Burgermeister Audience in Germany
Burgermeister has an estimated audience of 1,148,177 people in Germany. 57.6% are female, 42.4% are male, average age 38.3. Top regions: Berlin, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Haute Route, Gil Ofarim, Stradivarius, Progressive rock, Eco Friendly Living.
The average Burgermeister fan in Germany is 38.3 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Haute Route, Gil Ofarim, Stradivarius, with strongest over-indexing on Haute Route (27.82× the country average). Demographically, the Burgermeister audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Burgermeister fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 38.3 |
| Estimated audience size | 1,148,177 |
Audience persona
The typical Burgermeister fan in Germany is more female, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Haute Route.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 365,770 | 7.12× |
| Baden-Württemberg | 73,979 | 0.47× |
| Nordrhein-Westfalen | 73,295 | 0.29× |
| Bayern | 72,827 | 0.39× |
| Sachsen | 57,758 | 1.03× |
| Niedersachsen | 51,070 | 0.46× |
| Brandenburg | 48,160 | 1.35× |
| Thüringen | 47,382 | 1.62× |
| Hessen | 30,067 | 0.34× |
| Mecklenburg-Vorpommern | 20,993 | 0.96× |
| Sachsen-Anhalt | 17,891 | 0.6× |
| Rheinland-Pfalz | 16,684 | 0.29× |
| Schleswig-Holstein | 11,563 | 0.28× |
| Hamburg | 9,116 | 0.35× |
| Bremen | 3,428 | 0.35× |
| Saarland | 3,020 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haute Route | 27.82× | Sports |
| Gil Ofarim | 1.6× | Music & Radio |
| Stradivarius | 1.71× | Shopping |
| Progressive rock | 1.58× | Music & Radio |
| Eco Friendly Living | 3.35× | Home & Garden |
| Roger Daltrey | 7.17× | Movies & TV |
| Sixx | 2.62× | Movies & TV |
| Picnic | 2.63× | Kids & Family |
| Keeper (password manager) | 2.76× | Technology & Electronics |
| KLIX (AM) | 1.51× | Music & Radio |
| Home Delivery | 1.59× | Food & Beverages |
| Ich + Ich | 7.74× | Music & Radio |
| Hoosier | 8.74× | Politics & Society |
| Cachorro | 1.75× | Pets & Animals |
| Gaelic football | 2.22× | Sports |
| Tal Wilkenfeld | 6.13× | Music & Radio |
| Tara Jarmon | 7.06× | Fashion & Accessoires |
| Jaguar F-Pace | 2.81× | Cars & Mobility |
| Headhunters (film) | 2.01× | Movies & TV |
| Figure painting (hobby) | 1.7× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.77 |
| Indulgence | JOY | 1.71 |
| Healthy Lifestyle | BALANCE | 1.64 |
| Urban Lifestyle | OPEN | 1.39 |
| Sustainability | BALANCE | 1.36 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 65.3% |
| Switzerland | 10.6% |
| United States | 7.4% |
See Burgermeister audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does Burgermeister have in Germany?
Burgermeister has an estimated audience of 1,148,177 people in Germany, concentrated in Berlin and Baden-Württemberg.
What is the gender split and age of Burgermeister fans?
57.6% of Burgermeister fans are female, 42.4% are male, with an average age of 38.3 years.
Which brands do Burgermeister fans like most?
Burgermeister fans show strongest brand affinity for Haute Route (27.82×), Gil Ofarim (1.6×), and Stradivarius (1.71×) over the country average.
Where do Burgermeister fans live in Germany?
Burgermeister fans in Germany are most concentrated in Berlin (reach 365,770), Baden-Württemberg (reach 73,979), and Nordrhein-Westfalen (reach 73,295). These three regions account for the largest share of the active audience.
What other brands do Burgermeister fans also like?
Beyond Burgermeister itself, the audience over-indexes on Gil Ofarim (1.6×), Stradivarius (1.71×), Progressive rock (1.58×), and Eco Friendly Living (3.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Burgermeister. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.