Austrian cuisine Audience in United States
Austrian cuisine has an estimated audience of 300,116 people in United States. 80.1% are female, 19.9% are male, average age 42.1. Top regions: California, Texas, New York. Top brand affinities: Young & Hungry, Air fryer, Wiener Schnitzel, Polish cuisine, Hobby Lobby.
The average Austrian cuisine fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Young & Hungry, Air fryer, Wiener Schnitzel, with strongest over-indexing on Young & Hungry (34.66× the country average). Demographically, the Austrian cuisine audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Austrian cuisine fans
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 42.1 |
| Estimated audience size | 300,116 |
Audience persona
The typical Austrian cuisine fan in United States is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Young & Hungry.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 43,122 | 1.31× |
| Texas | 25,421 | 0.99× |
| New York | 24,025 | 1.43× |
| Florida | 18,162 | 0.89× |
| Pennsylvania | 10,808 | 1.07× |
| Illinois | 10,781 | 1.08× |
| Virginia | 9,217 | 1.26× |
| New Jersey | 8,956 | 1.17× |
| North Carolina | 8,275 | 0.92× |
| Massachusetts | 8,220 | 1.39× |
| Georgia | 8,165 | 0.88× |
| Ohio | 7,391 | 0.8× |
| Washington | 7,298 | 1.21× |
| Michigan | 6,893 | 0.88× |
| Colorado | 6,119 | 1.29× |
| Maryland | 5,317 | 1.03× |
| Arizona | 5,185 | 0.85× |
| Tennessee | 5,074 | 0.84× |
| Missouri | 4,887 | 1.01× |
| Minnesota | 4,810 | 1.12× |
| South Carolina | 4,425 | 0.98× |
| Indiana | 4,404 | 0.8× |
| Oregon | 4,157 | 1.21× |
| Wisconsin | 3,870 | 0.86× |
| Connecticut | 3,760 | 1.25× |
| Utah | 2,962 | 1.1× |
| Nevada | 2,860 | 0.99× |
| Kentucky | 2,828 | 0.75× |
| Alabama | 2,738 | 0.65× |
| Oklahoma | 2,665 | 0.8× |
| Louisiana | 2,353 | 0.61× |
| Kansas | 2,247 | 0.95× |
| Washington, District of Columbia | 1,890 | 2.1× |
| Iowa | 1,872 | 0.76× |
| Mississippi | 1,804 | 0.73× |
| Arkansas | 1,710 | 0.69× |
| Hawaii | 1,401 | 1.09× |
| New Hampshire | 1,391 | 1.18× |
| Idaho | 1,330 | 0.88× |
| Nebraska | 1,282 | 0.85× |
| New Mexico | 1,195 | 0.79× |
| Maine | 987 | 0.92× |
| West Virginia | 943 | 0.67× |
| Montana | 907 | 1.09× |
| Vermont | 855 | 1.62× |
| Rhode Island | 751 | 0.79× |
| North Dakota | 664 | 1.08× |
| Alaska | 644 | 1× |
| South Dakota | 554 | 0.8× |
| Wyoming | 482 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Young & Hungry | 34.66× | Movies & TV |
| Air fryer | 15.15× | Food & Beverages |
| Wiener Schnitzel | 44.59× | Food & Beverages |
| Polish cuisine | 18.4× | Food & Beverages |
| Hobby Lobby | 2.62× | Home & Garden |
| 2.18× | Internet & Social Media | |
| Hot dog | 6.64× | Food & Beverages |
| Kitchen Stories | 49.34× | Food & Beverages |
| God | 2.28× | Politics & Society |
| Aldi | 2.23× | Shopping |
| Texas Roadhouse | 2.24× | Food & Beverages |
| ARCO | 5.68× | Cars & Mobility |
| MSN | 2.14× | News |
| X | 1.57× | Internet & Social Media |
| Gift | 1.73× | Shopping |
| Dogs | 1.65× | Pets & Animals |
| Pleasure | 1.89× | Politics & Society |
| Fox News Channel | 1.55× | Movies & TV |
| Starbucks | 2.05× | Food & Beverages |
| Crafts | 1.7× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.21 |
| Risk Appetite | THRILL | 1.9 |
| Spirituality | BALANCE | 1.79 |
| Tradition | CONSERVATISM | 1.68 |
| Urban Lifestyle | OPEN | 1.67 |
| Community Orientation | OPEN | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 20.9% |
| United States | 19.4% |
| Germany | 13.5% |
See Austrian cuisine audiences in other countries
More Cuisine audiences in United States
- Italian cuisine (41,718,747)
- Mexican cuisine (35,749,378)
- Cuisine of the United States (21,141,599)
- Vegetarian cuisine (20,968,856)
- Chinese cuisine (19,328,542)
Frequently asked questions
How many fans does Austrian cuisine have in United States?
Austrian cuisine has an estimated audience of 300,116 people in United States, concentrated in California and Texas.
What is the gender split and age of Austrian cuisine fans?
80.1% of Austrian cuisine fans are female, 19.9% are male, with an average age of 42.1 years.
Which brands do Austrian cuisine fans like most?
Austrian cuisine fans show strongest brand affinity for Young & Hungry (34.66×), Air fryer (15.15×), and Wiener Schnitzel (44.59×) over the country average.
Where do Austrian cuisine fans live in United States?
Austrian cuisine fans in United States are most concentrated in California (reach 43,122), Texas (reach 25,421), and New York (reach 24,025). These three regions account for the largest share of the active audience.
What other brands do Austrian cuisine fans also like?
Beyond Austrian cuisine itself, the audience over-indexes on Air fryer (15.15×), Wiener Schnitzel (44.59×), Polish cuisine (18.4×), and Hobby Lobby (2.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Austrian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.