Vermouth Audience in United States

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Vermouth has an estimated audience of 738,631 people in United States. 54.9% are female, 45.1% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Skate (video game), Apéritif and digestif, Empanada, Pastis, Futbol Argentino.

The average Vermouth fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Skate (video game), Apéritif and digestif, Empanada, with strongest over-indexing on Skate (video game) (109.79× the country average). Demographically, the Vermouth audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Vermouth fans

Demographic split for Vermouth audience in United States
MetricValue
Female54.9%
Male45.1%
Average age40.6
Estimated audience size738,631

Audience persona

The typical Vermouth fan in United States is balanced, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for Skate (video game).

Top regions in United States

Top regions ranked by reach for Vermouth in United States
RegionReachAffinity
California92,7601.14×
Texas58,5120.92×
New York48,6221.18×
Florida46,2960.93×
Illinois27,1301.1×
North Carolina24,5501.1×
Pennsylvania23,3340.94×
Georgia21,0360.92×
Ohio20,9300.92×
Massachusetts18,1021.24×
Washington17,9451.21×
Virginia17,9141×
Michigan17,8410.92×
New Jersey17,3750.92×
Tennessee14,6470.99×
Arizona14,4650.96×
Colorado13,0931.12×
Indiana12,9250.96×
Missouri11,5800.97×
Maryland11,4370.9×
Wisconsin10,6980.96×
Minnesota10,6461.01×
South Carolina10,6120.95×
Oregon10,1621.2×
Alabama9,6900.94×
Louisiana9,4670.99×
Kentucky8,6080.93×
Connecticut7,5571.02×
Oklahoma7,5500.92×
Nevada6,5350.91×
Utah6,3140.95×
Kansas5,9011.01×
Iowa5,5360.91×
Arkansas5,3290.88×
Mississippi4,7660.78×
Nebraska3,9051.05×
Idaho3,6200.98×
Hawaii3,6031.13×
New Mexico3,1280.84×
Maine3,1231.18×
Washington, District of Columbia3,1211.41×
New Hampshire2,9401.01×
West Virginia2,7980.81×
Rhode Island2,2680.96×
Montana2,2261.09×
Alaska1,8441.17×
Delaware1,6420.81×
South Dakota1,5350.9×
Vermont1,5161.17×
North Dakota1,3630.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vermouth audience
BrandAffinityCategory
Skate (video game)109.79×Games
Apéritif and digestif32.03×Food & Beverages
Empanada38.23×Food & Beverages
Pastis106.61×Food & Beverages
Futbol Argentino96.94×Sports
Guy Pearce29.61×Movies & TV
Opera (web browser)32.11×Internet & Social Media
worlds 50 best restaurants63.91×Food & Beverages
Sarah Michelle Gellar13.58×Movies & TV
Safari (web browser)11.77×Technology & Electronics
Rakı69.85×Food & Beverages
Parque Warner Madrid120.47×Travel & Leisure
ICloud8.13×Technology & Electronics
Argentine Football Association76.75×Sports
Campari29.21×Food & Beverages
Gin8.38×Food & Beverages
Nicolas Cage9.42×Movies & TV
Haven (TV series)8.9×Movies & TV
Turin15.93×Travel & Leisure
Bitters18.16×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vermouth audience
TraitClusterScore
Community OrientationOPEN8.17
Design AffinityPREMIUM2.09
IndulgenceJOY2.08
LGBTQ+ IdentityOPEN1.99
Luxury OrientationPREMIUM1.91
Sports ActivityPOWER1.8

Worldwide distribution

Worldwide audience distribution share by country for Vermouth
CountryShare
Italy25.7%
Spain12.7%
United States7.8%

See Vermouth audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Vermouth have in United States?

Vermouth has an estimated audience of 738,631 people in United States, concentrated in California and Texas.

What is the gender split and age of Vermouth fans?

54.9% of Vermouth fans are female, 45.1% are male, with an average age of 40.6 years.

Which brands do Vermouth fans like most?

Vermouth fans show strongest brand affinity for Skate (video game) (109.79×), Apéritif and digestif (32.03×), and Empanada (38.23×) over the country average.

Where do Vermouth fans live in United States?

Vermouth fans in United States are most concentrated in California (reach 92,760), Texas (reach 58,512), and New York (reach 48,622). These three regions account for the largest share of the active audience.

What other brands do Vermouth fans also like?

Beyond Vermouth itself, the audience over-indexes on Apéritif and digestif (32.03×), Empanada (38.23×), Pastis (106.61×), and Futbol Argentino (96.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vermouth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.