Frying Audience in Germany
Frying has an estimated audience of 379,129 people in Germany. 61.1% are female, 38.9% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cutting board, Mikaela Shiffrin, Western Union, Real property, Tagesschau.
The average Frying fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cutting board, Mikaela Shiffrin, Western Union, with strongest over-indexing on Cutting board (40.35× the country average). Demographically, the Frying audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Frying fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 40.1 |
| Estimated audience size | 379,129 |
Audience persona
The typical Frying fan in Germany is more female, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Cutting board.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,196 | 1× |
| Bayern | 68,429 | 1.12× |
| Baden-Württemberg | 63,016 | 1.22× |
| Hessen | 38,395 | 1.33× |
| Niedersachsen | 35,989 | 0.98× |
| Berlin | 23,839 | 1.41× |
| Sachsen | 18,285 | 0.98× |
| Rheinland-Pfalz | 17,872 | 0.94× |
| Schleswig-Holstein | 12,783 | 0.94× |
| Thüringen | 11,061 | 1.14× |
| Brandenburg | 10,591 | 0.9× |
| Hamburg | 8,818 | 1.03× |
| Sachsen-Anhalt | 7,048 | 0.72× |
| Mecklenburg-Vorpommern | 5,176 | 0.72× |
| Saarland | 3,530 | 0.76× |
| Bremen | 2,642 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cutting board | 40.35× | Home & Garden |
| Mikaela Shiffrin | 20× | Sports |
| Western Union | 8.69× | Business & Career |
| Real property | 6.4× | Home & Garden |
| Tagesschau | 2.54× | Movies & TV |
| Five Guys | 10.07× | Food & Beverages |
| Fast food | 3.35× | Food & Beverages |
| Indomie | 43.6× | Food & Beverages |
| Pets | 1.81× | Pets & Animals |
| Frying pan | 7.3× | Home & Garden |
| Home Delivery | 8.27× | Food & Beverages |
| Gourmet Foods | 5.13× | Food & Beverages |
| Transfermarkt | 2.55× | Sports |
| Local food | 2.95× | Food & Beverages |
| Online food ordering | 5.11× | Food & Beverages |
| Pancake | 7.79× | Food & Beverages |
| Ramen | 12.21× | Food & Beverages |
| Grilling | 2.87× | Food & Beverages |
| Kitchen knife | 6.1× | Home & Garden |
| ICloud | 4.02× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.69 |
| Indulgence | JOY | 2.42 |
| Healthy Lifestyle | BALANCE | 1.93 |
| Pet Ownership | JOY | 1.59 |
| Quality Awareness | PREMIUM | 1.59 |
| LGBTQ+ Identity | OPEN | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Taiwan | 9.8% |
| Japan | 9.2% |
See Frying audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Frying have in Germany?
Frying has an estimated audience of 379,129 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frying fans?
61.1% of Frying fans are female, 38.9% are male, with an average age of 40.1 years.
Which brands do Frying fans like most?
Frying fans show strongest brand affinity for Cutting board (40.35×), Mikaela Shiffrin (20×), and Western Union (8.69×) over the country average.
Where do Frying fans live in Germany?
Frying fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,196), Bayern (reach 68,429), and Baden-Württemberg (reach 63,016). These three regions account for the largest share of the active audience.
What other brands do Frying fans also like?
Beyond Frying itself, the audience over-indexes on Mikaela Shiffrin (20×), Western Union (8.69×), Real property (6.4×), and Tagesschau (2.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.