What We Do in the Shadows Audience in United States

What We Do in the Shadows logo

What We Do in the Shadows has an estimated audience of 1,713,372 people in United States. 55.0% are female, 45.0% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Efrat, Santander Bank, Emma Stone, Mission: Impossible, Vikings (TV series).

The average What We Do in the Shadows fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Efrat, Santander Bank, Emma Stone, with strongest over-indexing on Efrat (4916.67× the country average). Demographically, the What We Do in the Shadows audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of What We Do in the Shadows fans

Demographic split for What We Do in the Shadows audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.2
Estimated audience size1,713,372

Audience persona

The typical What We Do in the Shadows fan in United States is balanced, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Efrat.

Top regions in United States

Top regions ranked by reach for What We Do in the Shadows in United States
RegionReachAffinity
California202,5641.08×
Texas131,7890.89×
New York97,9861.02×
Florida85,9770.74×
Illinois64,0281.12×
Pennsylvania62,7821.09×
Ohio54,7301.04×
Washington49,5231.44×
Michigan47,1941.05×
North Carolina45,4780.88×
Virginia40,2600.96×
Georgia40,2230.76×
Colorado39,9261.48×
Massachusetts39,6931.18×
Arizona37,3601.07×
New Jersey36,4430.84×
Oregon32,8911.67×
Tennessee32,6950.95×
Indiana31,5471.01×
Missouri30,9461.12×
Wisconsin28,1061.09×
Minnesota27,6491.13×
Maryland25,0620.85×
Kentucky21,3831×
Utah20,2611.32×
Oklahoma19,3131.02×
South Carolina18,7410.73×
Louisiana18,3870.83×
Connecticut16,6680.97×
Alabama16,5850.69×
Nevada14,6110.88×
Kansas14,1391.05×
Iowa13,5390.96×
Arkansas11,9630.85×
Idaho9,2471.08×
New Mexico8,9931.05×
New Hampshire8,0621.19×
Nebraska8,0440.94×
Mississippi7,9350.56×
Maine7,5421.23×
West Virginia6,9790.87×
Rhode Island5,7141.05×
Montana5,3111.12×
Washington, District of Columbia5,2651.02×
Hawaii5,1410.7×
Alaska4,0411.1×
Vermont3,7281.24×
Delaware3,1240.66×
South Dakota3,1060.78×
North Dakota2,7400.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for What We Do in the Shadows audience
BrandAffinityCategory
Efrat4916.67×Travel & Leisure
Santander Bank72.79×Business & Career
Emma Stone27.15×Movies & TV
Mission: Impossible23.56×Movies & TV
Vikings (TV series)14.75×Movies & TV
Wendi McLendon-Covey46.66×Movies & TV
Peacemaker5.8×Movies & TV
Leslie Mann31.72×Movies & TV
Scary Movie (film series)16.1×Movies & TV
Jemaine Clement43.92×Movies & TV
Adam Sandler9.46×Movies & TV
Forrest Gump17.42×Movies & TV
Transamerica Corporation27.34×Business & Career
A Knight of the Seven Kingdoms8.36×Movies & TV
Quentin Tarantino15.51×Movies & TV
Jason Segel20.38×Movies & TV
It's Always Sunny in Philadelphia20.08×Movies & TV
Bruce Campbell23.9×Movies & TV
Fuqua School of Business43.46×Business & Career
Law & Order: Special Victims Unit13.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by What We Do in the Shadows audience
TraitClusterScore
ExtroversionTHRILL1.92
Early Adopter MentalityPOWER1.74
LGBTQ+ IdentityOPEN1.52
IndividualismJOY1.33
Urban LifestyleOPEN1.31
TraditionCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for What We Do in the Shadows
CountryShare
United States37.5%
United Kingdom13.8%
Australia3.9%

See What We Do in the Shadows audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does What We Do in the Shadows have in United States?

What We Do in the Shadows has an estimated audience of 1,713,372 people in United States, concentrated in California and Texas.

What is the gender split and age of What We Do in the Shadows fans?

55.0% of What We Do in the Shadows fans are female, 45.0% are male, with an average age of 41.2 years.

Which brands do What We Do in the Shadows fans like most?

What We Do in the Shadows fans show strongest brand affinity for Efrat (4916.67×), Santander Bank (72.79×), and Emma Stone (27.15×) over the country average.

Where do What We Do in the Shadows fans live in United States?

What We Do in the Shadows fans in United States are most concentrated in California (reach 202,564), Texas (reach 131,789), and New York (reach 97,986). These three regions account for the largest share of the active audience.

What other brands do What We Do in the Shadows fans also like?

Beyond What We Do in the Shadows itself, the audience over-indexes on Santander Bank (72.79×), Emma Stone (27.15×), Mission: Impossible (23.56×), and Vikings (TV series) (14.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for What We Do in the Shadows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.