LPL Financial Audience in United States

LPL Financial logo

LPL Financial has an estimated audience of 1,200,013 people in United States. 47.2% are female, 52.8% are male, average age 42.6. Top regions: California, New York, Texas. Top brand affinities: HispanicTV, Del Mar Fairgrounds, Nebraska Cornhuskers, Fat Albert (film), Israel.

The average LPL Financial fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include HispanicTV, Del Mar Fairgrounds, Nebraska Cornhuskers, with strongest over-indexing on HispanicTV (69.89× the country average). Demographically, the LPL Financial audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of LPL Financial fans

Demographic split for LPL Financial audience in United States
MetricValue
Female47.2%
Male52.8%
Average age42.6
Estimated audience size1,200,013

Audience persona

The typical LPL Financial fan in United States is balanced, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for HispanicTV.

Top regions in United States

Top regions ranked by reach for LPL Financial in United States
RegionReachAffinity
California119,4810.91×
New York67,3331×
Texas64,8220.63×
North Carolina59,5181.65×
Florida58,0480.71×
Pennsylvania48,3511.2×
Illinois39,8981×
New Jersey35,3811.16×
South Carolina32,6161.81×
Michigan30,6130.98×
Ohio30,2640.82×
Georgia27,0230.73×
Virginia26,7660.92×
Massachusetts24,9161.05×
Arizona23,8170.97×
Wisconsin23,6981.31×
Washington22,9550.95×
Missouri22,7731.18×
Minnesota22,6511.32×
Colorado21,7051.15×
Indiana20,1340.92×
Tennessee20,0370.83×
Connecticut16,3771.36×
Maryland14,7670.72×
Oregon13,2940.97×
Iowa12,1931.23×
Kansas11,9421.26×
Louisiana11,4550.74×
Alabama11,1520.67×
Kentucky10,9150.73×
Oklahoma9,2080.69×
Mississippi8,1850.83×
Utah7,9670.74×
Nebraska7,5321.25×
Arkansas7,3330.74×
Nevada6,8960.59×
New Hampshire6,7271.42×
Idaho5,6990.95×
Maine5,2701.23×
Montana4,6331.39×
Hawaii4,1390.8×
North Dakota3,9091.59×
New Mexico3,6810.61×
Rhode Island3,5000.92×
South Dakota3,3581.21×
West Virginia2,8620.51×
Delaware2,8390.86×
Vermont2,5901.23×
Washington, District of Columbia2,4350.68×
Wyoming2,3351.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LPL Financial audience
BrandAffinityCategory
HispanicTV69.89×Movies & TV
Del Mar Fairgrounds69.32×Sports
Nebraska Cornhuskers8.78×Sports
Fat Albert (film)7.2×Movies & TV
Israel1.76×Travel & Leisure
Staycation2.61×Home & Garden
Unique Gifts1.55×Shopping
Kansas1.62×Travel & Leisure
La Jolla5.72×Travel & Leisure
Urban horticulture1.97×Home & Garden
Birthday Gifts1.64×Kids & Family
Krasnodar13.87×Travel & Leisure
Jeep Wagoneer2.72×Cars & Mobility
Keeper (password manager)3.03×Technology & Electronics
Cryptic crossword7.11×Technology & Electronics
Nebraska Cornhuskers football1.62×Sports
HydraFacial3.64×Beauty & Wellness
Home staging2.24×Home & Garden
Mangaka1.79×Literature
Tierra Cali3.08×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LPL Financial audience
TraitClusterScore
Career OrientationPOWER2.12
Quality AwarenessPREMIUM1.57
Need for SecurityCONSERVATISM1.42
Risk AppetiteTHRILL1.34
Family OrientationCONSERVATISM1.33
TravellingTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for LPL Financial
CountryShare
United States94.8%
India1.5%
United Kingdom0.6%

See LPL Financial audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does LPL Financial have in United States?

LPL Financial has an estimated audience of 1,200,013 people in United States, concentrated in California and New York.

What is the gender split and age of LPL Financial fans?

47.2% of LPL Financial fans are female, 52.8% are male, with an average age of 42.6 years.

Which brands do LPL Financial fans like most?

LPL Financial fans show strongest brand affinity for HispanicTV (69.89×), Del Mar Fairgrounds (69.32×), and Nebraska Cornhuskers (8.78×) over the country average.

Where do LPL Financial fans live in United States?

LPL Financial fans in United States are most concentrated in California (reach 119,481), New York (reach 67,333), and Texas (reach 64,822). These three regions account for the largest share of the active audience.

What other brands do LPL Financial fans also like?

Beyond LPL Financial itself, the audience over-indexes on Del Mar Fairgrounds (69.32×), Nebraska Cornhuskers (8.78×), Fat Albert (film) (7.2×), and Israel (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LPL Financial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.