Bourbon County, Kentucky Audience in United States

Bourbon County, Kentucky logo

Bourbon County, Kentucky has an estimated audience of 1,593,369 people in United States. 34.6% are female, 65.4% are male, average age 45.1. Top brand affinities: Unique Gifts, Israel, Birthday Gifts, Minnesota, Sinaloa.

Top brand affinities include Unique Gifts, Israel, Birthday Gifts, with strongest over-indexing on Unique Gifts (7.03× the country average). Demographically, the Bourbon County, Kentucky audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Patriotism.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Bourbon County, Kentucky fans

Demographic split for Bourbon County, Kentucky audience in United States
MetricValue
Female34.6%
Male65.4%
Average age45.1
Estimated audience size1,593,369

Audience persona

The typical Bourbon County, Kentucky fan in United States is more male, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Unique Gifts.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bourbon County, Kentucky audience
BrandAffinityCategory
Unique Gifts7.03×Shopping
Israel5.02×Travel & Leisure
Birthday Gifts4.57×Kids & Family
Minnesota1.67×Travel & Leisure
Sinaloa3.05×Travel & Leisure
Jeep Wagoneer4.33×Cars & Mobility
Jeep Grand Cherokee (WJ)4.2×Cars & Mobility
Nebraska1.79×Travel & Leisure
Home staging3.44×Home & Garden
South Asian cuisine5.15×Food & Beverages
Karbala4.48×Travel & Leisure
Kodiak, Alaska3.85×Travel & Leisure
Wikia1.55×Internet & Social Media
Urban horticulture1.63×Home & Garden
Keith Stanfield2.73×Movies & TV
Glossier2.09×Beauty & Wellness
Sailor1.9×Travel & Leisure
Winemaking1.74×Food & Beverages
JamBase4.12×Music & Radio
Nancy Cartwright3.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bourbon County, Kentucky audience
TraitClusterScore
Community OrientationOPEN11.28
PatriotismCONSERVATISM2.35
DIY MentalityTHRILL1.52
IndividualismJOY1.46
IndulgenceJOY1.35
Quality AwarenessPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Bourbon County, Kentucky
CountryShare
United States72.2%
United Kingdom6.7%
Germany4.2%

See Bourbon County, Kentucky audiences in other countries

More City audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Bourbon County, Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.