Rascasse Audience Intelligence

Frying Audience in Germany

A data profile of the people who buy, follow and care about Frying in Germany — modelled from more than twelve digital signal sources. Frying has an estimated audience of 379,129 people in Germany.

#5444among Topic in Germany#747in Home & Garden

The average Frying fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cutting board, Mikaela Shiffrin, Online food ordering, with strongest over-indexing on Cutting board (26.26× the country average).

Demographically, the Frying audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frying fan in Germany is more female, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Cutting board.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frying profile in Germany.

Audience size
379K
in Germany
Gender
61.1%♀
38.9% male
Age
40.1
average years
Country rank
#14632
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frying fans

61.1% are female, 38.9% are male, average age 40.1.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Frying audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age40.1
Estimated audience size379,129
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Frying audience in Germany
Age bracketShare%
16-1919%
20-2916%
30-3920%
40-4926%
50+20%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Frying audience comes from Germany.

Worldwide audience distribution share by country for Frying
CountryShare
United States17.2%
Taiwan9.8%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frying audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frying fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.28×
02Hessen~40K1.26×
03Baden-Württemberg~60K1.22×
04Thüringen~10K1.15×
05Bayern~70K1.07×
06Hamburg~9K1.01×
07Rheinland-Pfalz~20K0.97×
08Nordrhein-Westfalen~80K0.96×
09Schleswig-Holstein~10K0.96×
10Niedersachsen~40K0.95×
11Sachsen~20K0.95×
12Saarland~4K0.93×
13Bremen~3K0.93×
14Brandenburg~10K0.92×
15Mecklenburg-Vorpommern~6K0.89×
16Sachsen-Anhalt~8K0.85×
Fig. 06

Affinity by region

Affinity by region — Frying, Germany
0.85×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frying audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frying audience
#·InterestCategoryAffinity×
01Cutting boardHome & Garden26.26×
02Mikaela ShiffrinSports20.00×
03Papa John's PizzaFood & Beverages9.52×
04AnkerkrautFood & Beverages8.80×
05PancakeFood & Beverages8.19×
06Kitchen knifeHome & Garden7.95×
07BeekeeperFood & Beverages7.63×
08Frozen foodFood & Beverages7.52×
09Five GuysFood & Beverages7.50×
10Frying panHome & Garden7.41×
11Home DeliveryFood & Beverages6.59×
12Online food orderingFood & Beverages6.37×
13Non-alcoholic beverageFood & Beverages5.90×
14RefrigeratorHome & Garden3.23×
15KitchenwareHome & Garden2.65×
16GrillingFood & Beverages2.61×
17Fast foodFood & Beverages2.41×
18TagesschauMovies & TV2.14×
19TransfermarktSports1.90×
20Netto Marken-DiscountShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frying audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frying audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.69×
IndulgenceJOY1.99×
Quality AwarenessPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frying audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.87×
Sports ActivityPOWER0.92×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frying have in Germany?

Frying has an estimated audience of 379,129 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Frying fans?

61.1% of Frying fans are female, 38.9% are male, with an average age of 40.1 years.

03

Which brands do Frying fans like most?

Frying fans show strongest brand affinity for Cutting board (26.26×), Mikaela Shiffrin (20×), and Online food ordering (6.37×) over the country average.

04

Where do Frying fans live in Germany?

Frying fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Frying fans also like?

Beyond Frying itself, the audience over-indexes on Mikaela Shiffrin (20×), Online food ordering (6.37×), Tagesschau (2.14×), and Kitchen knife (7.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Frying audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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