Rascasse Audience Intelligence

Bitters Audience in Germany

A data profile of the people who buy, follow and care about Bitters in Germany — modelled from more than twelve digital signal sources. Bitters has an estimated audience of 295,473 people in Germany.

#39among Alcohol in Germany#6199among Topic in Germany#856in Food & Beverages

The average Bitters fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Transfermarkt, SPRINTS, with strongest over-indexing on Tagesschau (2.41× the country average).

Demographically, the Bitters audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bitters fan in Germany is balanced, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Tagesschau.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bitters profile in Germany.

Audience size
295K
in Germany
Gender
46.5%♀
53.5% male
Age
42.1
average years
Country rank
#17537
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bitters fans

46.5% are female, 53.5% are male, average age 42.1.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Bitters audience in Germany
MetricValue
Female46.5%
Male53.5%
Average age42.1
Estimated audience size295,473
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Bitters audience in Germany
Age bracketShare%
16-1910%
20-2920%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Bitters audience comes from Germany.

Worldwide audience distribution share by country for Bitters
CountryShare
United States21.9%
Italy14.2%
China5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bitters audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bitters fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~7K1.20×
02Niedersachsen~30K1.18×
03Berlin~20K1.15×
04Hessen~30K1.11×
05Hamburg~7K1.11×
06Baden-Württemberg~40K1.01×
07Bayern~50K1.00×
08Bremen~3K1.00×
09Nordrhein-Westfalen~60K0.99×
10Rheinland-Pfalz~10K0.96×
11Saarland~3K0.94×
12Schleswig-Holstein~10K0.93×
13Thüringen~7K0.91×
14Sachsen~10K0.90×
15Sachsen-Anhalt~7K0.90×
16Brandenburg~8K0.89×
Fig. 06

Affinity by region

Affinity by region — Bitters, Germany
0.89×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bitters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bitters audience
#·InterestCategoryAffinity×
01Julia FischerMusic & Radio6.31×
02Bob OdenkirkMovies & TV4.67×
03Google PhotosTechnology & Electronics4.30×
04Harlan CobenLiterature4.26×
05Renault 5Cars & Mobility3.39×
06SPRINTSMusic & Radio3.35×
07HighSchoolMusic & Radio3.35×
08Sam NeillMovies & TV3.27×
09Matchstick MenMovies & TV3.09×
10Nikkei 225Business & Career2.94×
11SlackerMovies & TV2.83×
12Tobias MorettiMovies & TV2.51×
13Executive officerPolitics & Society2.49×
14Paul SchockemöhleSports2.48×
15TagesschauMovies & TV2.41×
16Prime (film)Movies & TV2.21×
17Morena BaccarinMovies & TV2.08×
18Opus (Austrian band)Music & Radio1.77×
19Ehrlich BrothersMovies & TV1.61×
20TransfermarktSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bitters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bitters audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Need for SecurityCONSERVATISM0.85×
CreativityOPEN0.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bitters audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.47×
Early Adopter MentalityPOWER0.51×
Urban LifestyleOPEN0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bitters have in Germany?

Bitters has an estimated audience of 295,473 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bitters fans?

46.5% of Bitters fans are female, 53.5% are male, with an average age of 42.1 years.

03

Which brands do Bitters fans like most?

Bitters fans show strongest brand affinity for Tagesschau (2.41×), Transfermarkt (1.53×), and SPRINTS (3.35×) over the country average.

04

Where do Bitters fans live in Germany?

Bitters fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bitters fans also like?

Beyond Bitters itself, the audience over-indexes on Transfermarkt (1.53×), SPRINTS (3.35×), Google Photos (4.3×), and Bob Odenkirk (4.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Bitters audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bitters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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