Bitters Audience in United States
Bitters has an estimated audience of 1,224,821 people in United States. 41.4% are female, 58.6% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Therapy, Learning, Sleep, Metabolism, Women's clothing.
The average Bitters fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Therapy, Learning, Sleep, with strongest over-indexing on Therapy (1.71× the country average). Demographically, the Bitters audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Bitters fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 41.8 |
| Estimated audience size | 1,224,821 |
Audience persona
The typical Bitters fan in United States is more male, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Therapy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 146,907 | 1.09× |
| Texas | 127,619 | 1.21× |
| Florida | 84,115 | 1.01× |
| New York | 80,298 | 1.17× |
| Illinois | 45,704 | 1.12× |
| North Carolina | 44,354 | 1.2× |
| Pennsylvania | 43,936 | 1.07× |
| Georgia | 43,715 | 1.16× |
| Ohio | 38,284 | 1.01× |
| Michigan | 32,807 | 1.02× |
| New Jersey | 30,455 | 0.98× |
| Virginia | 29,660 | 0.99× |
| Tennessee | 24,890 | 1.01× |
| Arizona | 24,873 | 0.99× |
| Massachusetts | 24,313 | 1.01× |
| Washington | 23,733 | 0.97× |
| Indiana | 23,169 | 1.04× |
| Maryland | 22,897 | 1.09× |
| Wisconsin | 21,662 | 1.18× |
| Colorado | 19,005 | 0.98× |
| Missouri | 18,302 | 0.93× |
| South Carolina | 18,277 | 0.99× |
| Minnesota | 18,238 | 1.04× |
| Louisiana | 18,217 | 1.15× |
| Alabama | 16,694 | 0.98× |
| Kentucky | 15,482 | 1.01× |
| Oregon | 14,136 | 1.01× |
| Oklahoma | 13,834 | 1.02× |
| Connecticut | 12,834 | 1.04× |
| Nevada | 11,749 | 0.99× |
| Mississippi | 10,185 | 1.01× |
| Kansas | 9,749 | 1.01× |
| Iowa | 9,442 | 0.94× |
| Arkansas | 9,366 | 0.93× |
| Utah | 9,162 | 0.84× |
| Nebraska | 5,938 | 0.97× |
| New Mexico | 5,788 | 0.94× |
| Idaho | 5,645 | 0.92× |
| Hawaii | 5,494 | 1.04× |
| West Virginia | 4,327 | 0.76× |
| New Hampshire | 4,308 | 0.89× |
| Maine | 4,092 | 0.93× |
| Washington, District of Columbia | 3,727 | 1.01× |
| Rhode Island | 3,443 | 0.88× |
| Montana | 3,379 | 0.99× |
| Delaware | 3,188 | 0.94× |
| Alaska | 2,944 | 1.12× |
| South Dakota | 2,561 | 0.9× |
| North Dakota | 2,110 | 0.84× |
| Vermont | 1,962 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Therapy | 1.71× | Health |
| Learning | 1.58× | Business & Career |
| Sleep | 1.87× | Health |
| Metabolism | 2.6× | Health |
| Women's clothing | 1.62× | Fashion & Accessoires |
| Eating | 1.54× | Food & Beverages |
| Parent | 1.59× | Kids & Family |
| Christmas | 1.69× | Kids & Family |
| Kohl's | 1.57× | Shopping |
| Symptom | 1.91× | Health |
| Weight loss (Fitness And wellness) | 1.71× | Health |
| Skin care | 1.63× | Beauty & Wellness |
| Husband | 2.1× | Kids & Family |
| Heart (novel) | 1.53× | Literature |
| Grandparent | 1.79× | Kids & Family |
| Brain | 1.66× | Health |
| Pregnancy | 1.74× | Kids & Family |
| Ageing | 1.99× | Beauty & Wellness |
| Gratitude | 1.55× | Politics & Society |
| Offspring | 1.78× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.81 |
| Early Adopter Mentality | POWER | 1.51 |
| Design Affinity | PREMIUM | 1.42 |
| Luxury Orientation | PREMIUM | 1.27 |
| Sustainability | BALANCE | 1.26 |
| Healthy Lifestyle | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 14.3% |
| China | 5.5% |
See Bitters audiences in other countries
More Alcohol audiences in United States
- Beer (74,619,427)
- Whisky (27,567,431)
- Tequila (23,426,140)
- Vodka (19,600,474)
- Microbrewery (17,831,954)
Frequently asked questions
How many fans does Bitters have in United States?
Bitters has an estimated audience of 1,224,821 people in United States, concentrated in California and Texas.
What is the gender split and age of Bitters fans?
41.4% of Bitters fans are female, 58.6% are male, with an average age of 41.8 years.
Which brands do Bitters fans like most?
Bitters fans show strongest brand affinity for Therapy (1.71×), Learning (1.58×), and Sleep (1.87×) over the country average.
Where do Bitters fans live in United States?
Bitters fans in United States are most concentrated in California (reach 146,907), Texas (reach 127,619), and Florida (reach 84,115). These three regions account for the largest share of the active audience.
What other brands do Bitters fans also like?
Beyond Bitters itself, the audience over-indexes on Learning (1.58×), Sleep (1.87×), Metabolism (2.6×), and Women's clothing (1.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bitters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.