Burgermeister Audience in Germany
Burgermeister has an estimated audience of 1,148,177 people in Germany. 57.6% are female, 42.4% are male, average age 38.3. Top regions: Berlin, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Smashburger, Arby's, Local food, Fast food, Walmart.
The average Burgermeister fan in Germany is 38.3 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Smashburger, Arby's, Local food, with strongest over-indexing on Smashburger (90.76× the country average). Demographically, the Burgermeister audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Burgermeister fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 38.3 |
| Estimated audience size | 1,148,177 |
Audience persona
The typical Burgermeister fan in Germany is more female, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Smashburger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 365,770 | 7.12× |
| Baden-Württemberg | 73,979 | 0.47× |
| Nordrhein-Westfalen | 73,295 | 0.29× |
| Bayern | 72,827 | 0.39× |
| Sachsen | 57,758 | 1.03× |
| Niedersachsen | 51,070 | 0.46× |
| Brandenburg | 48,160 | 1.35× |
| Thüringen | 47,382 | 1.62× |
| Hessen | 30,067 | 0.34× |
| Mecklenburg-Vorpommern | 20,993 | 0.96× |
| Sachsen-Anhalt | 17,891 | 0.6× |
| Rheinland-Pfalz | 16,684 | 0.29× |
| Schleswig-Holstein | 11,563 | 0.28× |
| Hamburg | 9,116 | 0.35× |
| Bremen | 3,428 | 0.35× |
| Saarland | 3,020 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smashburger | 90.76× | Food & Beverages |
| Arby's | 52.71× | Food & Beverages |
| Local food | 3.93× | Food & Beverages |
| Fast food | 3.32× | Food & Beverages |
| Walmart | 7.32× | Shopping |
| McCafé | 8.35× | Food & Beverages |
| Dairy Queen | 27.82× | Food & Beverages |
| Five Guys | 7.51× | Food & Beverages |
| Home Delivery | 7.42× | Food & Beverages |
| Livemusic | 2.56× | Music & Radio |
| Tagesschau | 1.52× | Movies & TV |
| Cheeseburger | 5.93× | Food & Beverages |
| Spiegel Online | 1.58× | News |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Burger King | 1.86× | Food & Beverages |
| Gourmet Foods | 3.91× | Food & Beverages |
| Natural foods | 3.07× | Food & Beverages |
| Grilling | 2.38× | Food & Beverages |
| Lieferando.de | 1.67× | Food & Beverages |
| Vacations | 1.85× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.77 |
| Indulgence | JOY | 1.71 |
| Healthy Lifestyle | BALANCE | 1.64 |
| Urban Lifestyle | OPEN | 1.39 |
| Sustainability | BALANCE | 1.36 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 65.3% |
| Switzerland | 10.6% |
| United States | 7.4% |
See Burgermeister audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does Burgermeister have in Germany?
Burgermeister has an estimated audience of 1,148,177 people in Germany, concentrated in Berlin and Baden-Württemberg.
What is the gender split and age of Burgermeister fans?
57.6% of Burgermeister fans are female, 42.4% are male, with an average age of 38.3 years.
Which brands do Burgermeister fans like most?
Burgermeister fans show strongest brand affinity for Smashburger (90.76×), Arby's (52.71×), and Local food (3.93×) over the country average.
Where do Burgermeister fans live in Germany?
Burgermeister fans in Germany are most concentrated in Berlin (reach 365,770), Baden-Württemberg (reach 73,979), and Nordrhein-Westfalen (reach 73,295). These three regions account for the largest share of the active audience.
What other brands do Burgermeister fans also like?
Beyond Burgermeister itself, the audience over-indexes on Arby's (52.71×), Local food (3.93×), Fast food (3.32×), and Walmart (7.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Burgermeister. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.