Frying Audience in United States
Frying has an estimated audience of 7,880,610 people in United States. 63.0% are female, 37.0% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Indeed.com, Enterprise Rent-A-Car, Circle K.
The average Frying fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.95× the country average). Demographically, the Frying audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Frying fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 41.0 |
| Estimated audience size | 7,880,610 |
Audience persona
The typical Frying fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 898,055 | 1.04× |
| Texas | 708,370 | 1.05× |
| New York | 627,489 | 1.42× |
| Florida | 570,612 | 1.07× |
| Georgia | 315,578 | 1.3× |
| North Carolina | 271,370 | 1.14× |
| Illinois | 268,884 | 1.02× |
| Pennsylvania | 265,145 | 1× |
| New Jersey | 229,664 | 1.15× |
| Ohio | 228,020 | 0.94× |
| Virginia | 204,761 | 1.07× |
| Arizona | 198,773 | 1.24× |
| Michigan | 178,748 | 0.87× |
| Tennessee | 162,289 | 1.03× |
| Washington | 154,805 | 0.98× |
| Massachusetts | 153,960 | 0.99× |
| Maryland | 147,093 | 1.09× |
| Indiana | 138,542 | 0.96× |
| Louisiana | 125,133 | 1.23× |
| Missouri | 123,128 | 0.97× |
| South Carolina | 122,223 | 1.03× |
| Alabama | 116,479 | 1.06× |
| Minnesota | 102,513 | 0.91× |
| Colorado | 95,589 | 0.77× |
| Kentucky | 94,012 | 0.95× |
| Wisconsin | 88,591 | 0.75× |
| Nevada | 82,204 | 1.08× |
| Oklahoma | 81,770 | 0.93× |
| Connecticut | 79,268 | 1× |
| Mississippi | 77,845 | 1.2× |
| Oregon | 76,566 | 0.85× |
| Arkansas | 67,984 | 1.05× |
| North Dakota | 58,585 | 3.62× |
| Kansas | 57,347 | 0.92× |
| Utah | 48,174 | 0.68× |
| Iowa | 47,756 | 0.74× |
| Hawaii | 36,193 | 1.07× |
| New Mexico | 32,056 | 0.81× |
| West Virginia | 30,136 | 0.82× |
| Nebraska | 29,880 | 0.76× |
| Idaho | 26,487 | 0.67× |
| New Hampshire | 24,531 | 0.79× |
| Washington, District of Columbia | 23,349 | 0.99× |
| Maine | 22,519 | 0.8× |
| Rhode Island | 22,244 | 0.89× |
| Delaware | 18,885 | 0.87× |
| Montana | 14,213 | 0.65× |
| South Dakota | 13,094 | 0.72× |
| Alaska | 13,044 | 0.77× |
| Vermont | 9,944 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 4.95× | Internet & Social Media |
| Capital One | 4.73× | Business & Career |
| Indeed.com | 4.28× | Business & Career |
| Enterprise Rent-A-Car | 4.93× | Cars & Mobility |
| Circle K | 5.65× | Shopping |
| Google News | 4.26× | News |
| Beetlejuice | 3.38× | Movies & TV |
| AccuWeather | 4.43× | Home & Garden |
| CarGurus | 3.9× | Cars & Mobility |
| Khan Academy | 5.5× | Business & Career |
| DeviantArt | 4.28× | Internet & Social Media |
| Diane Keaton | 3.66× | Movies & TV |
| Kendra Scott | 6.17× | Fashion & Accessoires |
| ICloud | 5.07× | Technology & Electronics |
| Apple Store | 4.29× | Shopping |
| Billy Bob Thornton | 4.68× | Movies & TV |
| Bruce Willis | 3.88× | Movies & TV |
| Texas Roadhouse | 2.13× | Food & Beverages |
| Take-out | 2.57× | Food & Beverages |
| Blake Lively | 4.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.94 |
| Price Sensitivity | PREMIUM | 1.36 |
| Convenience Orientation | PREMIUM | 1.33 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Urban Lifestyle | OPEN | 1.29 |
| Family Orientation | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Taiwan | 9.8% |
| Japan | 9.2% |
See Frying audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Frying have in United States?
Frying has an estimated audience of 7,880,610 people in United States, concentrated in California and Texas.
What is the gender split and age of Frying fans?
63.0% of Frying fans are female, 37.0% are male, with an average age of 41.0 years.
Which brands do Frying fans like most?
Frying fans show strongest brand affinity for Google Maps (4.95×), Capital One (4.73×), and Indeed.com (4.28×) over the country average.
Where do Frying fans live in United States?
Frying fans in United States are most concentrated in California (reach 898,055), Texas (reach 708,370), and New York (reach 627,489). These three regions account for the largest share of the active audience.
What other brands do Frying fans also like?
Beyond Frying itself, the audience over-indexes on Capital One (4.73×), Indeed.com (4.28×), Enterprise Rent-A-Car (4.93×), and Circle K (5.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Frying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.