Prudential Financial Audience in United States

Prudential Financial logo

Prudential Financial has an estimated audience of 461,682 people in United States. 45.4% are female, 54.6% are male, average age 44.3. Top regions: New York, New Jersey, California. Top brand affinities: Transamerica Corporation, MetLife, TIAA–CREF, AXA, Morningstar.

The average Prudential Financial fan in United States is 44.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Transamerica Corporation, MetLife, TIAA–CREF, with strongest over-indexing on Transamerica Corporation (49.1× the country average). Demographically, the Prudential Financial audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Travelling, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Prudential Financial fans

Demographic split for Prudential Financial audience in United States
MetricValue
Female45.4%
Male54.6%
Average age44.3
Estimated audience size461,682

Audience persona

The typical Prudential Financial fan in United States is balanced, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Transamerica Corporation.

Top regions in United States

Top regions ranked by reach for Prudential Financial in United States
RegionReachAffinity
New York47,6571.85×
New Jersey46,8033.99×
California29,9860.59×
Texas24,6710.62×
Florida23,2000.74×
Pennsylvania20,9301.35×
Illinois16,3591.06×
Massachusetts13,7351.51×
Ohio12,6900.89×
Virginia12,0851.07×
North Carolina11,5500.83×
Georgia11,5130.81×
Arizona10,4571.11×
Michigan9,5660.79×
Connecticut9,0481.95×
Indiana7,8740.93×
Maryland7,0250.88×
Minnesota6,5010.98×
Tennessee5,9000.64×
South Carolina5,6700.82×
Missouri5,5270.74×
Washington5,3150.57×
Wisconsin5,2330.75×
Colorado5,1310.71×
Louisiana4,6610.78×
Alabama4,6030.71×
Kentucky3,7630.65×
Oregon3,6000.68×
Iowa3,5920.94×
Kansas3,4170.94×
New Hampshire3,3481.84×
Nevada2,8540.64×
Oklahoma2,7810.54×
Mississippi2,6810.7×
Arkansas2,3460.62×
Utah2,1780.53×
Maine2,0751.25×
Rhode Island1,9711.34×
Nebraska1,9190.83×
West Virginia1,9160.89×
Hawaii1,7480.88×
Delaware1,6481.29×
Idaho1,6170.7×
Washington, District of Columbia1,5461.11×
Alaska1,2531.27×
New Mexico1,2460.54×
South Dakota1,1351.06×
North Dakota9941.05×
Montana9770.76×
Vermont9561.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prudential Financial audience
BrandAffinityCategory
Transamerica Corporation49.1×Business & Career
MetLife34.25×Business & Career
TIAA–CREF69.81×Business & Career
AXA80.85×Business & Career
Morningstar40.82×Business & Career
Yahoo! Finance6.6×Business & Career
LPL Financial38.79×Business & Career
Allianz47.93×Business & Career
T. Rowe Price24.21×Business & Career
American Funds37.38×Business & Career
Northern Trust53.98×Business & Career
Charles Schwab Corporation7.13×Business & Career
Icon (band)22.35×Music & Radio
FilGoal82.2×Sports
Dentistry4.93×Business & Career
Cardiology11.14×Health
Depop11.3×Fashion & Accessoires
Citigroup30.24×Business & Career
PIMCO53.95×Business & Career
Progressive Corporation5.03×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prudential Financial audience
TraitClusterScore
TravellingTHRILL2.18
Career OrientationPOWER2.01
Need for SecurityCONSERVATISM1.51
Convenience OrientationPREMIUM1.49
Family OrientationCONSERVATISM1.42
Quality AwarenessPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Prudential Financial
CountryShare
United States62.8%
Brazil12.0%
United Kingdom7.5%

See Prudential Financial audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Prudential Financial have in United States?

Prudential Financial has an estimated audience of 461,682 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Prudential Financial fans?

45.4% of Prudential Financial fans are female, 54.6% are male, with an average age of 44.3 years.

Which brands do Prudential Financial fans like most?

Prudential Financial fans show strongest brand affinity for Transamerica Corporation (49.1×), MetLife (34.25×), and TIAA–CREF (69.81×) over the country average.

Where do Prudential Financial fans live in United States?

Prudential Financial fans in United States are most concentrated in New York (reach 47,657), New Jersey (reach 46,803), and California (reach 29,986). These three regions account for the largest share of the active audience.

What other brands do Prudential Financial fans also like?

Beyond Prudential Financial itself, the audience over-indexes on MetLife (34.25×), TIAA–CREF (69.81×), AXA (80.85×), and Morningstar (40.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prudential Financial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.