Rascasse Audience Intelligence

Burgermeister Target Market in Germany

A data profile of the people who buy, follow and care about Burgermeister in Germany — modelled from more than twelve digital signal sources. Burgermeister has an estimated audience of 1,053,721 people in Germany.

#14among Fast food restaurants in Germany#816among Brand in Germany#298in Food & Beverages

The average Burgermeister fan in Germany is 37.0 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Smashburger, Arby's, Cheeseburger, with strongest over-indexing on Smashburger (145.07× the country average).

Demographically, the Burgermeister audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Burgermeister fan in Germany is balanced, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Smashburger.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burgermeister profile in Germany.

Audience size
1.1M
in Germany
Gender
52.8%♀
47.2% male
Age
37.0
average years
Country rank
#6229
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Burgermeister

52.8% are female, 47.2% are male, average age 37.0.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Burgermeister audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age37.0
Estimated audience size1,053,721
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Burgermeister audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

63.9%

of the worldwide Burgermeister audience comes from Germany.

Worldwide audience distribution share by country for Burgermeister
CountryShare
Germany63.9%
Switzerland10.4%
United States9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burgermeister audience in Germany is strongest.

Fig. 05

Top regions by affinity

Burgermeister customers by region in Germany
#RegionReachAffinity×
01Berlin~400K7.21×
02Thüringen~40K1.57×
03Brandenburg~50K1.34×
04Sachsen~50K0.98×
05Mecklenburg-Vorpommern~20K0.93×
06Bayern~100K0.60×
07Sachsen-Anhalt~20K0.60×
08Baden-Württemberg~70K0.49×
09Niedersachsen~50K0.47×
10Nordrhein-Westfalen~100K0.45×
11Hessen~40K0.44×
12Bremen~4K0.44×
13Hamburg~9K0.37×
14Rheinland-Pfalz~20K0.31×
15Schleswig-Holstein~10K0.30×
16Saarland~4K0.30×
Fig. 06

Affinity by region

Affinity by region — Burgermeister, Germany
0.30×1.00×7.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burgermeister audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burgermeister audience
#·InterestCategoryAffinity×
01SmashburgerFood & Beverages145.07×
02Arby'sFood & Beverages42.14×
03Dairy QueenFood & Beverages27.46×
04CheeseburgerFood & Beverages9.34×
05Fish and chipsFood & Beverages8.57×
06McCaféFood & Beverages8.37×
07WalmartShopping7.62×
08Five GuysFood & Beverages7.39×
09SteakhouseFood & Beverages6.03×
10Home DeliveryFood & Beverages5.98×
11Sunday BrunchKids & Family5.80×
12Local foodFood & Beverages3.34×
13DinnerFood & Beverages3.17×
143. LigaSports3.08×
15Fast foodFood & Beverages2.94×
16LunchFood & Beverages2.62×
17Take-outFood & Beverages2.58×
18SubwayFood & Beverages2.41×
19Burger KingFood & Beverages1.86×
20NatureHome & Garden1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burgermeister audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burgermeister audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.74×
Urban LifestyleOPEN1.57×
IndulgenceJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burgermeister audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.93×
PatriotismCONSERVATISM1.00×
Need for SecurityCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Burgermeister's target market in Germany?

Burgermeister's target market in Germany covers an estimated 1,053,721 people, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Burgermeister customers?

52.8% of the Burgermeister audience are female, 47.2% are male, with an average age of 37.0 years.

03

Which brands do Burgermeister fans like most?

Burgermeister fans show strongest brand affinity for Smashburger (145.07×), Arby's (42.14×), and Cheeseburger (9.34×) over the country average.

04

Where do Burgermeister fans live in Germany?

Burgermeister fans in Germany are most concentrated in Berlin (reach ~400K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Burgermeister fans also like?

Beyond Burgermeister itself, the audience over-indexes on Arby's (42.14×), Cheeseburger (9.34×), Walmart (7.62×), and McCafé (8.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Burgermeister audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Burgermeister. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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