Rascasse Audience Intelligence

Transamerica Corporation Target Market in United States

A data profile of the people who buy, follow and care about Transamerica Corporation in United States — modelled from more than twelve digital signal sources. Transamerica Corporation has an estimated audience of 1,919,230 people in United States.

#1510among Brand in United States#1101in Business & Career

The average Transamerica Corporation fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Fifth Third Bank, Sustainable energy, Safelite AutoGlass, with strongest over-indexing on Fifth Third Bank (24.65× the country average).

Demographically, the Transamerica Corporation audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Transamerica Corporation fan in United States is more female, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Fifth Third Bank.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Transamerica Corporation profile in United States.

Audience size
1.9M
in United States
Gender
55.7%♀
44.3% male
Age
39.4
average years
Country rank
#14701
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Transamerica Corporation

55.7% are female, 44.3% are male, average age 39.4.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Transamerica Corporation audience in United States
MetricValue
Female55.7%
Male44.3%
Average age39.4
Estimated audience size1,919,230
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Transamerica Corporation audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

85.1%

of the worldwide Transamerica Corporation audience comes from United States.

Worldwide audience distribution share by country for Transamerica Corporation
CountryShare
United States85.1%
Brazil5.9%
Italy2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Transamerica Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Transamerica Corporation customers by region in United States
#RegionReachAffinity×
01Wisconsin~50K1.80×
02Georgia~90K1.64×
03Iowa~20K1.46×
04Maryland~50K1.45×
05Kentucky~30K1.36×
06Alabama~30K1.32×
07Arkansas~20K1.32×
08Michigan~60K1.31×
09Hawaii~10K1.31×
10South Carolina~40K1.29×
11Indiana~40K1.24×
12New York~100K1.23×
13Tennessee~50K1.20×
14Florida~100K1.18×
15Pennsylvania~70K1.06×
16North Carolina~60K1.06×
17Massachusetts~40K1.05×
18Illinois~70K1.04×
19Utah~20K1.04×
20Mississippi~20K1.04×
21Connecticut~20K0.99×
22Louisiana~20K0.98×
23Nevada~20K0.98×
24Delaware~5K0.98×
25Colorado~30K0.97×
26New Hampshire~7K0.96×
27California~200K0.94×
28Maine~6K0.94×
29Ohio~50K0.92×
30New Jersey~40K0.91×
31Missouri~30K0.89×
32Minnesota~20K0.89×
33Vermont~3K0.87×
34Texas~100K0.86×
35Virginia~40K0.86×
36Arizona~30K0.86×
37Rhode Island~5K0.84×
38Alaska~3K0.84×
39North Dakota~3K0.83×
40Kansas~10K0.82×
41Idaho~7K0.79×
42West Virginia~7K0.76×
43Washington, District of Columbia~4K0.76×
44South Dakota~3K0.70×
45Oklahoma~10K0.69×
46Nebraska~6K0.69×
47Montana~4K0.69×
48Washington~30K0.67×
49Oregon~10K0.66×
50New Mexico~5K0.54×
Fig. 06

Affinity by region

Affinity by region — Transamerica Corporation, United States
0.54×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Transamerica Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Transamerica Corporation audience
#·InterestCategoryAffinity×
01John BarrowmanMovies & TV50.93×
02Julie WaltersMovies & TV49.49×
03Prudential FinancialBusiness & Career49.10×
04Bret HartSports34.02×
05Northwestern MutualBusiness & Career27.69×
06What We Do in the ShadowsMovies & TV27.34×
07T. Rowe PriceBusiness & Career25.22×
08Fifth Third BankBusiness & Career24.65×
09Safelite AutoGlassCars & Mobility23.14×
10Richard HarrisMovies & TV20.00×
11Elderly careHealth16.68×
12Sharon OsbourneMovies & TV15.48×
13KeyBankBusiness & Career14.85×
14MetLifeBusiness & Career14.26×
15Sustainable energyHome & Garden12.82×
16Retail bankingBusiness & Career9.35×
17Renewable energyBusiness & Career8.00×
18FedExBusiness & Career6.49×
19InnovationBusiness & Career4.34×
20Mortgage loansBusiness & Career3.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Transamerica Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Transamerica Corporation audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.09×
SustainabilityBALANCE3.31×
PatriotismCONSERVATISM2.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Transamerica Corporation audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Design AffinityPREMIUM0.79×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Transamerica Corporation's target market in United States?

Transamerica Corporation's target market in United States covers an estimated 1,919,230 people, concentrated in California and Florida.

02

What is the gender split and age of Transamerica Corporation customers?

55.7% of the Transamerica Corporation audience are female, 44.3% are male, with an average age of 39.4 years.

03

Which brands do Transamerica Corporation fans like most?

Transamerica Corporation fans show strongest brand affinity for Fifth Third Bank (24.65×), Sustainable energy (12.82×), and Safelite AutoGlass (23.14×) over the country average.

04

Where do Transamerica Corporation fans live in United States?

Transamerica Corporation fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Transamerica Corporation fans also like?

Beyond Transamerica Corporation itself, the audience over-indexes on Sustainable energy (12.82×), Safelite AutoGlass (23.14×), T. Rowe Price (25.22×), and Sharon Osbourne (15.48×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Transamerica Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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