Microcredit Audience in United States
Microcredit has an estimated audience of 760,824 people in United States. 46.8% are female, 53.2% are male, average age 39.2. Top regions: Texas, California, New York.
The average Microcredit fan in United States is 39.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Demographically, the Microcredit audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Microcredit fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 39.2 |
| Estimated audience size | 760,824 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 63,751 | 0.97× |
| California | 41,787 | 0.5× |
| New York | 25,757 | 0.61× |
| Florida | 20,291 | 0.39× |
| Virginia | 12,121 | 0.65× |
| Massachusetts | 11,642 | 0.78× |
| Illinois | 11,143 | 0.44× |
| Pennsylvania | 10,767 | 0.42× |
| Georgia | 10,126 | 0.43× |
| North Carolina | 9,031 | 0.39× |
| Ohio | 8,994 | 0.38× |
| Michigan | 7,786 | 0.39× |
| New Jersey | 7,785 | 0.4× |
| Washington | 7,354 | 0.48× |
| Kentucky | 7,101 | 0.74× |
| Louisiana | 6,891 | 0.7× |
| Indiana | 6,756 | 0.49× |
| Mississippi | 6,644 | 1.06× |
| Tennessee | 6,548 | 0.43× |
| Arkansas | 6,394 | 1.02× |
| Wisconsin | 6,196 | 0.54× |
| Missouri | 6,134 | 0.5× |
| South Carolina | 6,068 | 0.53× |
| Arizona | 5,966 | 0.38× |
| Oklahoma | 5,772 | 0.68× |
| Maryland | 5,676 | 0.43× |
| Alabama | 5,498 | 0.52× |
| West Virginia | 5,485 | 1.55× |
| Iowa | 5,210 | 0.83× |
| Kansas | 5,066 | 0.84× |
| Idaho | 5,065 | 1.33× |
| Colorado | 5,000 | 0.42× |
| Hawaii | 4,838 | 1.48× |
| Montana | 4,771 | 2.26× |
| South Dakota | 4,709 | 2.68× |
| Oregon | 4,693 | 0.54× |
| North Dakota | 4,585 | 2.93× |
| New Hampshire | 4,519 | 1.51× |
| Wyoming | 4,437 | 3.93× |
| Nebraska | 4,425 | 1.16× |
| Connecticut | 4,418 | 0.58× |
| New Mexico | 4,402 | 1.15× |
| Nevada | 4,388 | 0.6× |
| Rhode Island | 4,364 | 1.8× |
| Maine | 4,361 | 1.6× |
| Utah | 4,306 | 0.63× |
| Vermont | 4,292 | 3.21× |
| Minnesota | 4,152 | 0.38× |
| Delaware | 3,908 | 1.86× |
| Washington, District of Columbia | 3,292 | 1.44× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.64 |
| Quality Awareness | PREMIUM | 2.24 |
| Career Orientation | POWER | 2.03 |
| Luxury Orientation | PREMIUM | 1.63 |
| Travelling | THRILL | 1.54 |
| Early Adopter Mentality | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 12.0% |
| India | 7.4% |
| Mexico | 5.3% |
See Microcredit audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
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- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Microcredit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.