Lucky (magazine) Audience in United States

Lucky (magazine) has an estimated audience of 2,653,551 people in United States. 65.0% are female, 35.0% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Finnair, Enterprise Rent-A-Car, Adriana Lima, Kate Upton, The UPS Store.

The average Lucky (magazine) fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Enterprise Rent-A-Car, Adriana Lima, with strongest over-indexing on Finnair (675× the country average). Demographically, the Lucky (magazine) audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Demographics of Lucky (magazine) fans

Demographic split for Lucky (magazine) audience in United States
MetricValue
Female65.0%
Male35.0%
Average age43.8
Estimated audience size2,653,551

Audience persona

The typical Lucky (magazine) fan in United States is more female, around 43.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Lucky (magazine) in United States
RegionReachAffinity
California1,396,2174.78×
Texas183,7660.81×
New York151,3981.02×
Florida125,8440.7×
Utah123,2255.19×
Michigan119,8881.73×
Ohio100,9281.23×
Georgia67,0120.82×
Pennsylvania65,2030.73×
Illinois61,1570.69×
Arizona59,5131.1×
Massachusetts56,7211.08×
North Carolina54,6910.68×
Virginia50,6730.78×
Indiana48,7391.01×
Washington45,2480.85×
New Jersey41,0950.61×
Tennessee40,5090.76×
Wisconsin38,6920.97×
Maryland38,6040.85×
South Carolina36,2050.91×
Colorado35,3850.85×
Alabama35,0940.95×
Minnesota34,5700.91×
Missouri29,7920.7×
Louisiana26,4790.77×
Nevada24,8790.97×
Oregon24,4330.8×
Connecticut24,1350.91×
Kentucky23,5240.71×
Oklahoma19,5340.66×
Mississippi19,1110.87×
Arkansas18,5020.85×
Iowa17,5610.8×
Kansas15,8360.76×
New Hampshire11,6041.11×
South Dakota9,8421.6×
New Mexico8,9650.67×
Rhode Island8,8021.04×
Idaho8,0060.6×
Nebraska7,5730.57×
Hawaii6,5420.57×
West Virginia6,3990.52×
North Dakota6,3231.16×
Delaware5,5160.75×
Maine4,8870.51×
Washington, District of Columbia4,7280.59×
Montana4,2140.57×
Alaska3,6400.64×
Vermont3,3890.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lucky (magazine) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Enterprise Rent-A-Car37.06×Cars & Mobility
Adriana Lima54.82×Fashion & Accessoires
Kate Upton45.12×Fashion & Accessoires
The UPS Store8.6×Shopping
Tumi41.6×Fashion & Accessoires
Willow Smith28.55×Movies & TV
Rent the Runway18.65×Shopping
Diane Keaton6.69×Movies & TV
Alison Brie12.44×Movies & TV
Natalie Dormer20×Movies & TV
Katie Holmes12.45×Movies & TV
Kia Sportage18.1×Cars & Mobility
Kate Moss19.02×Fashion & Accessoires
Erin Andrews20×Sports
Shoe Carnival9.98×Fashion & Accessoires
Aaron Paul16.55×Movies & TV
Rose Leslie20×Movies & TV
Gisele Bündchen30.42×Fashion & Accessoires
Kendra Scott8.18×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lucky (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM1.63
Convenience OrientationPREMIUM1.49
IndividualismJOY1.46
IndulgenceJOY1.44
Family OrientationCONSERVATISM1.42
SustainabilityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Lucky (magazine)
CountryShare
United States18.9%
India13.1%
Japan8.2%

See Lucky (magazine) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Lucky (magazine) have in United States?

Lucky (magazine) has an estimated audience of 2,653,551 people in United States, concentrated in California and Texas.

What is the gender split and age of Lucky (magazine) fans?

65.0% of Lucky (magazine) fans are female, 35.0% are male, with an average age of 43.8 years.

Which brands do Lucky (magazine) fans like most?

Lucky (magazine) fans show strongest brand affinity for Finnair (675×), Enterprise Rent-A-Car (37.06×), and Adriana Lima (54.82×) over the country average.

Where do Lucky (magazine) fans live in United States?

Lucky (magazine) fans in United States are most concentrated in California (reach 1,396,217), Texas (reach 183,766), and New York (reach 151,398). These three regions account for the largest share of the active audience.

What other brands do Lucky (magazine) fans also like?

Beyond Lucky (magazine) itself, the audience over-indexes on Enterprise Rent-A-Car (37.06×), Adriana Lima (54.82×), Kate Upton (45.12×), and The UPS Store (8.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lucky (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.