A data profile of the people who buy, follow and care about Young & Hungry in United States — modelled from more than twelve digital signal sources. Young & Hungry has an estimated audience of 536,530 people in United States.
The average Young & Hungry fan in United States is 40.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Kelly Osbourne, Amy Adams, Megamind, with strongest over-indexing on Kelly Osbourne (19.54× the country average).
Demographically, the Young & Hungry audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Young & Hungry fan in United States is more female, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Kelly Osbourne.
The key figures that characterise the Young & Hungry profile in United States.
77.5% are female, 22.5% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 40.6 |
| Estimated audience size | 536,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Young & Hungry audience comes from United States.
| Country | Share |
|---|---|
| United States | 73.0% |
| Canada | 4.2% |
| United Kingdom | 3.4% |
Where the Young & Hungry audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~6K | 1.24× | |
| 02 | North Dakota | ~1K | 1.21× | |
| 03 | Oklahoma | ~7K | 1.20× | |
| 04 | Idaho | ~3K | 1.20× | |
| 05 | Arkansas | ~5K | 1.19× | |
| 06 | South Dakota | ~1K | 1.19× | |
| 07 | Utah | ~6K | 1.17× | |
| 08 | New Mexico | ~3K | 1.17× | |
| 09 | Kentucky | ~8K | 1.15× | |
| 10 | Iowa | ~5K | 1.15× | |
| 11 | Kansas | ~5K | 1.15× | |
| 12 | West Virginia | ~3K | 1.14× | |
| 13 | Missouri | ~10K | 1.13× | |
| 14 | Mississippi | ~5K | 1.13× | |
| 15 | Nebraska | ~3K | 1.11× | |
| 16 | Texas | ~50K | 1.09× | |
| 17 | Arizona | ~10K | 1.09× | |
| 18 | Indiana | ~10K | 1.08× | |
| 19 | Louisiana | ~7K | 1.06× | |
| 20 | Tennessee | ~10K | 1.04× | |
| 21 | Wisconsin | ~8K | 1.03× | |
| 22 | Alabama | ~8K | 1.03× | |
| 23 | Ohio | ~20K | 1.01× | |
| 24 | Michigan | ~10K | 1.00× | |
| 25 | Minnesota | ~8K | 1.00× | |
| 26 | Georgia | ~20K | 0.99× | |
| 27 | South Carolina | ~8K | 0.99× | |
| 28 | Montana | ~1K | 0.97× | |
| 29 | Connecticut | ~5K | 0.95× | |
| 30 | Illinois | ~20K | 0.93× | |
| 31 | North Carolina | ~10K | 0.93× | |
| 32 | Colorado | ~8K | 0.93× | |
| 33 | California | ~50K | 0.92× | |
| 34 | Vermont | <1K | 0.92× | |
| 35 | Rhode Island | ~2K | 0.91× | |
| 36 | Maine | ~2K | 0.90× | |
| 37 | Pennsylvania | ~20K | 0.88× | |
| 38 | Oregon | ~5K | 0.88× | |
| 39 | Delaware | ~1K | 0.88× | |
| 40 | Florida | ~30K | 0.86× | |
| 41 | Maryland | ~8K | 0.86× | |
| 42 | New Hampshire | ~2K | 0.86× | |
| 43 | Alaska | <1K | 0.86× | |
| 44 | New York | ~20K | 0.85× | |
| 45 | New Jersey | ~10K | 0.84× | |
| 46 | Washington | ~9K | 0.84× | |
| 47 | Hawaii | ~2K | 0.82× | |
| 48 | Massachusetts | ~8K | 0.81× | |
| 49 | Virginia | ~10K | 0.80× | |
| 50 | Washington, District of Columbia | ~1K | 0.71× |
The strongest cross-interests of the Young & Hungry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amy Adams | Movies & TV | 20.00× | ||
| 02 | Megamind | Movies & TV | 20.00× | ||
| 03 | Josh Duhamel | Fashion & Accessoires | 20.00× | ||
| 04 | Meet the Robinsons | Movies & TV | 20.00× | ||
| 05 | Michael Fassbender | Movies & TV | 20.00× | ||
| 06 | Kelly Osbourne | Music & Radio | 19.54× | ||
| 07 | Julianne Moore | Movies & TV | 19.47× | ||
| 08 | Bella Thorne | Movies & TV | 17.77× | ||
| 09 | Judi Dench | Movies & TV | 17.40× | ||
| 10 | Pretty Little Liars (TV series) | Movies & TV | 14.62× | ||
| 11 | Cameron Boyce | Movies & TV | 11.28× | ||
| 12 | British cuisine | Food & Beverages | 10.72× | ||
| 13 | Zootopia | Movies & TV | 10.18× | ||
| 14 | Monsters | Movies & TV | 9.78× | ||
| 15 | Hilary Duff | Movies & TV | 7.14× | ||
| 16 | Anne Hathaway | Movies & TV | 6.27× | ||
| 17 | Pizza Hut | Food & Beverages | 4.13× | ||
| 18 | Britney Spears | Music & Radio | 4.02× | ||
| 19 | Subway | Food & Beverages | 4.00× | ||
| 20 | Discount stores | Shopping | 3.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.97× | |
| Price Sensitivity | PREMIUM | 1.69× | |
| Community Orientation | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.77× | |
| Design Affinity | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.80× |
Young & Hungry has an estimated audience of 536,530 people in United States, concentrated in California and Texas.
77.5% of Young & Hungry fans are female, 22.5% are male, with an average age of 40.6 years.
Young & Hungry fans show strongest brand affinity for Kelly Osbourne (19.54×), Amy Adams (20×), and Megamind (20×) over the country average.
Young & Hungry fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Young & Hungry itself, the audience over-indexes on Amy Adams (20×), Megamind (20×), Josh Duhamel (20×), and Julianne Moore (19.47×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Young & Hungry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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