Rascasse Audience Intelligence

Wink Target Market in United States

A data profile of the people who buy, follow and care about Wink in United States — modelled from more than twelve digital signal sources. Wink has an estimated audience of 778,953 people in United States.

#2among Workwear in United States#2885among Brand in United States#1093in Fashion & Accessoires

The average Wink fan in United States is 41.5 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Health care, University, Self care, with strongest over-indexing on Health care (2.23× the country average).

Demographically, the Wink audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wink fan in United States is balanced, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Health care.

Category: Fashion & Accessoires · Type: Brand · Subtype: Workwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wink profile in United States.

Audience size
779K
in United States
Gender
53.8%♀
46.2% male
Age
41.5
average years
Country rank
#27944
Brand in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wink

53.8% are female, 46.2% are male, average age 41.5.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Wink audience in United States
MetricValue
Female53.8%
Male46.2%
Average age41.5
Estimated audience size778,953
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Wink audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Wink audience comes from United States.

Worldwide audience distribution share by country for Wink
CountryShare
Indonesia19.4%
Japan19.1%
United States14.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wink audience in United States is strongest.

Fig. 05

Top regions by affinity

Wink customers by region in United States
#RegionReachAffinity×
01Florida~200K3.03×
02Texas~100K1.74×
03Vermont~2K1.46×
04Idaho~5K1.20×
05California~100K1.17×
06New Mexico~5K1.17×
07Virginia~20K1.15×
08Mississippi~8K1.11×
09Louisiana~10K1.07×
10Georgia~30K1.06×
11New York~50K1.05×
12Tennessee~20K1.02×
13South Carolina~10K1.02×
14Massachusetts~20K1.01×
15Oregon~10K0.99×
16Kansas~7K0.99×
17Minnesota~10K0.98×
18Rhode Island~3K0.98×
19North Carolina~30K0.97×
20New Hampshire~3K0.96×
21Maine~3K0.96×
22Indiana~20K0.94×
23Connecticut~8K0.94×
24Utah~7K0.94×
25New Jersey~20K0.93×
26Maryland~10K0.93×
27Missouri~10K0.93×
28Kentucky~10K0.93×
29South Dakota~2K0.93×
30Washington~20K0.92×
31West Virginia~4K0.92×
32Washington, District of Columbia~2K0.92×
33Wisconsin~10K0.91×
34Oklahoma~9K0.91×
35North Dakota~2K0.91×
36Alaska~2K0.90×
37Illinois~30K0.89×
38Arkansas~6K0.89×
39Michigan~20K0.88×
40Nevada~7K0.88×
41Pennsylvania~30K0.87×
42Alabama~10K0.87×
43Nebraska~4K0.87×
44Hawaii~3K0.87×
45Ohio~20K0.86×
46Iowa~6K0.86×
47Montana~2K0.86×
48Delaware~2K0.85×
49Arizona~10K0.81×
50Colorado~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Wink, United States
0.81×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wink audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wink audience
#·InterestCategoryAffinity×
01WorkwearFashion & Accessoires3.41×
02Health careBusiness & Career2.23×
03Preventive healthcareHealth1.85×
04Clinical trialHealth1.76×
05Political scienceBusiness & Career1.72×
06Social media marketingBusiness & Career1.69×
07WalkingSports1.65×
08NASDAQBusiness & Career1.62×
09FacialBeauty & Wellness1.62×
10PharmacyBusiness & Career1.60×
11NeuroscienceBusiness & Career1.60×
12MeteorologyHome & Garden1.60×
13FundraisingBusiness & Career1.58×
14DoughFood & Beverages1.58×
15Risk managementBusiness & Career1.58×
16LodgingTravel & Leisure1.57×
17DemocracyPolitics & Society1.57×
18UniversityBusiness & Career1.54×
19Self careHealth1.54×
20Health insuranceBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wink audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wink audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.31×
Career OrientationPOWER1.31×
IndulgenceJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wink audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.90×
Design AffinityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wink's target market in United States?

Wink's target market in United States covers an estimated 778,953 people, concentrated in Florida and Texas.

02

What is the gender split and age of Wink customers?

53.8% of the Wink audience are female, 46.2% are male, with an average age of 41.5 years.

03

Which brands do Wink fans like most?

Wink fans show strongest brand affinity for Health care (2.23×), University (1.54×), and Self care (1.54×) over the country average.

04

Where do Wink fans live in United States?

Wink fans in United States are most concentrated in Florida (reach ~200K), Texas (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wink fans also like?

Beyond Wink itself, the audience over-indexes on University (1.54×), Self care (1.54×), Workwear (3.41×), and Pharmacy (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Workwear audiences in United States

See Wink audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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