Wink Audience in United States
Wink has an estimated audience of 495,435 people in United States. 58.7% are female, 41.3% are male, average age 43.6. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Enterprise Rent-A-Car.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (18.86× the country average). Demographically, the Wink audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Family Orientation.
Category: Fashion & Accessoires · Type: Brand · Subtype: Workwear
Demographics of Wink fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 43.6 |
| Estimated audience size | 495,435 |
Audience persona
The typical Wink fan in United States is more female, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 18.86× | Business & Career |
| Google Maps | 17.16× | Internet & Social Media |
| Indeed.com | 14.51× | Business & Career |
| CarGurus | 18.93× | Cars & Mobility |
| Enterprise Rent-A-Car | 15.02× | Cars & Mobility |
| Circle K | 17.3× | Shopping |
| Google News | 13.37× | News |
| AccuWeather | 14.17× | Home & Garden |
| DeviantArt | 15.51× | Internet & Social Media |
| ICloud | 20.36× | Technology & Electronics |
| Khan Academy | 18.11× | Business & Career |
| Diane Keaton | 13.15× | Movies & TV |
| Beetlejuice | 10.29× | Movies & TV |
| Aaron Rodgers | 13.28× | Sports |
| Bruce Willis | 14.18× | Movies & TV |
| Billy Bob Thornton | 16.74× | Movies & TV |
| Jeff Bezos | 20.99× | Business & Career |
| Kendra Scott | 18.53× | Fashion & Accessoires |
| Apple Store | 13.64× | Shopping |
| Blake Lively | 15.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.15 |
| Family Orientation | CONSERVATISM | 1.11 |
| Price Sensitivity | PREMIUM | 1.08 |
| Social Media Usage | JOY | 1.05 |
| Mindfulness | BALANCE | 1.02 |
| Sustainability | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 19.7% |
| Indonesia | 16.9% |
| Japan | 15.5% |
See Wink audiences in other countries
More Workwear audiences in United States
- CornerStone (2,873,796)
- Berne (268,242)
- Red Kap (268,065)
- FHB (239,926)
- Protos (200,195)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.