57.63×
06AXABusiness & Career49.56×
07Cebu PacificTravel & Leisure47.14×
08Philippine Stock ExchangeBusiness & Career41.00×
09Trench coatFashion & Accessoires32.77×
10Smart CommunicationsTechnology & Electronics32.14×
11Cathay PacificTravel & Leisure22.97×
12byu basketballSports21.93×
13Sharon OsbourneMovies & TV20.00×
14CitroënCars & Mobility20.00×
15Family carCars & Mobility17.46×
16JollibeeFood & Beverages13.98×
17MalaysiaTravel & Leisure13.94×
187-ElevenShopping12.98×
19First class travelTravel & Leisure5.94×
20Renewable energyBusiness & Career5.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the makati city audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by makati city audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.43×
TravellingTHRILL4.06×
Quality AwarenessPREMIUM3.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by makati city audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
ExtroversionTHRILL0.76×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does makati city have in United States?

makati city has an estimated audience of 454,280 people in United States, concentrated in California and Texas.

02

What is the gender split and age of makati city fans?

62.4% of makati city fans are female, 37.6% are male, with an average age of 42.0 years.

03

Which brands do makati city fans like most?

makati city fans show strongest brand affinity for Group buying (74.92×), Bob Ross (66.68×), and 7-Eleven (12.98×) over the country average.

04

Where do makati city fans live in United States?

makati city fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do makati city fans also like?

Beyond makati city itself, the audience over-indexes on Bob Ross (66.68×), 7-Eleven (12.98×), LG TV (74.53×), and Family car (17.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See makati city audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for makati city. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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