Rascasse Audience Intelligence

California wine Audience in United States

A data profile of the people who buy, follow and care about California wine in United States — modelled from more than twelve digital signal sources. California wine has an estimated audience of 2,467,915 people in United States.

#9among Wine in United States#5658among Topic in United States#738in Food & Beverages

The average California wine fan in United States is 45.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Renewable energy, Sustainable energy, QVC, with strongest over-indexing on Renewable energy (5.97× the country average).

Demographically, the California wine audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical California wine fan in United States is balanced, around 45.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Renewable energy.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the California wine profile in United States.

Audience size
2.5M
in United States
Gender
50.7%♀
49.3% male
Age
45.7
average years
Country rank
#12027
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of California wine fans

50.7% are female, 49.3% are male, average age 45.7.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for California wine audience in United States
MetricValue
Female50.7%
Male49.3%
Average age45.7
Estimated audience size2,467,915
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the California wine audience in United States
Age bracketShare%
16-194%
20-2915%
30-3922%
40-4928%
50+31%
Fig. 04

Worldwide distribution

66.9%

of the worldwide California wine audience comes from United States.

Worldwide audience distribution share by country for California wine
CountryShare
United States66.9%
Canada5.9%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the California wine audience in United States is strongest.

Fig. 05

Top regions by affinity

California wine fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~50K2.00×
02California~400K1.65×
03Hawaii~20K1.50×
04New Jersey~90K1.36×
05Florida~200K1.34×
06Connecticut~30K1.32×
07Louisiana~40K1.30×
08Massachusetts~60K1.21×
09Washington, District of Columbia~9K1.20×
10New York~200K1.15×
11Illinois~90K1.11×
12Georgia~80K1.11×
13Arizona~60K1.10×
14Rhode Island~9K1.08×
15Colorado~40K1.07×
16Delaware~7K1.05×
17South Carolina~40K1.04×
18Mississippi~20K1.03×
19Texas~200K1.02×
20Alaska~5K1.02×
21North Carolina~80K1.01×
22Maryland~40K1.01×
23Minnesota~40K1.01×
24Tennessee~50K1.00×
25Nebraska~10K0.98×
26New Hampshire~10K0.98×
27Alabama~30K0.96×
28Montana~7K0.95×
29Vermont~4K0.95×
30Missouri~40K0.93×
31Wisconsin~30K0.92×
32Arkansas~20K0.92×
33Kansas~20K0.92×
34Virginia~60K0.91×
35Maine~8K0.90×
36South Dakota~5K0.90×
37Pennsylvania~70K0.89×
38Michigan~60K0.88×
39North Dakota~4K0.88×
40Ohio~70K0.86×
41Kentucky~30K0.85×
42New Mexico~10K0.84×
43Iowa~20K0.82×
44Idaho~10K0.81×
45Indiana~40K0.80×
46Oklahoma~20K0.80×
47Washington~40K0.79×
48West Virginia~9K0.79×
49Oregon~20K0.78×
50Utah~20K0.76×
Fig. 06

Affinity by region

Affinity by region — California wine, United States
0.76×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the California wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for California wine audience
#·InterestCategoryAffinity×
01Blue HeelersFashion & Accessoires18.35×
02ChardonnayFood & Beverages13.07×
03Naked WinesFood & Beverages11.50×
04BevMo!Shopping9.28×
05Sustainable energyHome & Garden6.26×
06Renewable energyBusiness & Career5.97×
07Mineral waterFood & Beverages5.93×
08QVCMovies & TV5.77×
09Wine tastingFood & Beverages5.14×
10VineyardFood & Beverages4.59×
11Non-alcoholic beverageFood & Beverages4.53×
12First class travelTravel & Leisure4.29×
13FedExBusiness & Career4.26×
14Discount storesShopping3.43×
15Solar energyHome & Garden3.13×
16Mortgage loansBusiness & Career2.81×
17Organic foodFood & Beverages2.55×
18Shopping mallsShopping2.50×
19AirbnbTravel & Leisure2.39×
20PinterestInternet & Social Media2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the California wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by California wine audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.24×
PatriotismCONSERVATISM2.17×
SustainabilityBALANCE2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by California wine audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Luxury OrientationPREMIUM0.85×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does California wine have in United States?

California wine has an estimated audience of 2,467,915 people in United States, concentrated in California and Florida.

02

What is the gender split and age of California wine fans?

50.7% of California wine fans are female, 49.3% are male, with an average age of 45.7 years.

03

Which brands do California wine fans like most?

California wine fans show strongest brand affinity for Renewable energy (5.97×), Sustainable energy (6.26×), and QVC (5.77×) over the country average.

04

Where do California wine fans live in United States?

California wine fans in United States are most concentrated in California (reach ~400K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do California wine fans also like?

Beyond California wine itself, the audience over-indexes on Sustainable energy (6.26×), QVC (5.77×), FedEx (4.26×), and Blue Heelers (18.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See California wine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for California wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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