Rascasse Audience Intelligence

Bourbon County, Kentucky Audience in United States

A data profile of the people who buy, follow and care about Bourbon County, Kentucky in United States — modelled from more than twelve digital signal sources. Bourbon County, Kentucky has an estimated audience of 1,593,369 people in United States.

#239among City in United States#1382among POI in United States#1286in Travel & Leisure

The average Bourbon County, Kentucky fan in United States is 45.1 years old, more male, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, California, Texas.

Top brand affinities include Straight whiskey, Malt whisky, Single malt whisky, with strongest over-indexing on Straight whiskey (43.64× the country average).

Demographically, the Bourbon County, Kentucky audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bourbon County, Kentucky fan in United States is more male, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Straight whiskey.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bourbon County, Kentucky profile in United States.

Audience size
1.6M
in United States
Gender
34.6%♀
65.4% male
Age
45.1
average years
Country rank
#16966
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bourbon County, Kentucky fans

34.6% are female, 65.4% are male, average age 45.1.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Bourbon County, Kentucky audience in United States
MetricValue
Female34.6%
Male65.4%
Average age45.1
Estimated audience size1,593,369
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Bourbon County, Kentucky audience in United States
Age bracketShare%
16-197%
20-2915%
30-3920%
40-4926%
50+32%
Fig. 04

Worldwide distribution

72.2%

of the worldwide Bourbon County, Kentucky audience comes from United States.

Worldwide audience distribution share by country for Bourbon County, Kentucky
CountryShare
United States72.2%
United Kingdom6.7%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bourbon County, Kentucky audience in United States is strongest.

Fig. 05

Top regions by affinity

Bourbon County, Kentucky fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~400K20.69×
02Kansas~60K4.39×
03Indiana~30K1.15×
04Missouri~30K0.99×
05Alaska~3K0.99×
06North Dakota~3K0.99×
07Vermont~3K0.99×
08South Dakota~4K0.98×
09West Virginia~7K0.96×
10Montana~4K0.96×
11Rhode Island~5K0.95×
12Delaware~4K0.95×
13Tennessee~30K0.94×
14Hawaii~6K0.94×
15New Hampshire~6K0.94×
16Maine~5K0.94×
17Ohio~50K0.93×
18Idaho~7K0.93×
19New Mexico~7K0.93×
20Washington, District of Columbia~4K0.93×
21Mississippi~10K0.92×
22Nebraska~7K0.92×
23Arkansas~10K0.91×
24Nevada~10K0.90×
25Utah~10K0.89×
26Iowa~10K0.89×
27Louisiana~20K0.88×
28Oklahoma~20K0.88×
29Oregon~20K0.86×
30Connecticut~10K0.86×
31Alabama~20K0.85×
32South Carolina~20K0.83×
33Wisconsin~20K0.82×
34Minnesota~20K0.81×
35Maryland~20K0.80×
36Arizona~30K0.79×
37Washington~30K0.79×
38Massachusetts~20K0.79×
39Colorado~20K0.79×
40Illinois~40K0.78×
41New Jersey~30K0.76×
42Michigan~30K0.75×
43Virginia~30K0.74×
44North Carolina~30K0.72×
45Georgia~40K0.71×
46Pennsylvania~40K0.69×
47Florida~60K0.59×
48New York~50K0.59×
49Texas~70K0.54×
50California~90K0.50×
Fig. 06

Affinity by region

Affinity by region — Bourbon County, Kentucky, United States
0.50×1.00×20.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bourbon County, Kentucky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bourbon County, Kentucky audience
#·InterestCategoryAffinity×
01Straight whiskeyFood & Beverages43.64×
02Community servicePolitics & Society33.66×
03Malt whiskyFood & Beverages17.27×
04American whiskeyFood & Beverages14.23×
05Single malt scotchFood & Beverages13.88×
06Single malt whiskyFood & Beverages13.40×
07Gin and tonicFood & Beverages11.99×
08Bourbon whiskeyFood & Beverages7.83×
09Liquor storeFood & Beverages6.75×
10Small batch whiskeyFood & Beverages5.83×
11CigarFood & Beverages5.55×
12MetaphysicsBusiness & Career5.40×
13Scotch whiskyFood & Beverages5.05×
14Tennessee whiskeyFood & Beverages4.94×
15Irish whiskeyFood & Beverages4.75×
16NASDAQBusiness & Career4.23×
17Non-alcoholic beverageFood & Beverages3.54×
18Chuck NorrisMovies & TV2.72×
19Rail transportTravel & Leisure2.68×
20BrewingFood & Beverages2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bourbon County, Kentucky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bourbon County, Kentucky audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN12.30×
PatriotismCONSERVATISM3.55×
IndividualismJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bourbon County, Kentucky audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.46×
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bourbon County, Kentucky have in United States?

Bourbon County, Kentucky has an estimated audience of 1,593,369 people in United States, concentrated in Kentucky and California.

02

What is the gender split and age of Bourbon County, Kentucky fans?

34.6% of Bourbon County, Kentucky fans are female, 65.4% are male, with an average age of 45.1 years.

03

Which brands do Bourbon County, Kentucky fans like most?

Bourbon County, Kentucky fans show strongest brand affinity for Straight whiskey (43.64×), Malt whisky (17.27×), and Single malt whisky (13.4×) over the country average.

04

Where do Bourbon County, Kentucky fans live in United States?

Bourbon County, Kentucky fans in United States are most concentrated in Kentucky (reach ~400K), California (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bourbon County, Kentucky fans also like?

Beyond Bourbon County, Kentucky itself, the audience over-indexes on Malt whisky (17.27×), Single malt whisky (13.4×), Bourbon whiskey (7.83×), and American whiskey (14.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bourbon County, Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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