A data profile of the people who buy, follow and care about The Great Escape in United States — modelled from more than twelve digital signal sources. The Great Escape has an estimated audience of 1,021,385 people in United States.
The average The Great Escape fan in United States is 40.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Illinois, New York.
Top brand affinities include Julie Andrews, Tom Selleck, Pitbull (rapper), with strongest over-indexing on Julie Andrews (60.83× the country average).
Demographically, the The Great Escape audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Great Escape fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Julie Andrews.
The key figures that characterise the The Great Escape profile in United States.
64.9% are female, 35.1% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 40.8 |
| Estimated audience size | 1,021,385 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 27% |
of the worldwide The Great Escape audience comes from United States.
| Country | Share |
|---|---|
| United States | 35.1% |
| United Kingdom | 14.7% |
| Australia | 6.6% |
Where the The Great Escape audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tennessee | ~60K | 2.92× | |
| 02 | Vermont | ~5K | 2.71× | |
| 03 | Illinois | ~90K | 2.56× | |
| 04 | Kentucky | ~30K | 2.06× | |
| 05 | Indiana | ~30K | 1.60× | |
| 06 | Ohio | ~40K | 1.43× | |
| 07 | Iowa | ~10K | 1.34× | |
| 08 | New York | ~60K | 1.09× | |
| 09 | Arizona | ~20K | 1.08× | |
| 10 | Idaho | ~5K | 1.07× | |
| 11 | New Hampshire | ~4K | 1.06× | |
| 12 | Montana | ~3K | 1.06× | |
| 13 | Wisconsin | ~20K | 1.05× | |
| 14 | Alaska | ~2K | 1.05× | |
| 15 | Utah | ~9K | 1.04× | |
| 16 | Maine | ~4K | 0.99× | |
| 17 | Connecticut | ~10K | 0.97× | |
| 18 | Rhode Island | ~3K | 0.97× | |
| 19 | Oregon | ~10K | 0.96× | |
| 20 | Massachusetts | ~20K | 0.95× | |
| 21 | Minnesota | ~10K | 0.93× | |
| 22 | Missouri | ~10K | 0.92× | |
| 23 | Washington | ~20K | 0.91× | |
| 24 | Oklahoma | ~10K | 0.90× | |
| 25 | Kansas | ~7K | 0.86× | |
| 26 | Michigan | ~20K | 0.85× | |
| 27 | Nebraska | ~4K | 0.84× | |
| 28 | South Dakota | ~2K | 0.83× | |
| 29 | Pennsylvania | ~30K | 0.82× | |
| 30 | New Mexico | ~4K | 0.81× | |
| 31 | Virginia | ~20K | 0.80× | |
| 32 | California | ~90K | 0.79× | |
| 33 | Maryland | ~10K | 0.79× | |
| 34 | West Virginia | ~4K | 0.79× | |
| 35 | Colorado | ~10K | 0.78× | |
| 36 | Alabama | ~10K | 0.76× | |
| 37 | North Dakota | ~2K | 0.76× | |
| 38 | North Carolina | ~20K | 0.75× | |
| 39 | New Jersey | ~20K | 0.75× | |
| 40 | Arkansas | ~6K | 0.73× | |
| 41 | Washington, District of Columbia | ~2K | 0.73× | |
| 42 | Delaware | ~2K | 0.73× | |
| 43 | South Carolina | ~10K | 0.72× | |
| 44 | Hawaii | ~3K | 0.71× | |
| 45 | Florida | ~50K | 0.69× | |
| 46 | Texas | ~60K | 0.67× | |
| 47 | Nevada | ~6K | 0.67× | |
| 48 | Mississippi | ~5K | 0.65× | |
| 49 | Georgia | ~20K | 0.64× | |
| 50 | Louisiana | ~8K | 0.63× |
The strongest cross-interests of the The Great Escape audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Julie Andrews | Movies & TV | 60.83× | ||
| 02 | Pitbull (rapper) | Music & Radio | 20.46× | ||
| 03 | Once upon a time | Movies & TV | 20.00× | ||
| 04 | A Beautiful Mind (film) | Movies & TV | 20.00× | ||
| 05 | Burn After Reading | Movies & TV | 20.00× | ||
| 06 | Tony Danza | Movies & TV | 19.78× | ||
| 07 | Tom Selleck | Movies & TV | 19.49× | ||
| 08 | Tropic Thunder | Movies & TV | 16.33× | ||
| 09 | James Dean | Movies & TV | 14.78× | ||
| 10 | Shirley MacLaine | Movies & TV | 13.01× | ||
| 11 | Elizabeth Taylor | Movies & TV | 8.41× | ||
| 12 | Exxon | Cars & Mobility | 7.67× | ||
| 13 | The Beach Boys | Music & Radio | 7.51× | ||
| 14 | Internet celebrity | Internet & Social Media | 4.19× | ||
| 15 | Beauty salons | Beauty & Wellness | 2.88× | ||
| 16 | Coupons | Shopping | 2.36× | ||
| 17 | Walmart | Shopping | 2.30× | ||
| 18 | Recipes | Food & Beverages | 2.09× | ||
| 19 | Cooking | Food & Beverages | 2.07× | ||
| 20 | Alcoholic beverages | Food & Beverages | 2.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.27× | |
| Need for Security | CONSERVATISM | 1.49× | |
| Price Sensitivity | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.64× | |
| Quality Awareness | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.74× |
The Great Escape has an estimated audience of 1,021,385 people in United States, concentrated in California and Illinois.
64.9% of The Great Escape fans are female, 35.1% are male, with an average age of 40.8 years.
The Great Escape fans show strongest brand affinity for Julie Andrews (60.83×), Tom Selleck (19.49×), and Pitbull (rapper) (20.46×) over the country average.
The Great Escape fans in United States are most concentrated in California (reach ~90K), Illinois (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.
Beyond The Great Escape itself, the audience over-indexes on Tom Selleck (19.49×), Pitbull (rapper) (20.46×), Once upon a time (20×), and Exxon (7.67×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Great Escape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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