Rascasse Audience Intelligence

Frying Audience in United States

A data profile of the people who buy, follow and care about Frying in United States — modelled from more than twelve digital signal sources. Frying has an estimated audience of 7,880,610 people in United States.

#2752among Topic in United States#322in Home & Garden

The average Frying fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pizza Hut, Microwave oven, Grilling, with strongest over-indexing on Pizza Hut (2.02× the country average).

Demographically, the Frying audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frying fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Pizza Hut.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frying profile in United States.

Audience size
7.9M
in United States
Gender
63.0%♀
37.0% male
Age
41.0
average years
Country rank
#4486
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frying fans

63.0% are female, 37.0% are male, average age 41.0.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Frying audience in United States
MetricValue
Female63.0%
Male37.0%
Average age41.0
Estimated audience size7,880,610
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Frying audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Frying audience comes from United States.

Worldwide audience distribution share by country for Frying
CountryShare
United States17.2%
Taiwan9.8%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frying audience in United States is strongest.

Fig. 05

Top regions by affinity

Frying fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~50K3.10×
02Louisiana~100K1.34×
03Mississippi~90K1.34×
04Georgia~300K1.30×
05New York~500K1.25×
06Alabama~100K1.15×
07Maryland~200K1.13×
08New Jersey~200K1.12×
09North Carolina~300K1.10×
10South Carolina~100K1.09×
11Nevada~80K1.09×
12Texas~700K1.07×
13Hawaii~40K1.07×
14Arizona~200K1.06×
15Arkansas~70K1.05×
16Delaware~20K1.03×
17Florida~500K1.02×
18Virginia~200K1.02×
19Missouri~100K1.01×
20Tennessee~200K1.00×
21California~900K0.99×
22Pennsylvania~300K0.99×
23Illinois~300K0.99×
24Kentucky~100K0.99×
25Indiana~100K0.97×
26Oklahoma~80K0.97×
27Connecticut~80K0.97×
28Kansas~60K0.95×
29Washington, District of Columbia~20K0.95×
30Massachusetts~100K0.93×
31Rhode Island~20K0.92×
32Alaska~20K0.92×
33Washington~100K0.91×
34Minnesota~100K0.90×
35Ohio~200K0.89×
36New Mexico~30K0.88×
37West Virginia~30K0.88×
38South Dakota~20K0.88×
39Vermont~10K0.88×
40Michigan~200K0.87×
41Nebraska~30K0.86×
42Maine~20K0.85×
43Iowa~50K0.83×
44New Hampshire~30K0.83×
45Oregon~70K0.82×
46Montana~20K0.82×
47Wisconsin~90K0.80×
48Colorado~100K0.78×
49Idaho~30K0.78×
50Utah~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Frying, United States
0.74×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frying audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frying audience
#·InterestCategoryAffinity×
01Air fryerFood & Beverages7.50×
02Kitchen knifeHome & Garden4.01×
03Potato chipFood & Beverages3.35×
04Microwave ovenHome & Garden3.06×
05SausageFood & Beverages2.94×
06DoughFood & Beverages2.24×
07Fast casual restaurantsFood & Beverages2.08×
08Pizza HutFood & Beverages2.02×
09KFCFood & Beverages1.90×
10GrillingFood & Beverages1.88×
11LunchFood & Beverages1.85×
12BreakfastFood & Beverages1.84×
13Real propertyHome & Garden1.79×
14Discount storesShopping1.71×
15SubwayFood & Beverages1.68×
16Panda ExpressFood & Beverages1.64×
17Snack foodFood & Beverages1.64×
18Take-outFood & Beverages1.62×
19DinnerFood & Beverages1.60×
20Organic foodFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frying audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frying audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.21×
Convenience OrientationPREMIUM1.43×
Price SensitivityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frying audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
MindfulnessBALANCE0.86×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frying have in United States?

Frying has an estimated audience of 7,880,610 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frying fans?

63.0% of Frying fans are female, 37.0% are male, with an average age of 41.0 years.

03

Which brands do Frying fans like most?

Frying fans show strongest brand affinity for Pizza Hut (2.02×), Microwave oven (3.06×), and Grilling (1.88×) over the country average.

04

Where do Frying fans live in United States?

Frying fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Frying fans also like?

Beyond Frying itself, the audience over-indexes on Microwave oven (3.06×), Grilling (1.88×), Kitchen knife (4.01×), and Breakfast (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Frying audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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