Rascasse Audience Intelligence

What We Do in the Shadows Audience in United States

A data profile of the people who buy, follow and care about What We Do in the Shadows in United States — modelled from more than twelve digital signal sources. What We Do in the Shadows has an estimated audience of 1,759,714 people in United States.

#1003among Movie / TV Show / Series in United States#2518in Movies & TV

The average What We Do in the Shadows fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Efrat, Santander Bank, Emma Stone, with strongest over-indexing on Efrat (4916.67× the country average).

Demographically, the What We Do in the Shadows audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical What We Do in the Shadows fan in United States is balanced, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Efrat.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the What We Do in the Shadows profile in United States.

Audience size
1.8M
in United States
Gender
55.0%♀
45.0% male
Age
41.2
average years
Country rank
#15737
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of What We Do in the Shadows viewers

55.0% are female, 45.0% are male, average age 41.2.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for What We Do in the Shadows audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.2
Estimated audience size1,759,714
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the What We Do in the Shadows audience in United States
Age bracketShare%
16-199%
20-2922%
30-3926%
40-4924%
50+19%
Fig. 04

Worldwide distribution

34.9%

of the worldwide What We Do in the Shadows audience comes from United States.

Worldwide audience distribution share by country for What We Do in the Shadows
CountryShare
United States34.9%
United Kingdom12.0%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the What We Do in the Shadows audience in United States is strongest.

Fig. 05

Top regions by affinity

What We Do in the Shadows fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.65×
02Colorado~40K1.43×
03Washington~50K1.41×
04Utah~20K1.32×
05Vermont~4K1.32×
06Maine~8K1.26×
07Alaska~5K1.25×
08New Hampshire~8K1.20×
09Montana~6K1.19×
10Idaho~10K1.13×
11Massachusetts~40K1.11×
12Minnesota~30K1.10×
13New Mexico~9K1.10×
14Missouri~30K1.09×
15Wisconsin~30K1.07×
16Illinois~60K1.06×
17Rhode Island~6K1.06×
18Arizona~40K1.05×
19Kansas~10K1.03×
20California~200K1.02×
21Pennsylvania~60K1.02×
22Michigan~50K1.02×
23Oklahoma~20K1.02×
24Washington, District of Columbia~5K1.01×
25Ohio~50K1.00×
26Kentucky~20K0.99×
27Indiana~30K0.97×
28Nebraska~8K0.96×
29New York~90K0.95×
30Connecticut~20K0.95×
31Iowa~10K0.95×
32West Virginia~7K0.94×
33Virginia~40K0.92×
34Tennessee~30K0.92×
35Nevada~10K0.89×
36North Dakota~3K0.88×
37Arkansas~10K0.87×
38South Dakota~3K0.86×
39Texas~100K0.85×
40North Carolina~40K0.85×
41Maryland~20K0.83×
42Louisiana~20K0.82×
43New Jersey~40K0.81×
44Georgia~40K0.75×
45Hawaii~6K0.75×
46Florida~80K0.73×
47South Carolina~20K0.72×
48Delaware~3K0.71×
49Alabama~20K0.70×
50Mississippi~9K0.61×
Fig. 06

Affinity by region

Affinity by region — What We Do in the Shadows, United States
0.61×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the What We Do in the Shadows audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for What We Do in the Shadows audience
#·InterestCategoryAffinity×
01EfratTravel & Leisure4916.67×
02Santander BankBusiness & Career72.79×
03Wendi McLendon-CoveyMovies & TV46.66×
04Jemaine ClementMovies & TV43.92×
05Fuqua School of BusinessBusiness & Career43.46×
06Leslie MannMovies & TV31.72×
07Transamerica CorporationBusiness & Career27.34×
08Emma StoneMovies & TV27.15×
09Bruce CampbellMovies & TV23.90×
10Mission: ImpossibleMovies & TV23.56×
11Jason SegelMovies & TV20.38×
12It's Always Sunny in PhiladelphiaMovies & TV20.08×
13Forrest GumpMovies & TV17.42×
14Scary Movie (film series)Movies & TV16.10×
15Quentin TarantinoMovies & TV15.51×
16Vikings (TV series)Movies & TV14.75×
17Law & Order: Special Victims UnitMovies & TV13.12×
18Adam SandlerMovies & TV9.46×
19A Knight of the Seven KingdomsMovies & TV8.36×
20PeacemakerMovies & TV5.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the What We Do in the Shadows audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by What We Do in the Shadows audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.30×
Early Adopter MentalityPOWER1.15×
IndividualismJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by What We Do in the Shadows audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
Career OrientationPOWER0.83×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does What We Do in the Shadows have in United States?

What We Do in the Shadows has an estimated audience of 1,759,714 people in United States, concentrated in California and Texas.

02

What is the gender split and age of What We Do in the Shadows viewers?

55.0% of What We Do in the Shadows fans are female, 45.0% are male, with an average age of 41.2 years.

03

Which brands do What We Do in the Shadows fans like most?

What We Do in the Shadows fans show strongest brand affinity for Efrat (4916.67×), Santander Bank (72.79×), and Emma Stone (27.15×) over the country average.

04

Where do What We Do in the Shadows fans live in United States?

What We Do in the Shadows fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do What We Do in the Shadows fans also like?

Beyond What We Do in the Shadows itself, the audience over-indexes on Santander Bank (72.79×), Emma Stone (27.15×), Mission: Impossible (23.56×), and Vikings (TV series) (14.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See What We Do in the Shadows audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for What We Do in the Shadows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →