Krystal (restaurant) Audience in United States

Krystal (restaurant) logo

Krystal (restaurant) has an estimated audience of 1,764,368 people in United States. 51.1% are female, 48.9% are male, average age 35.8. Top regions: Georgia, Tennessee, Florida. Top brand affinities: Elsword, Stamp collecting, St. Ives, Home equity, Regional styles of Mexican music.

The average Krystal (restaurant) fan in United States is 35.8 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, Tennessee, Florida. Top brand affinities include Elsword, Stamp collecting, St. Ives, with strongest over-indexing on Elsword (43.27× the country average). Demographically, the Krystal (restaurant) audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Krystal (restaurant) fans

Demographic split for Krystal (restaurant) audience in United States
MetricValue
Female51.1%
Male48.9%
Average age35.8
Estimated audience size1,764,368

Audience persona

The typical Krystal (restaurant) fan in United States is balanced, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Krystal (restaurant) in United States
RegionReachAffinity
Georgia494,4479.1×
Tennessee385,41510.89×
Florida254,1142.13×
Alabama232,5029.43×
Mississippi115,7077.96×
South Carolina40,5101.53×
Texas40,0000.26×
North Carolina32,2530.61×
California25,8910.13×
Louisiana24,9971.1×
Kentucky21,3570.97×
Arkansas14,3290.99×
New York14,1750.14×
Virginia13,2000.31×
Illinois10,9910.19×
Ohio9,8740.18×
Pennsylvania8,7880.15×
Indiana7,8170.24×
Michigan7,5530.16×
Missouri6,8510.24×
New Jersey5,8130.13×
Maryland5,7340.19×
Arizona5,4700.15×
Washington5,3150.15×
Colorado4,7880.17×
Oklahoma4,5930.23×
Massachusetts4,0800.12×
Wisconsin3,4860.13×
Minnesota2,9330.12×
Nevada2,8560.17×
Oregon2,6730.13×
Kansas2,5880.19×
Connecticut2,1450.12×
Iowa2,0270.14×
West Virginia1,9140.23×
Utah1,8510.12×
New Mexico1,2690.14×
Nebraska1,1940.13×
Hawaii9790.13×
Idaho9730.11×
Washington, District of Columbia9040.17×
New Hampshire8080.12×
Maine7500.12×
Delaware6190.13×
Alaska5440.14×
Rhode Island5370.1×
Montana5150.11×
South Dakota3970.1×
North Dakota3870.11×
Wyoming3070.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Krystal (restaurant) audience
BrandAffinityCategory
Elsword43.27×Games
Stamp collecting4.99×Home & Garden
St. Ives11.54×Travel & Leisure
Home equity1.6×Home & Garden
Regional styles of Mexican music2.24×Music & Radio
Keenan Allen4.3×Sports
Days Out With Kids9.22×Travel & Leisure
Staycation1.8×Home & Garden
Mathcore4.21×Music & Radio
Crafts4Kids6.34×Kids & Family
John Havlicek7.52×Sports
Home staging2.37×Home & Garden
Celaya4.92×Travel & Leisure
Monogram1.51×Home & Garden
Keeper (password manager)2.48×Technology & Electronics
ABC 7 Chicago1.65×Movies & TV
Captain America (1990 film)1.74×Movies & TV
Sensibility20.55×Politics & Society
Inland Empire (film)3.62×Movies & TV
Roger Federer2.23×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Krystal (restaurant) audience
TraitClusterScore
Luxury OrientationPREMIUM2.39
Convenience OrientationPREMIUM1.72
Quality AwarenessPREMIUM1.69
Price SensitivityPREMIUM1.5
Urban LifestyleOPEN1.35
Career OrientationPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Krystal (restaurant)
CountryShare
United States80.9%
Mexico2.9%
Japan2.4%

See Krystal (restaurant) audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Krystal (restaurant) have in United States?

Krystal (restaurant) has an estimated audience of 1,764,368 people in United States, concentrated in Georgia and Tennessee.

What is the gender split and age of Krystal (restaurant) fans?

51.1% of Krystal (restaurant) fans are female, 48.9% are male, with an average age of 35.8 years.

Which brands do Krystal (restaurant) fans like most?

Krystal (restaurant) fans show strongest brand affinity for Elsword (43.27×), Stamp collecting (4.99×), and St. Ives (11.54×) over the country average.

Where do Krystal (restaurant) fans live in United States?

Krystal (restaurant) fans in United States are most concentrated in Georgia (reach 494,447), Tennessee (reach 385,415), and Florida (reach 254,114). These three regions account for the largest share of the active audience.

What other brands do Krystal (restaurant) fans also like?

Beyond Krystal (restaurant) itself, the audience over-indexes on Stamp collecting (4.99×), St. Ives (11.54×), Home equity (1.6×), and Regional styles of Mexican music (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Krystal (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.