Rascasse Audience Intelligence

Austrian cuisine Audience in United States

A data profile of the people who buy, follow and care about Austrian cuisine in United States — modelled from more than twelve digital signal sources. Austrian cuisine has an estimated audience of 300,116 people in United States.

#82among Cuisine in United States#13482among Topic in United States#2493in Food & Beverages

The average Austrian cuisine fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Young & Hungry, Air fryer, Wiener Schnitzel, with strongest over-indexing on Young & Hungry (34.66× the country average).

Demographically, the Austrian cuisine audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Austrian cuisine fan in United States is more female, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for Young & Hungry.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austrian cuisine profile in United States.

Audience size
300K
in United States
Gender
80.1%♀
19.9% male
Age
42.1
average years
Country rank
#48390
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Austrian cuisine fans

80.1% are female, 19.9% are male, average age 42.1.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for Austrian cuisine audience in United States
MetricValue
Female80.1%
Male19.9%
Average age42.1
Estimated audience size300,116
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Austrian cuisine audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3924%
40-4924%
50+24%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Austrian cuisine audience comes from United States.

Worldwide audience distribution share by country for Austrian cuisine
CountryShare
Austria20.9%
United States19.3%
Germany13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austrian cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Austrian cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.44×
02New York~20K1.26×
03Massachusetts~7K1.24×
04Colorado~6K1.17×
05California~40K1.16×
06Virginia~8K1.15×
07Vermont<1K1.14×
08Pennsylvania~10K1.12×
09Oregon~4K1.11×
10Connecticut~3K1.11×
11Washington~7K1.10×
12Utah~3K1.09×
13Kansas~3K1.07×
14New Jersey~8K1.06×
15Missouri~5K1.06×
16Minnesota~5K1.06×
17New Hampshire~1K1.06×
18Montana<1K1.06×
19Illinois~10K1.04×
20Wisconsin~5K1.04×
21Texas~30K1.03×
22Nebraska~2K1.03×
23North Dakota<1K1.03×
24Hawaii~1K1.02×
25South Carolina~5K1.01×
26Alaska<1K1.01×
27Maine~1K1.00×
28Idaho~1K0.99×
29South Dakota<1K0.97×
30Oklahoma~3K0.96×
31North Carolina~9K0.95×
32Maryland~5K0.95×
33Nevada~3K0.95×
34Rhode Island<1K0.95×
35Indiana~5K0.93×
36West Virginia~1K0.93×
37Iowa~2K0.92×
38Delaware<1K0.92×
39Georgia~8K0.91×
40Michigan~7K0.91×
41Mississippi~2K0.91×
42Kentucky~3K0.90×
43New Mexico~1K0.90×
44Arkansas~2K0.88×
45Florida~20K0.86×
46Tennessee~5K0.86×
47Arizona~5K0.85×
48Ohio~8K0.83×
49Alabama~3K0.82×
50Louisiana~3K0.82×
Fig. 06

Affinity by region

Affinity by region — Austrian cuisine, United States
0.82×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austrian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austrian cuisine audience
#·InterestCategoryAffinity×
01Kitchen StoriesFood & Beverages49.34×
02Wiener SchnitzelFood & Beverages44.59×
03Young & HungryMovies & TV34.66×
04Polish cuisineFood & Beverages18.40×
05Air fryerFood & Beverages15.15×
06Hot dogFood & Beverages6.64×
07ARCOCars & Mobility5.68×
08Hobby LobbyHome & Garden2.62×
09GodPolitics & Society2.28×
10Texas RoadhouseFood & Beverages2.24×
11AldiShopping2.23×
12PinterestInternet & Social Media2.18×
13MSNNews2.14×
14StarbucksFood & Beverages2.05×
15PleasurePolitics & Society1.89×
16Mitch McConnellPolitics & Society1.88×
17GiftShopping1.73×
18DogsPets & Animals1.65×
19XInternet & Social Media1.57×
20Donald TrumpPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austrian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austrian cuisine audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.85×
CreativityOPEN1.75×
IndulgenceJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austrian cuisine audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.99×
Early Adopter MentalityPOWER1.01×
MindfulnessBALANCE1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Austrian cuisine have in United States?

Austrian cuisine has an estimated audience of 300,116 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Austrian cuisine fans?

80.1% of Austrian cuisine fans are female, 19.9% are male, with an average age of 42.1 years.

03

Which brands do Austrian cuisine fans like most?

Austrian cuisine fans show strongest brand affinity for Young & Hungry (34.66×), Air fryer (15.15×), and Wiener Schnitzel (44.59×) over the country average.

04

Where do Austrian cuisine fans live in United States?

Austrian cuisine fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Austrian cuisine fans also like?

Beyond Austrian cuisine itself, the audience over-indexes on Air fryer (15.15×), Wiener Schnitzel (44.59×), Polish cuisine (18.4×), and Hobby Lobby (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Austrian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Austrian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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