Dive center Audience in United States
Dive center has an estimated audience of 839,868 people in United States. 47.2% are female, 52.8% are male, average age 40.5. Top regions: California, Florida, New York.
The average Dive center fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Demographically, the Dive center audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Dive center fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 40.5 |
| Estimated audience size | 839,868 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 200,676 | 2.17× |
| Florida | 127,754 | 2.25× |
| New York | 75,064 | 1.6× |
| Texas | 72,724 | 1.01× |
| Illinois | 38,766 | 1.39× |
| Virginia | 34,309 | 1.68× |
| Washington | 32,440 | 1.93× |
| New Jersey | 31,601 | 1.48× |
| Georgia | 27,158 | 1.05× |
| Hawaii | 20,716 | 5.74× |
| Massachusetts | 19,828 | 1.2× |
| North Carolina | 19,054 | 0.75× |
| Pennsylvania | 18,470 | 0.65× |
| Colorado | 14,000 | 1.06× |
| Indiana | 9,815 | 0.64× |
| Ohio | 9,727 | 0.38× |
| Kentucky | 9,652 | 0.92× |
| Tennessee | 9,612 | 0.57× |
| Utah | 8,633 | 1.15× |
| Maryland | 8,390 | 0.58× |
| Michigan | 8,255 | 0.38× |
| Oregon | 7,507 | 0.78× |
| Arizona | 7,147 | 0.42× |
| Missouri | 6,337 | 0.47× |
| Washington, District of Columbia | 6,232 | 2.47× |
| Wisconsin | 5,842 | 0.46× |
| South Carolina | 5,125 | 0.41× |
| Connecticut | 5,105 | 0.61× |
| Minnesota | 5,079 | 0.42× |
| Nevada | 4,921 | 0.61× |
| Oklahoma | 4,119 | 0.44× |
| Iowa | 3,922 | 0.57× |
| Idaho | 3,614 | 0.86× |
| Louisiana | 3,613 | 0.33× |
| Alabama | 3,363 | 0.29× |
| Kansas | 3,099 | 0.47× |
| Mississippi | 2,935 | 0.42× |
| Arkansas | 2,808 | 0.41× |
| Rhode Island | 2,669 | 1× |
| Alaska | 2,435 | 1.36× |
| West Virginia | 2,423 | 0.62× |
| South Dakota | 2,304 | 1.19× |
| New Mexico | 2,244 | 0.53× |
| Montana | 2,122 | 0.91× |
| Maine | 2,075 | 0.69× |
| Vermont | 2,042 | 1.38× |
| New Hampshire | 1,996 | 0.6× |
| Nebraska | 1,955 | 0.46× |
| North Dakota | 1,870 | 1.08× |
| Wyoming | 1,809 | 1.45× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.62 |
| Patriotism | CONSERVATISM | 2.6 |
| Travelling | THRILL | 1.88 |
| Sustainability | BALANCE | 1.61 |
| Need for Security | CONSERVATISM | 1.54 |
| Pet Ownership | JOY | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Italy | 9.5% |
| Japan | 7.8% |
See Dive center audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Dive center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.