Wetsuit Audience in Germany
Wetsuit has an estimated audience of 233,887 people in Germany. 41.0% are female, 59.0% are male, average age 42.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Natural World, William H. Macy, Recreational diving, Krysten Ritter, Finswimming.
The average Wetsuit fan in Germany is 42.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Natural World, William H. Macy, Recreational diving, with strongest over-indexing on Natural World (5.39× the country average). Demographically, the Wetsuit audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Wetsuit fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 42.2 |
| Estimated audience size | 233,887 |
Audience persona
The typical Wetsuit fan in Germany is more male, around 42.2 years old, with strong Sustainability tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 54,667 | 1.45× |
| Nordrhein-Westfalen | 53,229 | 1.04× |
| Baden-Württemberg | 35,435 | 1.11× |
| Hessen | 22,850 | 1.28× |
| Niedersachsen | 21,324 | 0.94× |
| Berlin | 15,445 | 1.48× |
| Sachsen | 9,880 | 0.86× |
| Schleswig-Holstein | 9,531 | 1.13× |
| Rheinland-Pfalz | 9,320 | 0.8× |
| Hamburg | 7,513 | 1.42× |
| Brandenburg | 5,636 | 0.78× |
| Thüringen | 3,830 | 0.64× |
| Sachsen-Anhalt | 3,661 | 0.6× |
| Mecklenburg-Vorpommern | 3,012 | 0.67× |
| Bremen | 2,280 | 1.14× |
| Saarland | 1,858 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 5.39× | Fashion & Accessoires |
| William H. Macy | 20.28× | Movies & TV |
| Recreational diving | 19.84× | Sports |
| Krysten Ritter | 22.11× | Movies & TV |
| Finswimming | 32.88× | Sports |
| Diving equipment | 18.98× | Sports |
| Deborah Ann Woll | 24.52× | Movies & TV |
| Underwater diving | 7.51× | Sports |
| EgyptAir | 21.72× | Travel & Leisure |
| Scuba set | 20.18× | |
| Clark Gregg | 30.64× | Movies & TV |
| Recreational dive sites | 18.21× | Travel & Leisure |
| Vincent D’Onofrio | 12.86× | Movies & TV |
| Surf kayaking | 31.33× | Sports |
| Fiji | 18.43× | Travel & Leisure |
| Swimfin | 31.7× | Sports |
| Canada | 2.75× | Travel & Leisure |
| Compass | 10.08× | Home & Garden |
| Diving | 5.95× | Sports |
| Scuba diving | 5.21× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.36 |
| Travelling | THRILL | 1.53 |
| Early Adopter Mentality | POWER | 1.48 |
| Sports Activity | POWER | 1.46 |
| Extroversion | THRILL | 1.38 |
| DIY Mentality | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| Japan | 8.3% |
| Australia | 6.3% |
See Wetsuit audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wetsuit have in Germany?
Wetsuit has an estimated audience of 233,887 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Wetsuit fans?
41.0% of Wetsuit fans are female, 59.0% are male, with an average age of 42.2 years.
Which brands do Wetsuit fans like most?
Wetsuit fans show strongest brand affinity for Natural World (5.39×), William H. Macy (20.28×), and Recreational diving (19.84×) over the country average.
Where do Wetsuit fans live in Germany?
Wetsuit fans in Germany are most concentrated in Bayern (reach 54,667), Nordrhein-Westfalen (reach 53,229), and Baden-Württemberg (reach 35,435). These three regions account for the largest share of the active audience.
What other brands do Wetsuit fans also like?
Beyond Wetsuit itself, the audience over-indexes on William H. Macy (20.28×), Recreational diving (19.84×), Krysten Ritter (22.11×), and Finswimming (32.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wetsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.