Bitters Audience in Germany
Bitters has an estimated audience of 295,473 people in Germany. 46.5% are female, 53.5% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Transfermarkt, Google Photos, Bob Odenkirk, SPRINTS.
The average Bitters fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Transfermarkt, Google Photos, with strongest over-indexing on Tagesschau (2.41× the country average). Demographically, the Bitters audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Bitters fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 42.1 |
| Estimated audience size | 295,473 |
Audience persona
The typical Bitters fan in Germany is balanced, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,736 | 1.05× |
| Bayern | 50,053 | 1.05× |
| Baden-Württemberg | 41,673 | 1.03× |
| Niedersachsen | 35,329 | 1.23× |
| Hessen | 25,820 | 1.15× |
| Berlin | 15,759 | 1.19× |
| Rheinland-Pfalz | 13,362 | 0.9× |
| Sachsen | 12,514 | 0.86× |
| Schleswig-Holstein | 9,456 | 0.89× |
| Hamburg | 7,978 | 1.19× |
| Brandenburg | 7,405 | 0.81× |
| Mecklenburg-Vorpommern | 7,391 | 1.31× |
| Sachsen-Anhalt | 5,918 | 0.77× |
| Thüringen | 5,606 | 0.74× |
| Saarland | 3,053 | 0.84× |
| Bremen | 2,437 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.41× | Movies & TV |
| Transfermarkt | 1.53× | Sports |
| Google Photos | 4.3× | Technology & Electronics |
| Bob Odenkirk | 4.67× | Movies & TV |
| SPRINTS | 3.35× | Music & Radio |
| Prime (film) | 2.21× | Movies & TV |
| Sam Neill | 3.27× | Movies & TV |
| Harlan Coben | 4.26× | Literature |
| Matchstick Men | 3.09× | Movies & TV |
| Nikkei 225 | 2.94× | Business & Career |
| Opus (Austrian band) | 1.77× | Music & Radio |
| Ehrlich Brothers | 1.61× | Movies & TV |
| Executive officer | 2.49× | Politics & Society |
| Elfriede Jelinek | 4.54× | Literature |
| Tobias Moretti | 2.51× | Movies & TV |
| Renault 5 | 3.39× | Cars & Mobility |
| Morena Baccarin | 2.08× | Movies & TV |
| David Faustino | 4.54× | Movies & TV |
| Julia Fischer | 6.31× | Music & Radio |
| ThermaCare | 5.66× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.58 |
| Convenience Orientation | PREMIUM | 1.44 |
| Indulgence | JOY | 1.41 |
| Quality Awareness | PREMIUM | 1.41 |
| DIY Mentality | THRILL | 1.39 |
| Tradition | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 14.3% |
| China | 5.5% |
See Bitters audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Bitters have in Germany?
Bitters has an estimated audience of 295,473 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bitters fans?
46.5% of Bitters fans are female, 53.5% are male, with an average age of 42.1 years.
Which brands do Bitters fans like most?
Bitters fans show strongest brand affinity for Tagesschau (2.41×), Transfermarkt (1.53×), and Google Photos (4.3×) over the country average.
Where do Bitters fans live in Germany?
Bitters fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,736), Bayern (reach 50,053), and Baden-Württemberg (reach 41,673). These three regions account for the largest share of the active audience.
What other brands do Bitters fans also like?
Beyond Bitters itself, the audience over-indexes on Transfermarkt (1.53×), Google Photos (4.3×), Bob Odenkirk (4.67×), and SPRINTS (3.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bitters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.