A data profile of the people who buy, follow and care about Lydia Ko in United States — modelled from more than twelve digital signal sources. Lydia Ko has an estimated audience of 318,182 people in United States.
The average Lydia Ko fan in United States is 37.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Kim Zolciak, Masters Tournament, Justin Rose, with strongest over-indexing on Kim Zolciak (289.83× the country average).
Demographically, the Lydia Ko audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Lydia Ko fan in United States is more male, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Kim Zolciak.
The key figures that characterise the Lydia Ko profile in United States.
44.6% are female, 55.4% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 37.4 |
| Estimated audience size | 318,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 18% | |
| 30-39 | 14% | |
| 40-49 | 16% | |
| 50+ | 23% |
of the worldwide Lydia Ko audience comes from United States.
| Country | Share |
|---|---|
| United States | 68.8% |
| United Kingdom | 8.9% |
| Malaysia | 5.1% |
Where the Lydia Ko audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~5K | 3.43× | |
| 02 | California | ~50K | 1.38× | |
| 03 | Massachusetts | ~8K | 1.32× | |
| 04 | Connecticut | ~4K | 1.32× | |
| 05 | Arizona | ~9K | 1.30× | |
| 06 | Washington | ~8K | 1.30× | |
| 07 | Nevada | ~4K | 1.22× | |
| 08 | Minnesota | ~5K | 1.16× | |
| 09 | South Carolina | ~6K | 1.15× | |
| 10 | Ohio | ~10K | 1.14× | |
| 11 | Virginia | ~9K | 1.10× | |
| 12 | New Hampshire | ~1K | 1.10× | |
| 13 | Michigan | ~9K | 1.08× | |
| 14 | Rhode Island | ~1K | 1.08× | |
| 15 | Pennsylvania | ~10K | 1.05× | |
| 16 | North Carolina | ~10K | 1.01× | |
| 17 | Wisconsin | ~5K | 1.01× | |
| 18 | Illinois | ~10K | 1.00× | |
| 19 | New Jersey | ~8K | 1.00× | |
| 20 | Maryland | ~6K | 1.00× | |
| 21 | Colorado | ~5K | 1.00× | |
| 22 | Oregon | ~4K | 1.00× | |
| 23 | Delaware | <1K | 0.98× | |
| 24 | New Mexico | ~2K | 0.95× | |
| 25 | North Dakota | <1K | 0.95× | |
| 26 | Vermont | <1K | 0.94× | |
| 27 | Florida | ~20K | 0.93× | |
| 28 | Iowa | ~2K | 0.93× | |
| 29 | Washington, District of Columbia | <1K | 0.93× | |
| 30 | Montana | <1K | 0.92× | |
| 31 | New York | ~20K | 0.91× | |
| 32 | Maine | ~1K | 0.91× | |
| 33 | Indiana | ~5K | 0.89× | |
| 34 | Kentucky | ~4K | 0.89× | |
| 35 | Nebraska | ~1K | 0.88× | |
| 36 | Missouri | ~4K | 0.87× | |
| 37 | Idaho | ~1K | 0.87× | |
| 38 | Georgia | ~9K | 0.86× | |
| 39 | Alaska | <1K | 0.86× | |
| 40 | South Dakota | <1K | 0.85× | |
| 41 | Alabama | ~4K | 0.80× | |
| 42 | Kansas | ~2K | 0.80× | |
| 43 | West Virginia | ~1K | 0.80× | |
| 44 | Oklahoma | ~3K | 0.78× | |
| 45 | Utah | ~2K | 0.77× | |
| 46 | Texas | ~20K | 0.76× | |
| 47 | Tennessee | ~5K | 0.76× | |
| 48 | Mississippi | ~2K | 0.71× | |
| 49 | Arkansas | ~2K | 0.69× | |
| 50 | Louisiana | ~3K | 0.64× |
The strongest cross-interests of the Lydia Ko audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kim Zolciak | Movies & TV | 289.83× | ||
| 02 | Justin Rose | Sports | 35.73× | ||
| 03 | Phil Mickelson | Sports | 27.19× | ||
| 04 | Taron Egerton | Movies & TV | 20.00× | ||
| 05 | Gangs of New York | Movies & TV | 20.00× | ||
| 06 | LPGA | Sports | 18.80× | ||
| 07 | Sharon Osbourne | Movies & TV | 17.89× | ||
| 08 | A Beautiful Mind (film) | Movies & TV | 16.47× | ||
| 09 | Sean Payton | Sports | 15.88× | ||
| 10 | Jack Nicklaus | Sports | 15.23× | ||
| 11 | Masters Tournament | Sports | 14.85× | ||
| 12 | Art Collecting | Arts & Culture | 13.47× | ||
| 13 | Ryder Cup | Sports | 10.70× | ||
| 14 | TopGolf | Sports | 9.27× | ||
| 15 | Family car | Cars & Mobility | 8.93× | ||
| 16 | Tiger Woods | Sports | 8.59× | ||
| 17 | FedEx | Business & Career | 7.80× | ||
| 18 | Rory McIlroy | Sports | 7.76× | ||
| 19 | PGA Tour | Sports | 5.39× | ||
| 20 | Golf | Sports | 2.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.74× | |
| Risk Appetite | THRILL | 1.70× | |
| Patriotism | CONSERVATISM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Pet Ownership | JOY | 0.75× | |
| Mindfulness | BALANCE | 0.79× |
Lydia Ko has an estimated audience of 318,182 people in United States, concentrated in California and Texas.
44.6% of Lydia Ko fans are female, 55.4% are male, with an average age of 37.4 years.
Lydia Ko fans show strongest brand affinity for Kim Zolciak (289.83×), Masters Tournament (14.85×), and Justin Rose (35.73×) over the country average.
Lydia Ko fans in United States are most concentrated in California (reach ~50K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Lydia Ko itself, the audience over-indexes on Masters Tournament (14.85×), Justin Rose (35.73×), LPGA (18.8×), and Sharon Osbourne (17.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Lydia Ko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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