Rascasse Audience Intelligence

William H. Macy Audience in United States

A data profile of the people who buy, follow and care about William H. Macy in United States — modelled from more than twelve digital signal sources. William H. Macy has an estimated audience of 2,611,943 people in United States.

#677among Actor Actress or TV Star in United States#1897among Person in United States#1644in Movies & TV

The average William H. Macy fan in United States is 38.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jeremy Allen White, Emmy Rossum, Tim Robbins, with strongest over-indexing on Jeremy Allen White (324.87× the country average).

Demographically, the William H. Macy audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical William H. Macy fan in United States is balanced, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Jeremy Allen White.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the William H. Macy profile in United States.

Audience size
2.6M
in United States
Gender
46.4%♀
53.6% male
Age
38.0
average years
Country rank
#11518
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of William H. Macy fans

46.4% are female, 53.6% are male, average age 38.0.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for William H. Macy audience in United States
MetricValue
Female46.4%
Male53.6%
Average age38.0
Estimated audience size2,611,943
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the William H. Macy audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

39.7%

of the worldwide William H. Macy audience comes from United States.

Worldwide audience distribution share by country for William H. Macy
CountryShare
United States39.7%
France11.5%
Germany11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the William H. Macy audience in United States is strongest.

Fig. 05

Top regions by affinity

William H. Macy fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~30K1.26×
02Minnesota~50K1.21×
03Colorado~50K1.19×
04Missouri~50K1.17×
05West Virginia~10K1.17×
06Oklahoma~30K1.16×
07Montana~8K1.15×
08North Dakota~6K1.15×
09Indiana~50K1.12×
10Kentucky~40K1.11×
11Idaho~10K1.11×
12Wisconsin~40K1.10×
13Ohio~90K1.09×
14Vermont~5K1.09×
15Michigan~70K1.08×
16Oregon~30K1.07×
17Illinois~90K1.06×
18Arkansas~20K1.06×
19Kansas~20K1.06×
20South Dakota~6K1.06×
21Maine~10K1.05×
22Pennsylvania~90K1.04×
23Arizona~60K1.04×
24New Mexico~10K1.03×
25Utah~20K1.02×
26Nebraska~10K1.02×
27New Hampshire~10K1.02×
28Tennessee~50K1.01×
29Washington~50K1.00×
30Alaska~6K1.00×
31Alabama~30K0.94×
32Texas~200K0.93×
33Rhode Island~8K0.92×
34South Carolina~40K0.91×
35Mississippi~20K0.91×
36North Carolina~70K0.90×
37Connecticut~20K0.89×
38California~200K0.88×
39Maryland~40K0.88×
40Louisiana~30K0.88×
41Nevada~20K0.88×
42Delaware~6K0.88×
43Massachusetts~40K0.87×
44New York~100K0.86×
45New Jersey~60K0.86×
46Georgia~70K0.85×
47Florida~100K0.84×
48Virginia~50K0.81×
49Hawaii~8K0.73×
50Washington, District of Columbia~5K0.64×
Fig. 06

Affinity by region

Affinity by region — William H. Macy, United States
0.64×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the William H. Macy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for William H. Macy audience
#·InterestCategoryAffinity×
01Jeremy Allen WhiteMovies & TV324.87×
02Emmy RossumMovies & TV266.14×
03Tim RobbinsMovies & TV112.08×
04Californication (TV series)Movies & TV105.27×
05Debra MessingMovies & TV86.90×
06Six Feet Under (TV series)Movies & TV77.84×
07Liev SchreiberMovies & TV58.64×
08Danny DeVitoMovies & TV56.39×
09Boogie NightsMovies & TV45.58×
10Ashton KutcherMovies & TV39.00×
11Hollywood Walk of FameMovies & TV36.18×
12John C. ReillyMovies & TV32.99×
13Tim AllenMovies & TV30.97×
14Raven-SymonéMovies & TV24.97×
15John TravoltaMovies & TV22.03×
16Melanie LynskeyMovies & TV20.00×
17Chris TuckerMovies & TV18.46×
18Sally FieldMovies & TV17.49×
19Burt ReynoldsMovies & TV14.81×
20Halle BerryMovies & TV12.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the William H. Macy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by William H. Macy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Convenience OrientationPREMIUM1.77×
Price SensitivityPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by William H. Macy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.49×
Design AffinityPREMIUM0.68×
SustainabilityBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does William H. Macy have in United States?

William H. Macy has an estimated audience of 2,611,943 people in United States, concentrated in California and Texas.

02

What is the gender split and age of William H. Macy fans?

46.4% of William H. Macy fans are female, 53.6% are male, with an average age of 38.0 years.

03

Which brands do William H. Macy fans like most?

William H. Macy fans show strongest brand affinity for Jeremy Allen White (324.87×), Emmy Rossum (266.14×), and Tim Robbins (112.08×) over the country average.

04

Where do William H. Macy fans live in United States?

William H. Macy fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do William H. Macy fans also like?

Beyond William H. Macy itself, the audience over-indexes on Emmy Rossum (266.14×), Tim Robbins (112.08×), Danny DeVito (56.39×), and Debra Messing (86.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See William H. Macy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for William H. Macy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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