S.T.S. Audience in United States
S.T.S. has an estimated audience of 449,430 people in United States. 56.5% are female, 43.5% are male, average age 37.8. Top brand affinities: Kidd Kidd, Google Photos, Nationality, Elsword, JDSU.
Top brand affinities include Kidd Kidd, Google Photos, Nationality, with strongest over-indexing on Kidd Kidd (91.37× the country average). Demographically, the S.T.S. audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of S.T.S. fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 37.8 |
| Estimated audience size | 449,430 |
Audience persona
The typical S.T.S. fan in United States is more female, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Kidd Kidd.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kidd Kidd | 91.37× | Music & Radio |
| Google Photos | 3.01× | Technology & Electronics |
| Nationality | 2.13× | Politics & Society |
| Elsword | 15× | Games |
| JDSU | 2.8× | Business & Career |
| Pai gow | 20× | Games |
| Hastings, Nebraska | 25.61× | Travel & Leisure |
| Home Delivery | 2.84× | Food & Beverages |
| Hatley | 31.47× | Fashion & Accessoires |
| Corona (band) | 4.25× | Music & Radio |
| One Day International | 20× | Sports |
| Saving | 1.59× | Business & Career |
| Home staging | 2.65× | Home & Garden |
| Noodle (Gorillaz) | 1.66× | Music & Radio |
| Wikia | 1.56× | Internet & Social Media |
| Kay Arthur | 10.02× | Literature |
| Ridder, Kazakhstan | 20× | Travel & Leisure |
| GILT | 4.17× | Shopping |
| Kento Yamazaki | 3.68× | Movies & TV |
| Zach Ertz | 2.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 10.88 |
| Family Orientation | CONSERVATISM | 1.38 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Convenience Orientation | PREMIUM | 1.24 |
| Price Sensitivity | PREMIUM | 1.11 |
| Mindfulness | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 79.2% |
| India | 7.5% |
| Germany | 4.0% |
See S.T.S. audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for S.T.S.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.