Rascasse Audience Intelligence

AXA Target Market in United States

A data profile of the people who buy, follow and care about AXA in United States — modelled from more than twelve digital signal sources. AXA has an estimated audience of 348,527 people in United States.

#34among Insurances in United States#4626among Brand in United States#2744in Business & Career

The average AXA fan in United States is 37.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include General insurance, Bank of America, Sun Life Financial, with strongest over-indexing on General insurance (91.76× the country average).

Demographically, the AXA audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AXA fan in United States is balanced, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for General insurance.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AXA profile in United States.

Audience size
349K
in United States
Gender
47.3%♀
52.7% male
Age
37.2
average years
Country rank
#44722
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AXA

47.3% are female, 52.7% are male, average age 37.2.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for AXA audience in United States
MetricValue
Female47.3%
Male52.7%
Average age37.2
Estimated audience size348,527
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the AXA audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3919%
40-4918%
50+17%
Fig. 04

Worldwide distribution

2.1%

of the worldwide AXA audience comes from United States.

Worldwide audience distribution share by country for AXA
CountryShare
France26.5%
Germany8.2%
Spain7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AXA audience in United States is strongest.

Fig. 05

Top regions by affinity

AXA customers by region in United States
#RegionReachAffinity×
01Colorado~20K2.77×
02Washington, District of Columbia~3K2.45×
03New York~40K2.16×
04New Jersey~20K2.05×
05Connecticut~6K1.78×
06Nevada~6K1.71×
07California~60K1.51×
08Massachusetts~9K1.36×
09Illinois~10K1.26×
10Virginia~9K1.08×
11Texas~30K1.05×
12Florida~30K1.05×
13Rhode Island~1K1.05×
14Pennsylvania~10K1.04×
15Vermont<1K1.00×
16New Hampshire~1K0.99×
17Alaska<1K0.99×
18Delaware<1K0.98×
19Arizona~7K0.95×
20Kansas~3K0.95×
21Maryland~6K0.93×
22Hawaii~1K0.93×
23North Dakota<1K0.93×
24Washington~7K0.92×
25South Dakota<1K0.89×
26Ohio~10K0.88×
27Minnesota~4K0.88×
28Maine~1K0.87×
29Montana<1K0.87×
30Georgia~9K0.86×
31Michigan~8K0.86×
32Tennessee~6K0.83×
33South Carolina~4K0.81×
34Nebraska~1K0.81×
35New Mexico~1K0.81×
36West Virginia~1K0.81×
37Iowa~2K0.80×
38North Carolina~8K0.79×
39Utah~2K0.79×
40Missouri~4K0.77×
41Wisconsin~4K0.77×
42Idaho~1K0.77×
43Oregon~3K0.76×
44Louisiana~3K0.74×
45Mississippi~2K0.74×
46Arkansas~2K0.74×
47Alabama~4K0.71×
48Oklahoma~3K0.69×
49Kentucky~3K0.68×
50Indiana~4K0.64×
Fig. 06

Affinity by region

Affinity by region — AXA, United States
0.64×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AXA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AXA audience
#·InterestCategoryAffinity×
01Sun Life FinancialBusiness & Career207.74×
02BPIBusiness & Career197.33×
03Security BankBusiness & Career143.81×
04General insuranceBusiness & Career91.76×
05AllianzBusiness & Career76.92×
06BNP ParibasBusiness & Career64.65×
07Prudential FinancialBusiness & Career61.25×
08makati cityTravel & Leisure49.56×
09Philippine Stock ExchangeBusiness & Career46.92×
10Lending ClubBusiness & Career44.83×
11MicrocreditBusiness & Career38.65×
12National health insuranceBusiness & Career35.29×
13HSBCBusiness & Career31.07×
14Property insuranceHome & Garden30.38×
15Telecommunications engineeringTechnology & Electronics24.49×
16MetLifeBusiness & Career23.52×
17Travel insuranceTravel & Leisure17.03×
18Bank of AmericaBusiness & Career10.67×
19Investment managementBusiness & Career7.68×
20Wells FargoBusiness & Career4.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AXA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AXA audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.21×
TravellingTHRILL2.57×
Need for SecurityCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AXA audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.83×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AXA's target market in United States?

AXA's target market in United States covers an estimated 348,527 people, concentrated in California and New York.

02

What is the gender split and age of AXA customers?

47.3% of the AXA audience are female, 52.7% are male, with an average age of 37.2 years.

03

Which brands do AXA fans like most?

AXA fans show strongest brand affinity for General insurance (91.76×), Bank of America (10.67×), and Sun Life Financial (207.74×) over the country average.

04

Where do AXA fans live in United States?

AXA fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do AXA fans also like?

Beyond AXA itself, the audience over-indexes on Bank of America (10.67×), Sun Life Financial (207.74×), BPI (197.33×), and Allianz (76.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See AXA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AXA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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