S.T.S. Audience in United States
S.T.S. has an estimated audience of 449,430 people in United States. 56.5% are female, 43.5% are male, average age 37.8. Top brand affinities: Dave & Buster's, Hamburger Mary's, Israel, Armageddon (1998 film), Kia Sportage.
Top brand affinities include Dave & Buster's, Hamburger Mary's, Israel, with strongest over-indexing on Dave & Buster's (25.61× the country average). Demographically, the S.T.S. audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of S.T.S. fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 37.8 |
| Estimated audience size | 449,430 |
Audience persona
The typical S.T.S. fan in United States is more female, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Dave & Buster's.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dave & Buster's | 25.61× | Food & Beverages |
| Hamburger Mary's | 91.37× | Food & Beverages |
| Israel | 6.85× | Travel & Leisure |
| Armageddon (1998 film) | 20× | Movies & TV |
| Kia Sportage | 15× | Cars & Mobility |
| Edward Norton | 14.15× | Movies & TV |
| The Price Is Right | 18.16× | Movies & TV |
| AMC Theatres | 8.04× | Movies & TV |
| Wheel of Fortune (U.S. game show) | 5.24× | Movies & TV |
| Xerox | 22.16× | Technology & Electronics |
| Livemusic | 2.76× | Music & Radio |
| Helen Hunt | 8.64× | Movies & TV |
| Reggaeton | 2.64× | Music & Radio |
| New York Lottery | 5.56× | Games |
| Winona Ryder | 4.43× | Movies & TV |
| House music | 2.79× | Music & Radio |
| High school | 2.4× | Business & Career |
| Palestine | 7.38× | Travel & Leisure |
| Tropic Thunder | 7.87× | Movies & TV |
| Eyebrow | 2.84× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 10.88 |
| Family Orientation | CONSERVATISM | 1.38 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Convenience Orientation | PREMIUM | 1.24 |
| Price Sensitivity | PREMIUM | 1.11 |
| Mindfulness | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 79.2% |
| India | 7.5% |
| Germany | 4.0% |
See S.T.S. audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for S.T.S.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.