Dive center Audience in Germany
Dive center has an estimated audience of 266,402 people in Germany. 36.7% are female, 63.3% are male, average age 42.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Recreational diving, Underwater videography, Technical diving, Deep diving, Open Water Diver.
The average Dive center fan in Germany is 42.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Recreational diving, Underwater videography, Technical diving, with strongest over-indexing on Recreational diving (30.63× the country average). Demographically, the Dive center audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Dive center fans
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 42.3 |
| Estimated audience size | 266,402 |
Audience persona
The typical Dive center fan in Germany is more male, around 42.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Recreational diving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 78,186 | 1.83× |
| Nordrhein-Westfalen | 48,420 | 0.83× |
| Baden-Württemberg | 45,314 | 1.25× |
| Hessen | 30,536 | 1.5× |
| Berlin | 24,979 | 2.1× |
| Niedersachsen | 18,203 | 0.7× |
| Sachsen | 10,429 | 0.8× |
| Hamburg | 9,202 | 1.53× |
| Rheinland-Pfalz | 8,893 | 0.67× |
| Schleswig-Holstein | 7,616 | 0.8× |
| Brandenburg | 5,561 | 0.67× |
| Thüringen | 4,289 | 0.63× |
| Sachsen-Anhalt | 3,637 | 0.53× |
| Saarland | 2,990 | 0.91× |
| Mecklenburg-Vorpommern | 2,761 | 0.54× |
| Bremen | 1,627 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Recreational diving | 30.63× | Sports |
| Underwater videography | 47.5× | Arts & Culture |
| Technical diving | 45.8× | |
| Deep diving | 48.94× | Sports |
| Open Water Diver | 51.92× | |
| Master Scuba Diver | 62.86× | Sports |
| Diving equipment | 27.21× | Sports |
| Cave diving | 53.9× | Sports |
| Mares (scuba gear company) | 53.05× | Sports |
| Ocean | 10.76× | Travel & Leisure |
| Scuba Schools International | 50.72× | Sports |
| Scubapro | 55.7× | Sports |
| Underwater diving | 9.22× | Sports |
| Underwater photography | 12.84× | Technology & Electronics |
| Recreational dive sites | 23.83× | Travel & Leisure |
| Bath, Somerset | 9.95× | |
| Snorkeling | 8.94× | Sports |
| Aqua-lung | 60.49× | Sports |
| Scuba set | 22.27× | |
| Diver certification | 41.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.81 |
| Risk Appetite | THRILL | 2.08 |
| Sustainability | BALANCE | 1.75 |
| Sports Activity | POWER | 1.63 |
| Quality Awareness | PREMIUM | 1.47 |
| Design Affinity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Italy | 9.5% |
| Japan | 7.8% |
See Dive center audiences in other countries
More Travel & Leisure audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Dive center have in Germany?
Dive center has an estimated audience of 266,402 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Dive center fans?
36.7% of Dive center fans are female, 63.3% are male, with an average age of 42.3 years.
Which brands do Dive center fans like most?
Dive center fans show strongest brand affinity for Recreational diving (30.63×), Underwater videography (47.5×), and Technical diving (45.8×) over the country average.
Where do Dive center fans live in Germany?
Dive center fans in Germany are most concentrated in Bayern (reach 78,186), Nordrhein-Westfalen (reach 48,420), and Baden-Württemberg (reach 45,314). These three regions account for the largest share of the active audience.
What other brands do Dive center fans also like?
Beyond Dive center itself, the audience over-indexes on Underwater videography (47.5×), Technical diving (45.8×), Deep diving (48.94×), and Open Water Diver (51.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dive center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.