Rascasse Audience Intelligence

Cold Storage (supermarket) Target Market in United States

A data profile of the people who buy, follow and care about Cold Storage (supermarket) in United States — modelled from more than twelve digital signal sources. Cold Storage (supermarket) has an estimated audience of 622,411 people in United States.

#57among Supermarket in United States#3311among Brand in United States#462in Shopping

The average Cold Storage (supermarket) fan in United States is 37.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Meijer, Public Storage, Air fryer, with strongest over-indexing on Meijer (13.41× the country average).

Demographically, the Cold Storage (supermarket) audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cold Storage (supermarket) fan in United States is balanced, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Meijer.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cold Storage (supermarket) profile in United States.

Audience size
622K
in United States
Gender
49.6%♀
50.4% male
Age
37.9
average years
Country rank
#32095
Brand in United States
Fig. 01

Search interest · 12-month trend

+788%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cold Storage (supermarket)

49.6% are female, 50.4% are male, average age 37.9.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Cold Storage (supermarket) audience in United States
MetricValue
Female49.6%
Male50.4%
Average age37.9
Estimated audience size622,411
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Cold Storage (supermarket) audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3922%
40-4920%
50+17%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Cold Storage (supermarket) audience comes from United States.

Worldwide audience distribution share by country for Cold Storage (supermarket)
CountryShare
United States29.5%
Malaysia11.2%
India10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cold Storage (supermarket) audience in United States is strongest.

Fig. 05

Top regions by affinity

Cold Storage (supermarket) customers by region in United States
#RegionReachAffinity×
01Nebraska~3K1.40×
02Iowa~5K1.35×
03Missouri~9K1.27×
04Washington~10K1.25×
05Kansas~4K1.20×
06Alaska~1K1.20×
07Oregon~6K1.19×
08Utah~5K1.19×
09Illinois~20K1.17×
10Indiana~10K1.16×
11Wisconsin~8K1.14×
12California~60K1.13×
13Kentucky~6K1.12×
14Oklahoma~6K1.11×
15Idaho~3K1.11×
16Texas~40K1.09×
17Arkansas~4K1.09×
18Ohio~20K1.08×
19Michigan~10K1.06×
20Colorado~7K1.04×
21Arizona~10K1.03×
22West Virginia~2K1.03×
23Pennsylvania~20K1.02×
24Wyoming<1K1.02×
25North Carolina~10K1.01×
26Minnesota~7K1.01×
27North Dakota<1K1.00×
28Georgia~10K0.99×
29Florida~30K0.98×
30Montana~1K0.98×
31South Dakota~1K0.98×
32Tennessee~9K0.97×
33New Hampshire~2K0.97×
34Nevada~4K0.96×
35Virginia~10K0.94×
36Massachusetts~8K0.94×
37New Jersey~10K0.93×
38Maine~2K0.92×
39New Mexico~2K0.91×
40Delaware~1K0.91×
41Rhode Island~1K0.89×
42Mississippi~3K0.87×
43New York~20K0.86×
44Alabama~5K0.86×
45Connecticut~4K0.83×
46Washington, District of Columbia~1K0.83×
47South Carolina~6K0.82×
48Maryland~6K0.80×
49Louisiana~5K0.79×
50Hawaii~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Cold Storage (supermarket), United States
0.75×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cold Storage (supermarket) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cold Storage (supermarket) audience
#·InterestCategoryAffinity×
01Suria KLCCShopping138.36×
02Air fryerFood & Beverages27.50×
03Erin AndrewsSports20.00×
04R+L CarriersBusiness & Career20.00×
05Public StorageBusiness & Career16.73×
06XPO LogisticsBusiness & Career16.65×
07Antenna TVMovies & TV16.11×
08Nick OffermanMovies & TV15.18×
09MeijerShopping13.41×
10Melanie LynskeyMovies & TV12.60×
11Alison BrieMovies & TV11.19×
12WEBstaurantStoreBusiness & Career9.51×
13Extra Space StorageHome & Garden6.75×
14Love's Travel Stops & Country StoresShopping6.48×
15Diaper bagKids & Family4.24×
16FedExBusiness & Career3.81×
17Circle KShopping3.49×
18NASDAQBusiness & Career3.38×
19United States Postal ServiceBusiness & Career2.31×
20Mortgage loansBusiness & Career2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cold Storage (supermarket) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cold Storage (supermarket) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.75×
Quality AwarenessPREMIUM1.70×
IndulgenceJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cold Storage (supermarket) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Luxury OrientationPREMIUM0.84×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cold Storage (supermarket)'s target market in United States?

Cold Storage (supermarket)'s target market in United States covers an estimated 622,411 people, concentrated in California and Texas.

02

What is the gender split and age of Cold Storage (supermarket) customers?

49.6% of the Cold Storage (supermarket) audience are female, 50.4% are male, with an average age of 37.9 years.

03

Which brands do Cold Storage (supermarket) fans like most?

Cold Storage (supermarket) fans show strongest brand affinity for Meijer (13.41×), Public Storage (16.73×), and Air fryer (27.5×) over the country average.

04

Where do Cold Storage (supermarket) fans live in United States?

Cold Storage (supermarket) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cold Storage (supermarket) fans also like?

Beyond Cold Storage (supermarket) itself, the audience over-indexes on Public Storage (16.73×), Air fryer (27.5×), Suria KLCC (138.36×), and Alison Brie (11.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Cold Storage (supermarket) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cold Storage (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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