Rascasse Audience Intelligence

CornerStone Target Market in United States

A data profile of the people who buy, follow and care about CornerStone in United States — modelled from more than twelve digital signal sources. CornerStone has an estimated audience of 2,488,790 people in United States.

#1among Workwear in United States#1200among Brand in United States#548in Fashion & Accessoires

The average CornerStone fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, North Carolina.

Top brand affinities include Dickies, Workwear, Planet Fitness, with strongest over-indexing on Dickies (42.31× the country average).

Demographically, the CornerStone audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CornerStone fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Dickies.

Category: Fashion & Accessoires · Type: Brand · Subtype: Workwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CornerStone profile in United States.

Audience size
2.5M
in United States
Gender
41.0%♀
59.0% male
Age
35.0
average years
Country rank
#11961
Brand in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CornerStone

41.0% are female, 59.0% are male, average age 35.0.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for CornerStone audience in United States
MetricValue
Female41.0%
Male59.0%
Average age35.0
Estimated audience size2,488,790
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the CornerStone audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4915%
50+14%
Fig. 04

Worldwide distribution

56.8%

of the worldwide CornerStone audience comes from United States.

Worldwide audience distribution share by country for CornerStone
CountryShare
United States56.8%
United Kingdom9.5%
Canada7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CornerStone audience in United States is strongest.

Fig. 05

Top regions by affinity

CornerStone customers by region in United States
#RegionReachAffinity×
01North Carolina~200K2.14×
02Vermont~8K1.56×
03Washington, District of Columbia~10K1.55×
04Maine~20K1.53×
05Connecticut~40K1.36×
06Arkansas~30K1.32×
07Virginia~90K1.26×
08Oklahoma~40K1.25×
09North Dakota~7K1.25×
10Alaska~7K1.23×
11Massachusetts~70K1.21×
12Mississippi~30K1.19×
13Minnesota~50K1.15×
14New York~200K1.14×
15Alabama~40K1.14×
16Iowa~30K1.13×
17Colorado~50K1.12×
18Tennessee~60K1.11×
19Nebraska~10K1.03×
20Arizona~60K1.02×
21Michigan~70K0.97×
22Maryland~50K0.96×
23Pennsylvania~90K0.95×
24Texas~200K0.94×
25Wisconsin~40K0.94×
26Rhode Island~8K0.94×
27Louisiana~30K0.93×
28South Dakota~6K0.92×
29Washington~50K0.91×
30California~300K0.90×
31Indiana~50K0.89×
32Ohio~80K0.88×
33Kentucky~30K0.86×
34Kansas~20K0.85×
35New Mexico~10K0.84×
36West Virginia~10K0.83×
37New Jersey~60K0.80×
38Wyoming~3K0.80×
39South Carolina~30K0.78×
40New Hampshire~9K0.77×
41Missouri~30K0.76×
42Florida~100K0.73×
43Illinois~70K0.73×
44Idaho~10K0.73×
45Georgia~60K0.70×
46Montana~5K0.70×
47Oregon~20K0.69×
48Nevada~20K0.66×
49Utah~20K0.62×
50Hawaii~7K0.62×
Fig. 06

Affinity by region

Affinity by region — CornerStone, United States
0.62×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CornerStone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CornerStone audience
#·InterestCategoryAffinity×
01DickiesFashion & Accessoires42.31×
02WorkwearFashion & Accessoires17.98×
03Wrangler (jeans)Fashion & Accessoires4.65×
04Family carCars & Mobility4.10×
05Motorcycle helmetCars & Mobility2.97×
06PoshmarkShopping2.91×
07Sneaker collectingFashion & Accessoires2.85×
08ULTA BeautyBeauty & Wellness2.30×
09Discount TireShopping2.11×
10Bass guitarMusic & Radio1.98×
11CarpentryHome & Garden1.91×
12CVS PharmacyShopping1.88×
13Planet FitnessSports1.81×
14NBA FinalsSports1.77×
15Electric guitarMusic & Radio1.74×
16Hardware storeHome & Garden1.74×
17Nordstrom rackFashion & Accessoires1.71×
18College basketballSports1.68×
19Target CorporationShopping1.59×
20WalgreensShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CornerStone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CornerStone audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
Family OrientationCONSERVATISM1.46×
SustainabilityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CornerStone audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
SpiritualityBALANCE0.83×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is CornerStone's target market in United States?

CornerStone's target market in United States covers an estimated 2,488,790 people, concentrated in California and Texas.

02

What is the gender split and age of CornerStone customers?

41.0% of the CornerStone audience are female, 59.0% are male, with an average age of 35.0 years.

03

Which brands do CornerStone fans like most?

CornerStone fans show strongest brand affinity for Dickies (42.31×), Workwear (17.98×), and Planet Fitness (1.81×) over the country average.

04

Where do CornerStone fans live in United States?

CornerStone fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and North Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do CornerStone fans also like?

Beyond CornerStone itself, the audience over-indexes on Workwear (17.98×), Planet Fitness (1.81×), Target Corporation (1.59×), and Poshmark (2.91×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for CornerStone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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