Air fryer Audience in United States

Air fryer logo

Air fryer has an estimated audience of 2,644,267 people in United States. 71.1% are female, 28.9% are male, average age 47.2. Top regions: California, Texas, Florida. Top brand affinities: Grocery Outlet, Oven, Walgreens, Frying, Home Appliances.

The average Air fryer fan in United States is 47.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grocery Outlet, Oven, Walgreens, with strongest over-indexing on Grocery Outlet (10.03× the country average). Demographically, the Air fryer audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Air fryer fans

Demographic split for Air fryer audience in United States
MetricValue
Female71.1%
Male28.9%
Average age47.2
Estimated audience size2,644,267

Audience persona

The typical Air fryer fan in United States is more female, around 47.2 years old, with strong Risk Appetite tendencies and a notable affinity for Grocery Outlet.

Top regions in United States

Top regions ranked by reach for Air fryer in United States
RegionReachAffinity
California299,0561.03×
Texas273,4681.2×
Florida213,0741.19×
New York165,8401.12×
Illinois102,1311.16×
Pennsylvania93,5541.05×
Georgia93,4141.15×
North Carolina88,6911.11×
Ohio87,0371.07×
Michigan78,2481.13×
New Jersey74,0321.1×
Virginia69,8671.08×
Massachusetts60,4321.16×
Tennessee57,2461.08×
Indiana55,3771.15×
Arizona52,3760.97×
Washington48,9960.92×
Maryland48,8661.07×
Missouri46,3631.09×
Alabama45,9941.25×
South Carolina43,6631.1×
Louisiana42,4731.25×
Wisconsin41,4311.04×
Minnesota37,0170.98×
Kentucky35,7971.08×
Colorado35,6640.86×
Oklahoma31,5981.08×
Connecticut29,1971.1×
Oregon28,6250.94×
Mississippi25,9201.19×
Arkansas24,2331.11×
Iowa23,0371.06×
Nevada22,7660.89×
Kansas22,4031.08×
Utah17,6790.75×
Nebraska13,1971×
West Virginia12,1000.98×
Idaho11,0700.83×
New Mexico11,0150.83×
New Hampshire9,6000.92×
Maine8,9970.95×
Hawaii7,8570.69×
Rhode Island7,6210.91×
Washington, District of Columbia6,6860.84×
Delaware6,3460.87×
Montana5,7310.78×
South Dakota5,3290.87×
North Dakota4,6830.86×
Vermont3,5330.76×
Alaska3,4770.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air fryer audience
BrandAffinityCategory
Grocery Outlet10.03×Food & Beverages
Oven4.13×Home & Garden
Walgreens2.68×Shopping
Frying7.5×Home & Garden
Home Appliances2.72×Home & Garden
Google News3.88×News
Deep fryer14.56×Food & Beverages
Kitchen2.23×Home & Garden
Kroger2.97×Food & Beverages
Aldi2.53×Shopping
Lowe's2.2×Shopping
Texas Roadhouse2.39×Food & Beverages
Privacy law6.78×Internet & Social Media
Cold Storage (supermarket)27.5×Shopping
Cookbook3.32×Food & Beverages
Grilling2.42×Food & Beverages
Dish (food)2.84×Food & Beverages
Celebrity1.77×Movies & TV
Social network1.63×Internet & Social Media
Breaking news2.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air fryer audience
TraitClusterScore
Risk AppetiteTHRILL2.09
Family OrientationCONSERVATISM1.62
Price SensitivityPREMIUM1.56
IndulgenceJOY1.54
Luxury OrientationPREMIUM1.46
Convenience OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Air fryer
CountryShare
United States20.6%
Taiwan11.2%
Argentina4.4%

See Air fryer audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Air fryer have in United States?

Air fryer has an estimated audience of 2,644,267 people in United States, concentrated in California and Texas.

What is the gender split and age of Air fryer fans?

71.1% of Air fryer fans are female, 28.9% are male, with an average age of 47.2 years.

Which brands do Air fryer fans like most?

Air fryer fans show strongest brand affinity for Grocery Outlet (10.03×), Oven (4.13×), and Walgreens (2.68×) over the country average.

Where do Air fryer fans live in United States?

Air fryer fans in United States are most concentrated in California (reach 299,056), Texas (reach 273,468), and Florida (reach 213,074). These three regions account for the largest share of the active audience.

What other brands do Air fryer fans also like?

Beyond Air fryer itself, the audience over-indexes on Oven (4.13×), Walgreens (2.68×), Frying (7.5×), and Home Appliances (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air fryer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.