A data profile of the people who buy, follow and care about Scuba set in Germany — modelled from more than twelve digital signal sources. Scuba set has an estimated audience of 246,220 people in Germany.
The average Scuba set fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Boat show, Diving, Snorkeling, with strongest over-indexing on Boat show (56.17× the country average).
Demographically, the Scuba set audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Scuba set fan in Germany is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Boat show.
The key figures that characterise the Scuba set profile in Germany.
41.9% are female, 58.1% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 38.3 |
| Estimated audience size | 246,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Scuba set audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.2% |
| United Kingdom | 6.6% |
| Italy | 4.5% |
Where the Scuba set audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~4K | 1.69× | |
| 02 | Thüringen | ~7K | 1.08× | |
| 03 | Brandenburg | ~8K | 1.07× | |
| 04 | Mecklenburg-Vorpommern | ~5K | 1.05× | |
| 05 | Hamburg | ~6K | 1.03× | |
| 06 | Saarland | ~3K | 1.01× | |
| 07 | Schleswig-Holstein | ~9K | 1.00× | |
| 08 | Sachsen-Anhalt | ~6K | 0.99× | |
| 09 | Rheinland-Pfalz | ~10K | 0.97× | |
| 10 | Sachsen | ~10K | 0.95× | |
| 11 | Berlin | ~10K | 0.90× | |
| 12 | Niedersachsen | ~20K | 0.86× | |
| 13 | Hessen | ~20K | 0.86× | |
| 14 | Baden-Württemberg | ~30K | 0.83× | |
| 15 | Bayern | ~30K | 0.80× | |
| 16 | Nordrhein-Westfalen | ~40K | 0.77× |
The strongest cross-interests of the Scuba set audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aqua-lung | Sports | 70.59× | ||
| 02 | Boat show | Travel & Leisure | 56.17× | ||
| 03 | Dive center | Travel & Leisure | 22.27× | ||
| 04 | Diving | Sports | 20.18× | ||
| 05 | Wetsuit | Sports | 20.18× | ||
| 06 | Diving watch | Fashion & Accessoires | 17.29× | ||
| 07 | Suunto | Sports | 14.72× | ||
| 08 | Snorkeling | Sports | 13.79× | ||
| 09 | Motorboat | Cars & Mobility | 12.29× | ||
| 10 | Travelzoo | Travel & Leisure | 11.69× | ||
| 11 | Absolut Vodka | Food & Beverages | 11.16× | ||
| 12 | Freediving | Sports | 11.04× | ||
| 13 | Christina Applegate | Movies & TV | 10.42× | ||
| 14 | Drew Barrymore | Movies & TV | 8.48× | ||
| 15 | Mel Gibson | Movies & TV | 6.23× | ||
| 16 | Sunday Brunch | Kids & Family | 5.85× | ||
| 17 | Tour de France | Sports | 3.68× | ||
| 18 | Michael Jackson | Music & Radio | 2.55× | ||
| 19 | Tagesschau | Movies & TV | 2.30× | ||
| 20 | Ryanair | Travel & Leisure | 2.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.08× | |
| Travelling | THRILL | 1.93× | |
| Quality Awareness | PREMIUM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Family Orientation | CONSERVATISM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.81× |
Scuba set has an estimated audience of 246,220 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
41.9% of Scuba set fans are female, 58.1% are male, with an average age of 38.3 years.
Scuba set fans show strongest brand affinity for Boat show (56.17×), Diving (20.18×), and Snorkeling (13.79×) over the country average.
Scuba set fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Scuba set itself, the audience over-indexes on Diving (20.18×), Snorkeling (13.79×), Motorboat (12.29×), and Aqua-lung (70.59×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Scuba set. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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