Frying Audience in United States

Frying logo

Frying has an estimated audience of 7,880,610 people in United States. 63.0% are female, 37.0% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Goop, Historic site, Cam Ward, Vocal harmony, Grinch.

The average Frying fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Historic site, Cam Ward, with strongest over-indexing on Goop (4.73× the country average). Demographically, the Frying audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Frying fans

Demographic split for Frying audience in United States
MetricValue
Female63.0%
Male37.0%
Average age41.0
Estimated audience size7,880,610

Audience persona

The typical Frying fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Frying in United States
RegionReachAffinity
California898,0551.04×
Texas708,3701.05×
New York627,4891.42×
Florida570,6121.07×
Georgia315,5781.3×
North Carolina271,3701.14×
Illinois268,8841.02×
Pennsylvania265,1451×
New Jersey229,6641.15×
Ohio228,0200.94×
Virginia204,7611.07×
Arizona198,7731.24×
Michigan178,7480.87×
Tennessee162,2891.03×
Washington154,8050.98×
Massachusetts153,9600.99×
Maryland147,0931.09×
Indiana138,5420.96×
Louisiana125,1331.23×
Missouri123,1280.97×
South Carolina122,2231.03×
Alabama116,4791.06×
Minnesota102,5130.91×
Colorado95,5890.77×
Kentucky94,0120.95×
Wisconsin88,5910.75×
Nevada82,2041.08×
Oklahoma81,7700.93×
Connecticut79,2681×
Mississippi77,8451.2×
Oregon76,5660.85×
Arkansas67,9841.05×
North Dakota58,5853.62×
Kansas57,3470.92×
Utah48,1740.68×
Iowa47,7560.74×
Hawaii36,1931.07×
New Mexico32,0560.81×
West Virginia30,1360.82×
Nebraska29,8800.76×
Idaho26,4870.67×
New Hampshire24,5310.79×
Washington, District of Columbia23,3490.99×
Maine22,5190.8×
Rhode Island22,2440.89×
Delaware18,8850.87×
Montana14,2130.65×
South Dakota13,0940.72×
Alaska13,0440.77×
Vermont9,9440.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frying audience
BrandAffinityCategory
Goop4.73×Internet & Social Media
Historic site3.4×Arts & Culture
Cam Ward2.81×Sports
Vocal harmony3.31×Music & Radio
Grinch2.93×Movies & TV
Governor of Michigan5.23×Politics & Society
Hibachi5.32×Food & Beverages
Unique Gifts1.53×Shopping
Mathcore5.13×Music & Radio
Fairy godmother4.73×Literature
Hipster5.86×Politics & Society
Kendra Scott1.7×Fashion & Accessoires
Wok3.69×Food & Beverages
headspace4.99×Health
Home staging2.74×Home & Garden
JDSU1.57×Business & Career
Jesse Plemons1.74×Movies & TV
Google Home3.25×Technology & Electronics
Nebraska Cornhuskers football1.75×Sports
Grace Slick4.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frying audience
TraitClusterScore
IndulgenceJOY1.94
Price SensitivityPREMIUM1.36
Convenience OrientationPREMIUM1.33
Healthy LifestyleBALANCE1.31
Urban LifestyleOPEN1.29
Family OrientationCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Frying
CountryShare
United States17.2%
Taiwan9.8%
Japan9.2%

See Frying audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Frying have in United States?

Frying has an estimated audience of 7,880,610 people in United States, concentrated in California and Texas.

What is the gender split and age of Frying fans?

63.0% of Frying fans are female, 37.0% are male, with an average age of 41.0 years.

Which brands do Frying fans like most?

Frying fans show strongest brand affinity for Goop (4.73×), Historic site (3.4×), and Cam Ward (2.81×) over the country average.

Where do Frying fans live in United States?

Frying fans in United States are most concentrated in California (reach 898,055), Texas (reach 708,370), and New York (reach 627,489). These three regions account for the largest share of the active audience.

What other brands do Frying fans also like?

Beyond Frying itself, the audience over-indexes on Historic site (3.4×), Cam Ward (2.81×), Vocal harmony (3.31×), and Grinch (2.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.