Microcredit Audience in Germany
A data profile of the people who buy, follow and care about Microcredit in Germany — modelled from more than twelve digital signal sources. Microcredit has an estimated audience of 409,410 people in Germany.
The average Microcredit fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lindex, Snap!, BlaBlaCar, with strongest over-indexing on Lindex (10.77× the country average).
Demographically, the Microcredit audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Microcredit fan in Germany is more male, around 40.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lindex.
At a glance
The key figures that characterise the Microcredit profile in Germany.
Search interest · 12-month trend
Demographics of Microcredit fans
39.2% are female, 60.8% are male, average age 40.3.
Gender split
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 40.3 |
| Estimated audience size | 409,410 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 23% |
Geography
Where the Microcredit audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.22× | |
| 02 | Hamburg | ~10K | 1.20× | |
| 03 | Schleswig-Holstein | ~20K | 1.18× | |
| 04 | Bremen | ~4K | 1.17× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.13× | |
| 06 | Rheinland-Pfalz | ~20K | 1.08× | |
| 07 | Hessen | ~30K | 1.05× | |
| 08 | Saarland | ~5K | 1.05× | |
| 09 | Niedersachsen | ~40K | 0.96× | |
| 10 | Baden-Württemberg | ~50K | 0.95× | |
| 11 | Mecklenburg-Vorpommern | ~7K | 0.94× | |
| 12 | Sachsen | ~20K | 0.92× | |
| 13 | Thüringen | ~10K | 0.91× | |
| 14 | Brandenburg | ~10K | 0.90× | |
| 15 | Bayern | ~60K | 0.89× | |
| 16 | Sachsen-Anhalt | ~9K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Microcredit audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COPS | Movies & TV | 16.94× | ||
| 02 | Snap! | Music & Radio | 11.09× | ||
| 03 | Lindex | Fashion & Accessoires | 10.77× | ||
| 04 | BlaBlaCar | Cars & Mobility | 6.05× | ||
| 05 | Kurt Cobain | Music & Radio | 5.88× | ||
| 06 | Mick Jagger | Music & Radio | 5.68× | ||
| 07 | Gold mining | Business & Career | 5.67× | ||
| 08 | Jon Bon Jovi | Music & Radio | 5.63× | ||
| 09 | Smava | Business & Career | 5.28× | ||
| 10 | OLX | Shopping | 4.98× | ||
| 11 | American Express | Business & Career | 3.89× | ||
| 12 | Savings bank | Business & Career | 3.67× | ||
| 13 | Electricity generation | Home & Garden | 3.39× | ||
| 14 | Kino (band) | Music & Radio | 2.85× | ||
| 15 | Immobilien | Business & Career | 2.27× | ||
| 16 | FlixBus | Cars & Mobility | 2.24× | ||
| 17 | Bonprix | Shopping | 1.86× | ||
| 18 | JYSK | Home & Garden | 1.76× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.58× | ||
| 20 | Google Maps | Internet & Social Media | 1.58× |
Personality of the Microcredit audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.08× | |
| Patriotism | CONSERVATISM | 1.05× | |
| Luxury Orientation | PREMIUM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.62× | |
| Indulgence | JOY | 0.69× | |
| Mindfulness | BALANCE | 0.72× |
Frequently asked questions
How many fans does Microcredit have in Germany?
Microcredit has an estimated audience of 409,410 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Microcredit fans?
39.2% of Microcredit fans are female, 60.8% are male, with an average age of 40.3 years.
Which brands do Microcredit fans like most?
Microcredit fans show strongest brand affinity for Lindex (10.77×), Snap! (11.09×), and BlaBlaCar (6.05×) over the country average.
Where do Microcredit fans live in Germany?
Microcredit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Microcredit fans also like?
Beyond Microcredit itself, the audience over-indexes on Snap! (11.09×), BlaBlaCar (6.05×), COPS (16.94×), and Kurt Cobain (5.88×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
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- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Microcredit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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