AXA Audience in United States

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AXA has an estimated audience of 351,900 people in United States. 47.3% are female, 52.7% are male, average age 37.2. Top regions: California, New York, Texas. Top brand affinities: General insurance, Bank of America, Sun Life Financial, BPI, Chase (bank).

The average AXA fan in United States is 37.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include General insurance, Bank of America, Sun Life Financial, with strongest over-indexing on General insurance (91.76× the country average). Demographically, the AXA audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of AXA fans

Demographic split for AXA audience in United States
MetricValue
Female47.3%
Male52.7%
Average age37.2
Estimated audience size351,900

Audience persona

The typical AXA fan in United States is balanced, around 37.2 years old, with strong Travelling tendencies and a notable affinity for General insurance.

Top regions in United States

Top regions ranked by reach for AXA in United States
RegionReachAffinity
California57,1831.48×
New York42,6292.17×
Texas32,6761.08×
Florida23,4970.99×
New Jersey18,8822.11×
Illinois14,3901.23×
Colorado13,0562.35×
Pennsylvania11,6330.98×
Virginia9,9301.16×
Massachusetts9,0841.31×
Ohio8,9090.82×
Georgia8,8730.82×
North Carolina8,4100.79×
Michigan7,8230.85×
Arizona6,7600.94×
Washington6,1980.88×
Connecticut6,1871.75×
Nevada5,9781.76×
Maryland5,5980.93×
Tennessee5,4510.77×
Minnesota4,5820.91×
South Carolina4,1170.78×
Missouri4,0860.72×
Wisconsin3,9710.75×
Indiana3,5160.55×
Washington, District of Columbia3,1232.95×
Alabama3,0690.62×
Kansas2,7480.99×
Oregon2,7460.68×
Louisiana2,7200.6×
Kentucky2,2570.51×
Oklahoma2,2570.58×
Iowa2,0020.69×
Utah1,8880.6×
Arkansas1,7680.61×
Mississippi1,5080.52×
New Hampshire1,3971.01×
New Mexico1,2770.72×
Nebraska1,2700.72×
Rhode Island1,2521.12×
Hawaii1,1750.78×
West Virginia1,0380.63×
Idaho9900.56×
Maine9350.74×
Delaware8870.91×
Alaska7941.05×
Montana7370.76×
Vermont6771.1×
North Dakota6360.88×
South Dakota6090.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AXA audience
BrandAffinityCategory
General insurance91.76×Business & Career
Bank of America10.67×Business & Career
Sun Life Financial207.74×Business & Career
BPI197.33×Business & Career
Chase (bank)10.22×Business & Career
Allianz76.92×Business & Career
Lending Club44.83×Business & Career
Security Bank143.81×Business & Career
Property insurance30.38×Home & Garden
Philippine Stock Exchange46.92×Business & Career
Telecommunications engineering24.49×Technology & Electronics
BNP Paribas64.65×Business & Career
Prudential Financial61.25×Business & Career
MetLife23.52×Business & Career
National health insurance35.29×Business & Career
Wells Fargo4.66×Business & Career
Travel insurance17.03×Travel & Leisure
Microcredit38.65×Business & Career
Investment management7.68×Business & Career
makati city49.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AXA audience
TraitClusterScore
TravellingTHRILL1.35
Quality AwarenessPREMIUM1.35
SustainabilityBALANCE1.23
SpiritualityBALANCE1.21
Urban LifestyleOPEN1.2
Need for SecurityCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for AXA
CountryShare
France26.3%
Germany8.1%
Spain7.1%

See AXA audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does AXA have in United States?

AXA has an estimated audience of 351,900 people in United States, concentrated in California and New York.

What is the gender split and age of AXA fans?

47.3% of AXA fans are female, 52.7% are male, with an average age of 37.2 years.

Which brands do AXA fans like most?

AXA fans show strongest brand affinity for General insurance (91.76×), Bank of America (10.67×), and Sun Life Financial (207.74×) over the country average.

Where do AXA fans live in United States?

AXA fans in United States are most concentrated in California (reach 57,183), New York (reach 42,629), and Texas (reach 32,676). These three regions account for the largest share of the active audience.

What other brands do AXA fans also like?

Beyond AXA itself, the audience over-indexes on Bank of America (10.67×), Sun Life Financial (207.74×), BPI (197.33×), and Chase (bank) (10.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AXA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.