Rascasse Audience Intelligence

William H. Macy Audience in Germany

A data profile of the people who buy, follow and care about William H. Macy in Germany — modelled from more than twelve digital signal sources. William H. Macy has an estimated audience of 743,481 people in Germany.

#448among Actor Actress or TV Star in Germany#1384among Person in Germany#1144in Movies & TV

The average William H. Macy fan in Germany is 49.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Danny DeVito, Ashton Kutcher, Charlie Sheen, with strongest over-indexing on Danny DeVito (148.08× the country average).

Demographically, the William H. Macy audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical William H. Macy fan in Germany is more male, around 49.4 years old, with strong Tradition tendencies and a notable affinity for Danny DeVito.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the William H. Macy profile in Germany.

Audience size
743K
in Germany
Gender
29.2%♀
70.8% male
Age
49.4
average years
Country rank
#8435
Person in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of William H. Macy fans

29.2% are female, 70.8% are male, average age 49.4.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for William H. Macy audience in Germany
MetricValue
Female29.2%
Male70.8%
Average age49.4
Estimated audience size743,481
Fig. 03

Age distribution

Ø 49.4
average years
Age distribution of the William H. Macy audience in Germany
Age bracketShare%
16-191%
20-296%
30-3917%
40-4940%
50+36%
Fig. 04

Worldwide distribution

11.3%

of the worldwide William H. Macy audience comes from Germany.

Worldwide audience distribution share by country for William H. Macy
CountryShare
United States39.7%
France11.5%
Germany11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the William H. Macy audience in Germany is strongest.

Fig. 05

Top regions by affinity

William H. Macy fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.16×
02Sachsen-Anhalt~20K1.12×
03Rheinland-Pfalz~40K1.11×
04Niedersachsen~80K1.09×
05Nordrhein-Westfalen~200K1.07×
06Schleswig-Holstein~30K1.04×
07Brandenburg~30K1.04×
08Thüringen~20K1.04×
09Mecklenburg-Vorpommern~20K1.03×
10Berlin~30K0.98×
11Bremen~6K0.97×
12Hessen~60K0.94×
13Sachsen~40K0.93×
14Hamburg~20K0.91×
15Bayern~100K0.89×
16Baden-Württemberg~70K0.70×
Fig. 06

Affinity by region

Affinity by region — William H. Macy, Germany
0.70×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the William H. Macy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for William H. Macy audience
#·InterestCategoryAffinity×
01Danny DeVitoMovies & TV148.08×
02Hollywood Walk of FameMovies & TV68.10×
03Ashton KutcherMovies & TV64.78×
04Eddie MurphyMovies & TV58.35×
05Charlie SheenMovies & TV44.04×
06Kerstin GierMovies & TV37.48×
07Saturday Night LiveMovies & TV21.36×
08WetsuitSports20.28×
09Mila KunisMovies & TV20.00×
10Hugh GrantMovies & TV20.00×
11Tim AllenMovies & TV20.00×
12The Grand Budapest HotelMovies & TV20.00×
13Spirited AwayMovies & TV17.03×
14BrandyFood & Beverages15.25×
15HennessyFood & Beverages14.85×
16Boney M.Music & Radio13.81×
17FolklorePolitics & Society13.59×
18John TravoltaMovies & TV12.04×
19Mel GibsonMovies & TV9.92×
20Young-adult fictionLiterature7.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the William H. Macy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by William H. Macy audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM4.37×
ExtroversionTHRILL1.41×
Early Adopter MentalityPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by William H. Macy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
DIY MentalityTHRILL0.74×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does William H. Macy have in Germany?

William H. Macy has an estimated audience of 743,481 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of William H. Macy fans?

29.2% of William H. Macy fans are female, 70.8% are male, with an average age of 49.4 years.

03

Which brands do William H. Macy fans like most?

William H. Macy fans show strongest brand affinity for Danny DeVito (148.08×), Ashton Kutcher (64.78×), and Charlie Sheen (44.04×) over the country average.

04

Where do William H. Macy fans live in Germany?

William H. Macy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do William H. Macy fans also like?

Beyond William H. Macy itself, the audience over-indexes on Ashton Kutcher (64.78×), Charlie Sheen (44.04×), Eddie Murphy (58.35×), and Folklore (13.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See William H. Macy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for William H. Macy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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