Rascasse Audience Intelligence

Air fryer Audience in United States

A data profile of the people who buy, follow and care about Air fryer in United States — modelled from more than twelve digital signal sources. Air fryer has an estimated audience of 2,644,267 people in United States.

#5468among Topic in United States#699in Food & Beverages

The average Air fryer fan in United States is 47.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Grocery Outlet, Oven, Cold Storage (supermarket), with strongest over-indexing on Grocery Outlet (10.03× the country average).

Demographically, the Air fryer audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Creativity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Air fryer fan in United States is more female, around 47.2 years old, with strong Creativity tendencies and a notable affinity for Grocery Outlet.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Air fryer profile in United States.

Audience size
2.6M
in United States
Gender
71.1%♀
28.9% male
Age
47.2
average years
Country rank
#11416
Topic in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Air fryer fans

71.1% are female, 28.9% are male, average age 47.2.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Air fryer audience in United States
MetricValue
Female71.1%
Male28.9%
Average age47.2
Estimated audience size2,644,267
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Air fryer audience in United States
Age bracketShare%
16-195%
20-2912%
30-3918%
40-4927%
50+38%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Air fryer audience comes from United States.

Worldwide audience distribution share by country for Air fryer
CountryShare
United States18.1%
Argentina10.9%
Taiwan9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Air fryer audience in United States is strongest.

Fig. 05

Top regions by affinity

Air fryer fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K1.23×
02Alabama~40K1.22×
03Mississippi~30K1.21×
04Texas~300K1.12×
05Arkansas~20K1.12×
06Georgia~90K1.11×
07Kentucky~40K1.11×
08Florida~200K1.10×
09North Carolina~90K1.10×
10Massachusetts~60K1.10×
11Illinois~100K1.09×
12Indiana~50K1.09×
13South Carolina~40K1.09×
14Tennessee~60K1.08×
15Kansas~20K1.08×
16Michigan~70K1.07×
17Ohio~90K1.06×
18Missouri~50K1.06×
19Oklahoma~30K1.06×
20Connecticut~30K1.06×
21Virginia~70K1.05×
22Iowa~20K1.05×
23West Virginia~10K1.05×
24Pennsylvania~90K1.04×
25Maryland~50K1.04×
26New Jersey~70K1.03×
27Wisconsin~40K1.03×
28Nebraska~10K1.03×
29New York~200K1.02×
30California~300K0.99×
31Maine~9K0.99×
32Minnesota~40K0.97×
33Oregon~30K0.96×
34New Hampshire~10K0.95×
35North Dakota~5K0.95×
36South Dakota~6K0.94×
37Arizona~50K0.93×
38Washington~50K0.93×
39Rhode Island~8K0.93×
40Delaware~7K0.92×
41Colorado~40K0.88×
42Nevada~20K0.88×
43Idaho~10K0.88×
44Montana~6K0.88×
45New Mexico~10K0.87×
46Vermont~4K0.82×
47Utah~20K0.81×
48Washington, District of Columbia~6K0.81×
49Alaska~4K0.78×
50Hawaii~9K0.75×
Fig. 06

Affinity by region

Affinity by region — Air fryer, United States
0.75×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Air fryer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Air fryer audience
#·InterestCategoryAffinity×
01Cold Storage (supermarket)Shopping27.50×
02Deep fryerFood & Beverages14.56×
03Grocery OutletFood & Beverages10.03×
04FryingHome & Garden7.50×
05Privacy lawInternet & Social Media6.78×
06OvenHome & Garden4.13×
07Google NewsNews3.88×
08CookbookFood & Beverages3.32×
09KrogerFood & Beverages2.97×
10Dish (food)Food & Beverages2.84×
11Home AppliancesHome & Garden2.72×
12WalgreensShopping2.68×
13AldiShopping2.53×
14GrillingFood & Beverages2.42×
15Texas RoadhouseFood & Beverages2.39×
16KitchenHome & Garden2.23×
17Sam's ClubShopping2.14×
18Breaking newsMovies & TV2.01×
19CelebrityMovies & TV1.77×
20Social networkInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Air fryer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Air fryer audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.56×
Convenience OrientationPREMIUM1.55×
Community OrientationOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Air fryer audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Risk AppetiteTHRILL0.81×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Air fryer have in United States?

Air fryer has an estimated audience of 2,644,267 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Air fryer fans?

71.1% of Air fryer fans are female, 28.9% are male, with an average age of 47.2 years.

03

Which brands do Air fryer fans like most?

Air fryer fans show strongest brand affinity for Grocery Outlet (10.03×), Oven (4.13×), and Cold Storage (supermarket) (27.5×) over the country average.

04

Where do Air fryer fans live in United States?

Air fryer fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Air fryer fans also like?

Beyond Air fryer itself, the audience over-indexes on Oven (4.13×), Cold Storage (supermarket) (27.5×), Walgreens (2.68×), and Frying (7.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Air fryer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Air fryer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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