makati city Audience in United States
makati city has an estimated audience of 454,280 people in United States. 62.4% are female, 37.6% are male, average age 42.0. Top brand affinities: Group buying, Bob Ross, Jollibee, Philippine Stock Exchange, LG TV.
Top brand affinities include Group buying, Bob Ross, Jollibee, with strongest over-indexing on Group buying (100.88× the country average). Demographically, the makati city audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.
Category: Travel & Leisure · Type: POI
Demographics of makati city fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.0 |
| Estimated audience size | 454,280 |
Audience persona
The typical makati city fan in United States is more female, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Group buying.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Group buying | 100.88× | Shopping |
| Bob Ross | 68.32× | Movies & TV |
| Jollibee | 34.32× | Food & Beverages |
| Philippine Stock Exchange | 80.51× | Business & Career |
| LG TV | 82.91× | Technology & Electronics |
| byu basketball | 33.92× | Sports |
| Philippine Airlines | 41.06× | Travel & Leisure |
| Luxury Travel | 20.06× | Travel & Leisure |
| 7-Eleven | 8.03× | Shopping |
| Trench coat | 53.62× | Fashion & Accessoires |
| Family car | 14.98× | Cars & Mobility |
| Cebu Pacific | 53.35× | Travel & Leisure |
| Sharon Osbourne | 14.01× | Movies & TV |
| Wattpad | 11.82× | Internet & Social Media |
| Nordstrom rack | 4.86× | Fashion & Accessoires |
| Cathay Pacific | 22.27× | Travel & Leisure |
| Peugeot | 18.07× | Cars & Mobility |
| Star Cinema | 47.39× | Movies & TV |
| Planet Fitness | 3.56× | Sports |
| Diaper bag | 5.86× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.1 |
| Family Orientation | CONSERVATISM | 3.97 |
| Travelling | THRILL | 3.92 |
| Quality Awareness | PREMIUM | 2.55 |
| Risk Appetite | THRILL | 1.67 |
| Sustainability | BALANCE | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 55.7% |
| United States | 7.2% |
| Japan | 6.3% |
See makati city audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for makati city. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.