Cold Storage (supermarket) Audience in United States

Cold Storage (supermarket) logo

Cold Storage (supermarket) has an estimated audience of 455,302 people in United States. 49.6% are female, 50.4% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Khaadi, Nebraska Cornhuskers football, The Haunted, Staycation, Jesse Plemons.

The average Cold Storage (supermarket) fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Khaadi, Nebraska Cornhuskers football, The Haunted, with strongest over-indexing on Khaadi (8.77× the country average). Demographically, the Cold Storage (supermarket) audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Cold Storage (supermarket) fans

Demographic split for Cold Storage (supermarket) audience in United States
MetricValue
Female49.6%
Male50.4%
Average age37.9
Estimated audience size455,302

Audience persona

The typical Cold Storage (supermarket) fan in United States is balanced, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Khaadi.

Top regions in United States

Top regions ranked by reach for Cold Storage (supermarket) in United States
RegionReachAffinity
California81,7301.63×
Texas57,8971.48×
Florida38,8901.26×
New York26,1531.03×
Illinois25,1861.66×
Georgia19,0051.35×
Ohio17,8081.27×
North Carolina17,6521.29×
Pennsylvania15,4181.01×
New Jersey14,0151.21×
Washington13,4761.48×
Missouri11,2491.53×
Virginia11,2381.01×
Indiana10,5621.27×
Massachusetts10,0501.12×
Wisconsin9,5301.39×
Michigan9,0750.76×
Arizona8,6380.93×
Oregon8,6001.65×
Tennessee8,2980.91×
Iowa7,6562.04×
Minnesota6,9181.06×
Colorado5,6410.79×
Utah5,6381.38×
Nebraska4,9962.19×
Maryland4,9600.63×
Kentucky4,8300.85×
South Carolina4,8180.7×
Arkansas4,1201.1×
Alabama3,8160.6×
Kansas3,5090.98×
Louisiana3,2590.56×
Nevada3,0890.7×
Oklahoma2,7930.55×
Idaho2,6421.16×
Connecticut2,4850.54×
Mississippi2,4370.65×
Washington, District of Columbia1,6081.18×
New Hampshire1,1290.63×
Hawaii1,1210.57×
Delaware1,1040.88×
Rhode Island1,1030.76×
New Mexico1,1000.48×
South Dakota1,0741.02×
Alaska8820.91×
Maine7460.46×
West Virginia7000.33×
Montana6700.53×
North Dakota5610.6×
Vermont4210.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cold Storage (supermarket) audience
BrandAffinityCategory
Khaadi8.77×Fashion & Accessoires
Nebraska Cornhuskers football2.91×Sports
The Haunted9.6×Music & Radio
Staycation2.33×Home & Garden
Jesse Plemons2.13×Movies & TV
Historic site2.61×Arts & Culture
Charlamagne Tha God5.83×Movies & TV
Hibachi4.67×Food & Beverages
Vocal harmony2.68×Music & Radio
Mothercare1.89×Kids & Family
Grinch2.19×Movies & TV
Hoosier Lottery3.73×Games
Urban horticulture1.74×Home & Garden
Hog Hunting1.64×Sports
Noodle (Gorillaz)1.62×Music & Radio
Elsword7.15×Games
Home staging2.24×Home & Garden
Sinaloa1.54×Travel & Leisure
Google Home2.68×Technology & Electronics
Isla Holbox10.09×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cold Storage (supermarket) audience
TraitClusterScore
Risk AppetiteTHRILL2.23
Quality AwarenessPREMIUM1.5
IndulgenceJOY1.34
Need for SecurityCONSERVATISM1.27
Social Media UsageJOY1.23
DIY MentalityTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Cold Storage (supermarket)
CountryShare
United States27.0%
Malaysia13.9%
India10.1%

See Cold Storage (supermarket) audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Cold Storage (supermarket) have in United States?

Cold Storage (supermarket) has an estimated audience of 455,302 people in United States, concentrated in California and Texas.

What is the gender split and age of Cold Storage (supermarket) fans?

49.6% of Cold Storage (supermarket) fans are female, 50.4% are male, with an average age of 37.9 years.

Which brands do Cold Storage (supermarket) fans like most?

Cold Storage (supermarket) fans show strongest brand affinity for Khaadi (8.77×), Nebraska Cornhuskers football (2.91×), and The Haunted (9.6×) over the country average.

Where do Cold Storage (supermarket) fans live in United States?

Cold Storage (supermarket) fans in United States are most concentrated in California (reach 81,730), Texas (reach 57,897), and Florida (reach 38,890). These three regions account for the largest share of the active audience.

What other brands do Cold Storage (supermarket) fans also like?

Beyond Cold Storage (supermarket) itself, the audience over-indexes on Nebraska Cornhuskers football (2.91×), The Haunted (9.6×), Staycation (2.33×), and Jesse Plemons (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cold Storage (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.