California wine Audience in United States

California wine logo

California wine has an estimated audience of 2,467,915 people in United States. 50.7% are female, 49.3% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: MeatEater, Cacique, Israel, Cacique, Hebe.

The average California wine fan in United States is 45.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MeatEater, Cacique, Israel, with strongest over-indexing on MeatEater (10.73× the country average). Demographically, the California wine audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of California wine fans

Demographic split for California wine audience in United States
MetricValue
Female50.7%
Male49.3%
Average age45.7
Estimated audience size2,467,915

Audience persona

The typical California wine fan in United States is balanced, around 45.7 years old, with strong Travelling tendencies and a notable affinity for MeatEater.

Top regions in United States

Top regions ranked by reach for California wine in United States
RegionReachAffinity
California640,5462.36×
Texas214,2851.01×
Florida205,4911.23×
New York154,4011.12×
Illinois92,3521.12×
Nevada85,0053.56×
New Jersey78,4811.25×
Georgia69,4660.91×
Arizona69,2531.37×
Pennsylvania67,7090.81×
North Carolina65,0510.88×
Ohio61,6520.81×
Massachusetts51,9251.07×
Virginia51,4420.86×
Washington48,9010.99×
Michigan48,8910.76×
Tennessee46,6570.94×
Missouri40,9791.03×
Maryland39,3360.93×
Colorado38,7441×
Indiana35,2610.78×
Louisiana33,5411.05×
Minnesota32,3560.92×
South Carolina30,9790.83×
Wisconsin27,9370.75×
Oregon27,7320.98×
Connecticut24,5970.99×
Oklahoma22,8140.83×
Alabama22,6510.66×
Hawaii22,3552.11×
Utah21,8130.99×
Kentucky20,8710.67×
Kansas18,8950.97×
Mississippi16,2730.8×
Iowa15,2610.75×
Arkansas14,7850.73×
Nebraska11,3320.92×
New Mexico11,2730.91×
Washington, District of Columbia11,1521.5×
Idaho8,7400.71×
New Hampshire6,7920.7×
Rhode Island6,5590.83×
West Virginia6,1060.53×
Montana5,8430.85×
Maine5,8270.66×
Alaska4,8750.92×
South Dakota4,7190.83×
Delaware3,9160.58×
North Dakota3,5740.7×
Vermont3,1060.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for California wine audience
BrandAffinityCategory
MeatEater10.73×Movies & TV
Cacique14.24×Food & Beverages
Israel2.53×Travel & Leisure
Cacique12.5×Food & Beverages
Hebe7.13×Home & Garden
Natural rubber1.89×Cars & Mobility
Nationality1.7×Politics & Society
Staycation2.54×Home & Garden
Muk-bang12.68×Food & Beverages
Justice2.16×Politics & Society
Jingoism1.57×Politics & Society
3D printing1.63×Technology & Electronics
Jesse Plemons2.06×Movies & TV
Jeep Grand Cherokee (WJ)3.71×Cars & Mobility
Nebraska Cornhuskers football2.12×Sports
Jeep Wagoneer3.31×Cars & Mobility
Public speaking2.27×Politics & Society
Keeper (password manager)3.67×Technology & Electronics
Layne Staley3.55×Music & Radio
Birthday Gifts1.73×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by California wine audience
TraitClusterScore
TravellingTHRILL2
IndulgenceJOY1.79
Design AffinityPREMIUM1.65
Quality AwarenessPREMIUM1.53
Career OrientationPOWER1.51
PatriotismCONSERVATISM1.49

Worldwide distribution

Worldwide audience distribution share by country for California wine
CountryShare
United States66.9%
Canada5.9%
Japan5.5%

See California wine audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does California wine have in United States?

California wine has an estimated audience of 2,467,915 people in United States, concentrated in California and Texas.

What is the gender split and age of California wine fans?

50.7% of California wine fans are female, 49.3% are male, with an average age of 45.7 years.

Which brands do California wine fans like most?

California wine fans show strongest brand affinity for MeatEater (10.73×), Cacique (14.24×), and Israel (2.53×) over the country average.

Where do California wine fans live in United States?

California wine fans in United States are most concentrated in California (reach 640,546), Texas (reach 214,285), and Florida (reach 205,491). These three regions account for the largest share of the active audience.

What other brands do California wine fans also like?

Beyond California wine itself, the audience over-indexes on Cacique (14.24×), Israel (2.53×), Cacique (12.5×), and Hebe (7.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for California wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.