A data profile of the people who buy, follow and care about Wendi McLendon-Covey in United States — modelled from more than twelve digital signal sources. Wendi McLendon-Covey has an estimated audience of 1,284,963 people in United States.
The average Wendi McLendon-Covey fan in United States is 45.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Austin Powers (film series), Dumb and Dumber, Emma Stone, with strongest over-indexing on Austin Powers (film series) (127.6× the country average).
Demographically, the Wendi McLendon-Covey audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Wendi McLendon-Covey fan in United States is more female, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Austin Powers (film series).
The key figures that characterise the Wendi McLendon-Covey profile in United States.
58.1% are female, 41.9% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 45.9 |
| Estimated audience size | 1,284,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 36% |
of the worldwide Wendi McLendon-Covey audience comes from United States.
| Country | Share |
|---|---|
| United States | 76.1% |
| United Kingdom | 14.3% |
| Germany | 5.2% |
Where the Wendi McLendon-Covey audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ohio | ~40K | 1.23× | |
| 02 | Missouri | ~20K | 1.20× | |
| 03 | Wisconsin | ~20K | 1.20× | |
| 04 | Oregon | ~20K | 1.18× | |
| 05 | Indiana | ~20K | 1.17× | |
| 06 | Nebraska | ~7K | 1.16× | |
| 07 | Idaho | ~7K | 1.16× | |
| 08 | New Hampshire | ~5K | 1.16× | |
| 09 | Iowa | ~10K | 1.15× | |
| 10 | Maine | ~5K | 1.15× | |
| 11 | Pennsylvania | ~40K | 1.14× | |
| 12 | Minnesota | ~20K | 1.14× | |
| 13 | Michigan | ~30K | 1.13× | |
| 14 | West Virginia | ~6K | 1.13× | |
| 15 | Oklahoma | ~10K | 1.11× | |
| 16 | Kentucky | ~20K | 1.09× | |
| 17 | Kansas | ~10K | 1.09× | |
| 18 | New Mexico | ~6K | 1.09× | |
| 19 | Colorado | ~20K | 1.08× | |
| 20 | Montana | ~3K | 1.08× | |
| 21 | Illinois | ~40K | 1.06× | |
| 22 | Utah | ~10K | 1.05× | |
| 23 | Washington | ~20K | 1.04× | |
| 24 | Arkansas | ~10K | 1.04× | |
| 25 | North Dakota | ~2K | 1.02× | |
| 26 | Tennessee | ~20K | 1.01× | |
| 27 | Rhode Island | ~4K | 1.00× | |
| 28 | Vermont | ~2K | 1.00× | |
| 29 | South Dakota | ~3K | 0.99× | |
| 30 | Arizona | ~20K | 0.97× | |
| 31 | Connecticut | ~10K | 0.96× | |
| 32 | Alaska | ~2K | 0.96× | |
| 33 | Delaware | ~3K | 0.95× | |
| 34 | Massachusetts | ~20K | 0.92× | |
| 35 | North Carolina | ~30K | 0.91× | |
| 36 | South Carolina | ~20K | 0.90× | |
| 37 | Virginia | ~20K | 0.89× | |
| 38 | Alabama | ~10K | 0.89× | |
| 39 | Nevada | ~10K | 0.86× | |
| 40 | California | ~100K | 0.85× | |
| 41 | Maryland | ~20K | 0.85× | |
| 42 | Louisiana | ~10K | 0.84× | |
| 43 | Texas | ~80K | 0.83× | |
| 44 | New York | ~50K | 0.82× | |
| 45 | New Jersey | ~20K | 0.82× | |
| 46 | Georgia | ~30K | 0.80× | |
| 47 | Mississippi | ~8K | 0.80× | |
| 48 | Florida | ~60K | 0.77× | |
| 49 | Washington, District of Columbia | ~3K | 0.72× | |
| 50 | Hawaii | ~3K | 0.70× |
The strongest cross-interests of the Wendi McLendon-Covey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hot Fuzz | Movies & TV | 162.50× | ||
| 02 | Austin Powers (film series) | Movies & TV | 127.60× | ||
| 03 | Sausage Party | Movies & TV | 116.83× | ||
| 04 | Dumb and Dumber | Movies & TV | 95.01× | ||
| 05 | Citizen Kane | Movies & TV | 90.14× | ||
| 06 | Lisa Kudrow | Movies & TV | 78.42× | ||
| 07 | Bride Wars | Movies & TV | 76.49× | ||
| 08 | Jason Sudeikis | Movies & TV | 75.64× | ||
| 09 | Jason Segel | Movies & TV | 74.94× | ||
| 10 | Zooey Deschanel | Movies & TV | 57.90× | ||
| 11 | David Spade | Movies & TV | 52.89× | ||
| 12 | Emma Stone | Movies & TV | 52.78× | ||
| 13 | Jonah Hill | Movies & TV | 50.02× | ||
| 14 | Love Actually | Movies & TV | 47.47× | ||
| 15 | What We Do in the Shadows | Movies & TV | 46.66× | ||
| 16 | Tina Fey | Movies & TV | 44.04× | ||
| 17 | Steve Carell | Movies & TV | 37.65× | ||
| 18 | Rent-A-Center | Home & Garden | 31.62× | ||
| 19 | Jim Carrey | Movies & TV | 28.65× | ||
| 20 | Melissa McCarthy | Movies & TV | 27.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.65× | |
| Convenience Orientation | PREMIUM | 1.56× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Pet Ownership | JOY | 0.76× |
Wendi McLendon-Covey has an estimated audience of 1,284,963 people in United States, concentrated in California and Texas.
58.1% of Wendi McLendon-Covey fans are female, 41.9% are male, with an average age of 45.9 years.
Wendi McLendon-Covey fans show strongest brand affinity for Austin Powers (film series) (127.6×), Dumb and Dumber (95.01×), and Emma Stone (52.78×) over the country average.
Wendi McLendon-Covey fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Wendi McLendon-Covey itself, the audience over-indexes on Dumb and Dumber (95.01×), Emma Stone (52.78×), Hot Fuzz (162.5×), and Sausage Party (116.83×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Wendi McLendon-Covey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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