Steel-toe boot Audience in Germany
Steel-toe boot has an estimated audience of 395,844 people in Germany. 40.0% are female, 60.0% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Workwear, Personal protective equipment, Wellington boot, The Timberland Company, IG Metall.
The average Steel-toe boot fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Workwear, Personal protective equipment, Wellington boot, with strongest over-indexing on Workwear (19.74× the country average). Demographically, the Steel-toe boot audience skews more male with an average age of 38.1, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Steel-toe boot fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 38.1 |
| Estimated audience size | 395,844 |
Audience persona
The typical Steel-toe boot fan in Germany is more male, around 38.1 years old, with strong DIY Mentality tendencies and a notable affinity for Workwear.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,652 | 0.88× |
| Bayern | 60,524 | 0.95× |
| Baden-Württemberg | 49,655 | 0.92× |
| Niedersachsen | 38,433 | 1× |
| Hessen | 29,114 | 0.97× |
| Rheinland-Pfalz | 17,091 | 0.86× |
| Berlin | 16,282 | 0.92× |
| Schleswig-Holstein | 13,884 | 0.98× |
| Sachsen | 10,462 | 0.54× |
| Brandenburg | 10,164 | 0.83× |
| Thüringen | 9,930 | 0.98× |
| Sachsen-Anhalt | 9,055 | 0.88× |
| Hamburg | 8,802 | 0.98× |
| Mecklenburg-Vorpommern | 7,887 | 1.04× |
| Saarland | 7,191 | 1.48× |
| Bremen | 7,057 | 2.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Workwear | 19.74× | Fashion & Accessoires |
| Personal protective equipment | 33.91× | Cars & Mobility |
| Wellington boot | 61.84× | Fashion & Accessoires |
| The Timberland Company | 10.39× | Fashion & Accessoires |
| IG Metall | 16.21× | Politics & Society |
| Slip-on shoe | 11.79× | Fashion & Accessoires |
| Makita | 6.95× | Home & Garden |
| Transfermarkt | 2.65× | Sports |
| Pets | 1.71× | Pets & Animals |
| Pillow | 4.35× | Home & Garden |
| Obi (store) | 1.89× | Shopping |
| Windshield | 12.65× | Cars & Mobility |
| Automobiles | 1.77× | Cars & Mobility |
| Tagesschau | 1.64× | Movies & TV |
| Husqvarna | 7.05× | Home & Garden |
| Semi-detached | 5.18× | Home & Garden |
| Fire protection | 6.1× | Home & Garden |
| Hiking boot | 3.98× | Fashion & Accessoires |
| Hardware store | 2.52× | Home & Garden |
| Netto Marken-Discount | 1.7× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.79 |
| Need for Security | CONSERVATISM | 1.48 |
| Patriotism | CONSERVATISM | 1.47 |
| Family Orientation | CONSERVATISM | 1.38 |
| Early Adopter Mentality | POWER | 1.35 |
| Pet Ownership | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 6.2% |
| Japan | 6.0% |
See Steel-toe boot audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Steel-toe boot have in Germany?
Steel-toe boot has an estimated audience of 395,844 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Steel-toe boot fans?
40.0% of Steel-toe boot fans are female, 60.0% are male, with an average age of 38.1 years.
Which brands do Steel-toe boot fans like most?
Steel-toe boot fans show strongest brand affinity for Workwear (19.74×), Personal protective equipment (33.91×), and Wellington boot (61.84×) over the country average.
Where do Steel-toe boot fans live in Germany?
Steel-toe boot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,652), Bayern (reach 60,524), and Baden-Württemberg (reach 49,655). These three regions account for the largest share of the active audience.
What other brands do Steel-toe boot fans also like?
Beyond Steel-toe boot itself, the audience over-indexes on Personal protective equipment (33.91×), Wellington boot (61.84×), The Timberland Company (10.39×), and IG Metall (16.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Steel-toe boot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.