Rascasse Audience Intelligence

LPL Financial Target Market in United States

A data profile of the people who buy, follow and care about LPL Financial in United States — modelled from more than twelve digital signal sources. LPL Financial has an estimated audience of 1,241,643 people in United States.

#2090among Brand in United States#1384in Business & Career

The average LPL Financial fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Thandie Newton, Waterworld, Felicity Jones, with strongest over-indexing on Thandie Newton (236.08× the country average).

Demographically, the LPL Financial audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LPL Financial fan in United States is balanced, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for Thandie Newton.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LPL Financial profile in United States.

Audience size
1.2M
in United States
Gender
47.2%♀
52.8% male
Age
42.6
average years
Country rank
#20360
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LPL Financial

47.2% are female, 52.8% are male, average age 42.6.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for LPL Financial audience in United States
MetricValue
Female47.2%
Male52.8%
Average age42.6
Estimated audience size1,241,643
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the LPL Financial audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3923%
40-4922%
50+26%
Fig. 04

Worldwide distribution

94.1%

of the worldwide LPL Financial audience comes from United States.

Worldwide audience distribution share by country for LPL Financial
CountryShare
United States94.1%
India1.9%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LPL Financial audience in United States is strongest.

Fig. 05

Top regions by affinity

LPL Financial customers by region in United States
#RegionReachAffinity×
01South Carolina~30K1.90×
02North Carolina~60K1.70×
03North Dakota~4K1.62×
04Wyoming~3K1.49×
05Montana~4K1.34×
06New Hampshire~6K1.33×
07Wisconsin~20K1.31×
08Connecticut~20K1.28×
09Minnesota~20K1.26×
10Vermont~3K1.24×
11Maine~5K1.23×
12Nebraska~7K1.19×
13Kansas~10K1.18×
14South Dakota~3K1.18×
15Iowa~10K1.16×
16Pennsylvania~50K1.13×
17Missouri~20K1.11×
18New Jersey~30K1.07×
19Colorado~20K1.04×
20Idaho~6K1.03×
21Massachusetts~20K1.00×
22Michigan~30K0.99×
23Arizona~20K0.96×
24New York~60K0.94×
25Washington~20K0.93×
26Oregon~10K0.92×
27Delaware~3K0.92×
28Illinois~40K0.90×
29Indiana~20K0.89×
30Rhode Island~3K0.87×
31California~100K0.86×
32Hawaii~4K0.86×
33Virginia~20K0.83×
34Tennessee~20K0.83×
35Mississippi~8K0.81×
36Louisiana~10K0.77×
37Ohio~30K0.76×
38Utah~8K0.76×
39Arkansas~7K0.74×
40Kentucky~10K0.73×
41Florida~60K0.71×
42Georgia~30K0.71×
43Maryland~10K0.71×
44Oklahoma~9K0.69×
45Alabama~10K0.67×
46Washington, District of Columbia~2K0.64×
47New Mexico~4K0.60×
48West Virginia~3K0.60×
49Texas~60K0.59×
50Nevada~7K0.58×
Fig. 06

Affinity by region

Affinity by region — LPL Financial, United States
0.58×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LPL Financial audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LPL Financial audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV236.08×
02TIAA–CREFBusiness & Career199.05×
03WaterworldMovies & TV173.62×
04Felicity JonesMovies & TV160.79×
05Last.fmMusic & Radio152.25×
06ITV (TV channel)Movies & TV131.12×
07Crédit AgricoleBusiness & Career126.13×
08MorningstarBusiness & Career112.62×
09Alan TuringPolitics & Society87.38×
10CitigroupBusiness & Career80.76×
11American FundsBusiness & Career78.99×
12Avast!Technology & Electronics63.84×
13Patricia ArquetteMovies & TV62.29×
14Olivia MunnMovies & TV55.50×
15T. Rowe PriceBusiness & Career49.07×
16Anna FarisMovies & TV33.63×
17Anjelica HustonMovies & TV31.49×
18Christopher WalkenMovies & TV27.51×
19Bob OdenkirkMovies & TV25.35×
20Diane KeatonMovies & TV15.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LPL Financial audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LPL Financial audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.05×
Career OrientationPOWER2.38×
Need for SecurityCONSERVATISM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LPL Financial audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
ExtroversionTHRILL0.74×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LPL Financial's target market in United States?

LPL Financial's target market in United States covers an estimated 1,241,643 people, concentrated in California and New York.

02

What is the gender split and age of LPL Financial customers?

47.2% of the LPL Financial audience are female, 52.8% are male, with an average age of 42.6 years.

03

Which brands do LPL Financial fans like most?

LPL Financial fans show strongest brand affinity for Thandie Newton (236.08×), Waterworld (173.62×), and Felicity Jones (160.79×) over the country average.

04

Where do LPL Financial fans live in United States?

LPL Financial fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do LPL Financial fans also like?

Beyond LPL Financial itself, the audience over-indexes on Waterworld (173.62×), Felicity Jones (160.79×), TIAA–CREF (199.05×), and Patricia Arquette (62.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See LPL Financial audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LPL Financial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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