makati city Audience in United States
makati city has an estimated audience of 454,280 people in United States. 62.4% are female, 37.6% are male, average age 42.0. Top brand affinities: Cam Ward, Hidden Objects Games, Grey Eagle, Minnesota, UK garage, Product design.
Top brand affinities include Cam Ward, Hidden Objects Games, Grey Eagle, Minnesota, with strongest over-indexing on Cam Ward (47.39× the country average). Demographically, the makati city audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.
Category: Travel & Leisure · Type: POI
Demographics of makati city fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.0 |
| Estimated audience size | 454,280 |
Audience persona
The typical makati city fan in United States is more female, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Cam Ward.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cam Ward | 47.39× | Sports |
| Hidden Objects Games | 80.51× | Games |
| Grey Eagle, Minnesota | 112.19× | Travel & Leisure |
| UK garage | 8.3× | Music & Radio |
| Product design | 2.75× | Business & Career |
| Historic site | 4.71× | Arts & Culture |
| Jax Teller | 19.63× | Movies & TV |
| Sensibility | 55.85× | Politics & Society |
| Stamp collecting | 4.72× | Home & Garden |
| Pantsuit | 10.15× | Fashion & Accessoires |
| Kenyatta University | 20× | Business & Career |
| Sears | 3.84× | Shopping |
| Nationality | 1.79× | Politics & Society |
| Home equity | 1.61× | Home & Garden |
| Fat Albert (film) | 6.88× | Movies & TV |
| Isometric exercise | 6.65× | Sports |
| Staycation | 2.39× | Home & Garden |
| Nebraska Cornhuskers football | 2.5× | Sports |
| Home staging | 3.44× | Home & Garden |
| Urban horticulture | 2.27× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.1 |
| Family Orientation | CONSERVATISM | 3.97 |
| Travelling | THRILL | 3.92 |
| Quality Awareness | PREMIUM | 2.55 |
| Risk Appetite | THRILL | 1.67 |
| Sustainability | BALANCE | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 55.7% |
| United States | 7.2% |
| Japan | 6.3% |
See makati city audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for makati city. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.