Rascasse Audience Intelligence

Vermouth Audience in United States

A data profile of the people who buy, follow and care about Vermouth in United States — modelled from more than twelve digital signal sources. Vermouth has an estimated audience of 738,631 people in United States.

#60among Alcohol in United States#9841among Topic in United States#1602in Food & Beverages

The average Vermouth fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Skate (video game), Apéritif and digestif, Empanada, with strongest over-indexing on Skate (video game) (109.79× the country average).

Demographically, the Vermouth audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vermouth fan in United States is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Skate (video game).

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vermouth profile in United States.

Audience size
739K
in United States
Gender
54.9%♀
45.1% male
Age
40.6
average years
Country rank
#28914
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vermouth fans

54.9% are female, 45.1% are male, average age 40.6.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Vermouth audience in United States
MetricValue
Female54.9%
Male45.1%
Average age40.6
Estimated audience size738,631
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Vermouth audience in United States
Age bracketShare%
16-1912%
20-2923%
30-3923%
40-4923%
50+20%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Vermouth audience comes from United States.

Worldwide audience distribution share by country for Vermouth
CountryShare
Italy25.6%
Spain12.6%
United States7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vermouth audience in United States is strongest.

Fig. 05

Top regions by affinity

Vermouth fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.26×
02Maine~3K1.19×
03Alaska~2K1.19×
04Vermont~2K1.18×
05Washington~20K1.17×
06Massachusetts~20K1.17×
07Oregon~10K1.13×
08New York~50K1.11×
09Hawaii~4K1.11×
10California~90K1.10×
11Colorado~10K1.09×
12Montana~2K1.09×
13Illinois~30K1.07×
14North Carolina~20K1.06×
15Nebraska~4K1.06×
16New Hampshire~3K1.06×
17Connecticut~8K1.04×
18Kansas~6K1.02×
19Idaho~4K1.01×
20Tennessee~10K0.99×
21Rhode Island~2K0.99×
22North Dakota~2K0.99×
23Louisiana~9K0.98×
24South Dakota~2K0.98×
25Virginia~20K0.97×
26Minnesota~10K0.97×
27Utah~6K0.96×
28Arizona~10K0.95×
29South Carolina~10K0.95×
30Kentucky~9K0.95×
31Missouri~10K0.94×
32Wisconsin~10K0.94×
33Alabama~10K0.94×
34Iowa~6K0.93×
35Michigan~20K0.92×
36Indiana~10K0.92×
37Oklahoma~8K0.92×
38Arkansas~6K0.92×
39Nevada~7K0.91×
40West Virginia~3K0.91×
41Florida~50K0.90×
42Pennsylvania~20K0.90×
43New Jersey~20K0.90×
44New Mexico~3K0.90×
45Ohio~20K0.89×
46Maryland~10K0.89×
47Delaware~2K0.89×
48Texas~60K0.88×
49Georgia~20K0.87×
50Mississippi~5K0.86×
Fig. 06

Affinity by region

Affinity by region — Vermouth, United States
0.86×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vermouth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vermouth audience
#·InterestCategoryAffinity×
01Parque Warner MadridTravel & Leisure120.47×
02Skate (video game)Games109.79×
03PastisFood & Beverages106.61×
04Futbol ArgentinoSports96.94×
05Argentine Football AssociationSports76.75×
06RakıFood & Beverages69.85×
07worlds 50 best restaurantsFood & Beverages63.91×
08EmpanadaFood & Beverages38.23×
09Opera (web browser)Internet & Social Media32.11×
10Apéritif and digestifFood & Beverages32.03×
11Guy PearceMovies & TV29.61×
12CampariFood & Beverages29.21×
13BittersFood & Beverages18.16×
14TurinTravel & Leisure15.93×
15Sarah Michelle GellarMovies & TV13.58×
16Safari (web browser)Technology & Electronics11.77×
17Nicolas CageMovies & TV9.42×
18Haven (TV series)Movies & TV8.90×
19GinFood & Beverages8.38×
20ICloudTechnology & Electronics8.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vermouth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vermouth audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.42×
Luxury OrientationPREMIUM1.64×
Design AffinityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vermouth audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.09×
Pet OwnershipJOY1.10×
Risk AppetiteTHRILL1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vermouth have in United States?

Vermouth has an estimated audience of 738,631 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vermouth fans?

54.9% of Vermouth fans are female, 45.1% are male, with an average age of 40.6 years.

03

Which brands do Vermouth fans like most?

Vermouth fans show strongest brand affinity for Skate (video game) (109.79×), Apéritif and digestif (32.03×), and Empanada (38.23×) over the country average.

04

Where do Vermouth fans live in United States?

Vermouth fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Vermouth fans also like?

Beyond Vermouth itself, the audience over-indexes on Apéritif and digestif (32.03×), Empanada (38.23×), Pastis (106.61×), and Futbol Argentino (96.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Vermouth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vermouth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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