Lydia Ko Audience in United States

Lydia Ko has an estimated audience of 321,716 people in United States. 44.6% are female, 55.4% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Graham Greene, Alaska, Product design, Elsword.
The average Lydia Ko fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Graham Greene, Alaska, with strongest over-indexing on Mothercare (5.74× the country average). Demographically, the Lydia Ko audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Golf
Demographics of Lydia Ko fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 37.4 |
| Estimated audience size | 321,716 |
Audience persona
The typical Lydia Ko fan in United States is more male, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 48,097 | 1.36× |
| Texas | 22,279 | 0.81× |
| Florida | 20,185 | 0.93× |
| New York | 17,592 | 0.98× |
| Ohio | 11,738 | 1.18× |
| Pennsylvania | 11,635 | 1.07× |
| Illinois | 11,632 | 1.09× |
| North Carolina | 10,428 | 1.08× |
| Michigan | 9,309 | 1.11× |
| Georgia | 9,042 | 0.91× |
| Massachusetts | 8,918 | 1.41× |
| Virginia | 8,850 | 1.13× |
| Washington | 8,809 | 1.36× |
| New Jersey | 8,465 | 1.03× |
| Arizona | 8,364 | 1.27× |
| South Carolina | 5,800 | 1.2× |
| Maryland | 5,795 | 1.05× |
| Indiana | 5,453 | 0.93× |
| Minnesota | 5,368 | 1.16× |
| Colorado | 5,149 | 1.02× |
| Wisconsin | 4,979 | 1.03× |
| Tennessee | 4,850 | 0.75× |
| Missouri | 4,670 | 0.9× |
| Hawaii | 4,429 | 3.2× |
| Connecticut | 4,385 | 1.36× |
| Nevada | 3,717 | 1.19× |
| Oregon | 3,678 | 1× |
| Alabama | 3,623 | 0.81× |
| Kentucky | 3,575 | 0.89× |
| Oklahoma | 2,777 | 0.78× |
| Louisiana | 2,471 | 0.6× |
| Iowa | 2,437 | 0.92× |
| Utah | 2,243 | 0.78× |
| Kansas | 1,994 | 0.79× |
| Arkansas | 1,610 | 0.61× |
| Mississippi | 1,478 | 0.56× |
| New Hampshire | 1,465 | 1.16× |
| New Mexico | 1,406 | 0.87× |
| Nebraska | 1,367 | 0.85× |
| Idaho | 1,286 | 0.8× |
| West Virginia | 1,090 | 0.73× |
| Rhode Island | 1,087 | 1.06× |
| Maine | 995 | 0.86× |
| Washington, District of Columbia | 858 | 0.89× |
| Delaware | 795 | 0.9× |
| Montana | 735 | 0.82× |
| South Dakota | 564 | 0.76× |
| North Dakota | 554 | 0.84× |
| Alaska | 494 | 0.72× |
| Vermont | 461 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 5.74× | Kids & Family |
| Graham Greene | 8.54× | Literature |
| Alaska | 2.18× | Travel & Leisure |
| Product design | 2.45× | Business & Career |
| Elsword | 20× | Games |
| Pro-Ject | 4.91× | Music & Radio |
| Throne of Glass | 8.13× | Literature |
| Waterford | 9.05× | Travel & Leisure |
| Bank account | 2.42× | Business & Career |
| JDSU | 2.9× | Business & Career |
| Home equity | 1.73× | Home & Garden |
| Kap G | 30.73× | Music & Radio |
| Ixtapaluca | 14.3× | Travel & Leisure |
| Unique Gifts | 1.87× | Shopping |
| Nebraska | 2.07× | Travel & Leisure |
| Iyanla Vanzant | 10.64× | Business & Career |
| Sinaloa | 2.42× | Travel & Leisure |
| Trane | 5.84× | Home & Garden |
| Fayette County, Georgia | 20× | Travel & Leisure |
| Suikoden IV | 20× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.15 |
| Luxury Orientation | PREMIUM | 1.58 |
| Risk Appetite | THRILL | 1.47 |
| Sports Activity | POWER | 1.45 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Design Affinity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.5% |
| United Kingdom | 9.3% |
| Malaysia | 5.0% |
See Lydia Ko audiences in other countries
More Golf audiences in United States
- PGA Tour (34,511,908)
- Australian Open (golf) (21,172,297)
- PGA Championship (19,866,669)
- The Open Championship (15,619,276)
- Rory McIlroy (12,200,700)
Frequently asked questions
How many fans does Lydia Ko have in United States?
Lydia Ko has an estimated audience of 321,716 people in United States, concentrated in California and Texas.
What is the gender split and age of Lydia Ko fans?
44.6% of Lydia Ko fans are female, 55.4% are male, with an average age of 37.4 years.
Which brands do Lydia Ko fans like most?
Lydia Ko fans show strongest brand affinity for Mothercare (5.74×), Graham Greene (8.54×), and Alaska (2.18×) over the country average.
Where do Lydia Ko fans live in United States?
Lydia Ko fans in United States are most concentrated in California (reach 48,097), Texas (reach 22,279), and Florida (reach 20,185). These three regions account for the largest share of the active audience.
What other brands do Lydia Ko fans also like?
Beyond Lydia Ko itself, the audience over-indexes on Graham Greene (8.54×), Alaska (2.18×), Product design (2.45×), and Elsword (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lydia Ko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.