Transamerica Corporation Audience in United States

Transamerica Corporation logo

Transamerica Corporation has an estimated audience of 1,875,582 people in United States. 55.7% are female, 44.3% are male, average age 39.4. Top regions: California, Florida, Texas. Top brand affinities: Historic site, Fairy godmother, Layne Staley, Sussex County, New Jersey, Governor of Michigan.

The average Transamerica Corporation fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Historic site, Fairy godmother, Layne Staley, with strongest over-indexing on Historic site (10.18× the country average). Demographically, the Transamerica Corporation audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Transamerica Corporation fans

Demographic split for Transamerica Corporation audience in United States
MetricValue
Female55.7%
Male44.3%
Average age39.4
Estimated audience size1,875,582

Audience persona

The typical Transamerica Corporation fan in United States is more female, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Transamerica Corporation in United States
RegionReachAffinity
California202,9590.98×
Florida153,6541.21×
Texas147,0670.91×
New York138,9091.33×
Georgia96,2151.67×
Illinois69,3851.11×
Michigan67,8551.38×
Pennsylvania66,9701.06×
North Carolina62,0221.1×
Ohio54,9480.95×
Wisconsin51,6731.83×
Maryland45,4931.41×
Tennessee45,4261.21×
New Jersey44,2810.93×
Indiana43,4271.27×
Virginia41,1280.9×
Massachusetts40,4181.09×
South Carolina36,3941.29×
Alabama34,6521.32×
Arizona32,1890.84×
Kentucky31,6531.35×
Colorado28,9180.98×
Missouri26,9960.89×
Washington26,8280.71×
Minnesota23,8900.89×
Louisiana23,6750.98×
Iowa22,3121.44×
Arkansas20,4101.32×
Connecticut19,0431.01×
Nevada17,7200.98×
Utah17,6371.05×
Mississippi15,1610.98×
Oregon14,7920.69×
Oklahoma14,4920.7×
Kansas12,1430.82×
Hawaii10,0121.24×
Idaho7,2440.77×
New Hampshire6,6650.9×
Nebraska6,2600.67×
Maine6,2520.93×
West Virginia6,1880.71×
Delaware5,0550.98×
Rhode Island4,7760.8×
New Mexico4,6840.5×
Washington, District of Columbia4,1760.74×
Montana3,2560.63×
Alaska3,0170.75×
North Dakota2,8660.74×
South Dakota2,7390.63×
Vermont2,6890.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Transamerica Corporation audience
BrandAffinityCategory
Historic site10.18×Arts & Culture
Fairy godmother16.34×Literature
Layne Staley10.29×Music & Radio
Sussex County, New Jersey15.61×Travel & Leisure
Governor of Michigan11.34×Politics & Society
Vocal harmony6.75×Music & Radio
Grinch4.84×Movies & TV
Hipster11.45×Politics & Society
Lahaina, Hawaii21×Travel & Leisure
San Jacinto, California12.66×Travel & Leisure
Mathcore8.21×Music & Radio
Kajukenbo54.97×Sports
Israel2.09×Travel & Leisure
Goop5.16×Internet & Social Media
Whataburger1.62×Food & Beverages
Harlow10.52×Travel & Leisure
Jeep Jamboree20×Cars & Mobility
El Paso County, Colorado10.3×Travel & Leisure
Chromebook4.52×Technology & Electronics
TV Fanatic8.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Transamerica Corporation audience
TraitClusterScore
PatriotismCONSERVATISM2.06
Family OrientationCONSERVATISM1.98
SustainabilityBALANCE1.83
Career OrientationPOWER1.79
Quality AwarenessPREMIUM1.76
TravellingTHRILL1.74

Worldwide distribution

Worldwide audience distribution share by country for Transamerica Corporation
CountryShare
United States84.8%
Brazil6.4%
Italy1.8%

See Transamerica Corporation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Transamerica Corporation have in United States?

Transamerica Corporation has an estimated audience of 1,875,582 people in United States, concentrated in California and Florida.

What is the gender split and age of Transamerica Corporation fans?

55.7% of Transamerica Corporation fans are female, 44.3% are male, with an average age of 39.4 years.

Which brands do Transamerica Corporation fans like most?

Transamerica Corporation fans show strongest brand affinity for Historic site (10.18×), Fairy godmother (16.34×), and Layne Staley (10.29×) over the country average.

Where do Transamerica Corporation fans live in United States?

Transamerica Corporation fans in United States are most concentrated in California (reach 202,959), Florida (reach 153,654), and Texas (reach 147,067). These three regions account for the largest share of the active audience.

What other brands do Transamerica Corporation fans also like?

Beyond Transamerica Corporation itself, the audience over-indexes on Fairy godmother (16.34×), Layne Staley (10.29×), Sussex County, New Jersey (15.61×), and Governor of Michigan (11.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Transamerica Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.