A data profile of the people who buy, follow and care about Martin Lawrence in Germany — modelled from more than twelve digital signal sources. Martin Lawrence has an estimated audience of 393,438 people in Germany.
The average Martin Lawrence fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Martin Rütter, Obedience school, Florian Silbereisen, with strongest over-indexing on Martin Rütter (14.83× the country average).
Demographically, the Martin Lawrence audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Martin Lawrence fan in Germany is more female, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Martin Rütter.
The key figures that characterise the Martin Lawrence profile in Germany.
61.2% are female, 38.8% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 42.1 |
| Estimated audience size | 393,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 29% | |
| 50+ | 26% |
of the worldwide Martin Lawrence audience comes from Germany.
| Country | Share |
|---|---|
| United States | 46.5% |
| Brazil | 6.3% |
| United Kingdom | 5.0% |
Where the Martin Lawrence audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~90K | 1.15× | |
| 02 | Hessen | ~30K | 1.12× | |
| 03 | Rheinland-Pfalz | ~20K | 1.09× | |
| 04 | Sachsen-Anhalt | ~10K | 1.09× | |
| 05 | Brandenburg | ~10K | 1.06× | |
| 06 | Baden-Württemberg | ~50K | 1.04× | |
| 07 | Bremen | ~3K | 1.03× | |
| 08 | Niedersachsen | ~40K | 1.02× | |
| 09 | Berlin | ~20K | 1.02× | |
| 10 | Saarland | ~4K | 1.02× | |
| 11 | Mecklenburg-Vorpommern | ~7K | 0.98× | |
| 12 | Schleswig-Holstein | ~10K | 0.97× | |
| 13 | Thüringen | ~9K | 0.97× | |
| 14 | Bayern | ~50K | 0.95× | |
| 15 | Hamburg | ~8K | 0.94× | |
| 16 | Sachsen | ~10K | 0.67× |
The strongest cross-interests of the Martin Lawrence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Martin Rütter | Pets & Animals | 14.83× | ||
| 02 | Sven Martinek | Movies & TV | 5.70× | ||
| 03 | Obedience school | Pets & Animals | 4.32× | ||
| 04 | Florian Silbereisen | Music & Radio | 3.62× | ||
| 05 | Bauer sucht Frau | Movies & TV | 3.27× | ||
| 06 | Roland Kaiser | Music & Radio | 3.13× | ||
| 07 | In aller Freundschaft | Movies & TV | 3.02× | ||
| 08 | Fressnapf | Shopping | 2.91× | ||
| 09 | Sarah Connor | Music & Radio | 2.86× | ||
| 10 | Let's Dance (German TV series) | Movies & TV | 2.84× | ||
| 11 | Michelle | Music & Radio | 2.82× | ||
| 12 | Schlager music | Music & Radio | 2.79× | ||
| 13 | Thomas Gottschalk | Movies & TV | 2.75× | ||
| 14 | Chihuahua (dog) | Pets & Animals | 2.70× | ||
| 15 | Pleiteticker | News | 2.52× | ||
| 16 | Wetter.com | Home & Garden | 2.47× | ||
| 17 | ZDF | Movies & TV | 2.22× | ||
| 18 | Helene Fischer | Music & Radio | 2.21× | ||
| 19 | Müller (company) | Food & Beverages | 2.00× | ||
| 20 | Bild | News | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.41× | |
| Spirituality | BALANCE | 1.22× | |
| Tradition | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.44× | |
| Individualism | JOY | 0.46× | |
| Mindfulness | BALANCE | 0.48× |
Martin Lawrence has an estimated audience of 393,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
61.2% of Martin Lawrence fans are female, 38.8% are male, with an average age of 42.1 years.
Martin Lawrence fans show strongest brand affinity for Martin Rütter (14.83×), Obedience school (4.32×), and Florian Silbereisen (3.62×) over the country average.
Martin Lawrence fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Martin Lawrence itself, the audience over-indexes on Obedience school (4.32×), Florian Silbereisen (3.62×), Roland Kaiser (3.13×), and Schlager music (2.79×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Martin Lawrence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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