Rascasse Audience Intelligence

Burgermeister Target Market in Germany

Burgermeister has an estimated audience of 1.1M people in Germany.

#14among Fast food restaurants in Germany
#855among brands in Germany
#312in Food & Beverages

The average Burgermeister fan in Germany is 37.7 years old, balanced, and lives primarily in Berlin.

By number of fans, Burgermeister ranks #14 among the 89 objects in Fast food restaurants in Germany — 19.1× the group median.

Its fans are 0.8 years older than the group average of 36.9.

Women make up 52.8% of the fan base, 2.7 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, Burgermeister fans stand out for their interest in Smashburger, Arby's and Dairy Queen.

Most fans live in Berlin, Bayern, Nordrhein-Westfalen.

Top affinities include Smashburger, Arby's, Dairy Queen, with strongest over-indexing on Smashburger (145.07× the country average).

Demographically, the Burgermeister audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

The typical Burgermeister fan in Germany is balanced, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Smashburger.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in Germany
Gender
52.8%♀
47.2% male
Age
37.7
average years
Country rank
#6388
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Burgermeister

52.8% are female, 47.2% are male, average age 37.7.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Burgermeister audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age37.7
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Burgermeister audience in Germany
Age bracketShare%
16-2425%
25-3420%
35-4420%
45-5419%
55+15%
Fig. 04

Worldwide distribution

62.0%

of the worldwide Burgermeister audience comes from Germany.

Worldwide audience distribution share by country for Burgermeister
CountryShare
Germany62.0%
Austria9.5%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Burgermeister customers by region in Germany
#RegionReachAffinity×
01Berlin~300K6.74×
02Thüringen~40K1.43×
03Brandenburg~50K1.37×
04Sachsen~50K0.99×
05Mecklenburg-Vorpommern~20K0.94×
06Bayern~100K0.64×
07Sachsen-Anhalt~20K0.63×
08Niedersachsen~60K0.57×
09Baden-Württemberg~80K0.55×
10Bremen~5K0.49×
11Hessen~40K0.46×
12Nordrhein-Westfalen~100K0.45×
13Hamburg~9K0.38×
14Rheinland-Pfalz~20K0.34×
15Schleswig-Holstein~10K0.33×
16Saarland~4K0.29×
Fig. 06

Affinity by region

Affinity by region — Burgermeister, Germany
0.29×1.00×6.74×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Burgermeister audience vs. the country average
#·InterestCategoryAffinity×
01SmashburgerFood & Beverages145.07×
02Arby'sFood & Beverages42.14×
03Dairy QueenFood & Beverages27.46×
04CheeseburgerFood & Beverages9.34×
05McCaféFood & Beverages8.37×
06WalmartShopping7.62×
07Five GuysFood & Beverages7.39×
08SteakhouseFood & Beverages6.03×
09Home DeliveryFood & Beverages5.98×
10Sunday BrunchKids & Family5.80×
11Johann LaferFood & Beverages4.34×
12Local foodFood & Beverages3.34×
13DinnerFood & Beverages3.17×
143. LigaSports3.08×
15Fast foodFood & Beverages2.94×
16LunchFood & Beverages2.62×
17Take-outFood & Beverages2.58×
18SubwayFood & Beverages2.41×
19Burger KingFood & Beverages1.86×
20NatureHome & Garden1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Burgermeister audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Burgermeister audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.74×
Urban LifestyleOPEN1.57×
IndulgenceJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Burgermeister audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.93×
PatriotismCONSERVATISM1.00×
Need for SecurityCONSERVATISM1.00×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Burgermeister over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/burgermeister-10007787” · Methodology