Wink Audience in United States
Wink has an estimated audience of 495,435 people in United States. 58.7% are female, 41.3% are male, average age 43.6. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Historic site, Grinch.
Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (14.84× the country average). Demographically, the Wink audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Family Orientation.
Category: Fashion & Accessoires · Type: Brand · Subtype: Workwear
Demographics of Wink fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 43.6 |
| Estimated audience size | 495,435 |
Audience persona
The typical Wink fan in United States is more female, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 14.84× | Internet & Social Media |
| Governor of Michigan | 18.79× | Politics & Society |
| Vocal harmony | 9.85× | Music & Radio |
| Historic site | 8.3× | Arts & Culture |
| Grinch | 7.82× | Movies & TV |
| Wok | 12.64× | Food & Beverages |
| Fairy godmother | 12.82× | Literature |
| Hibachi | 13.09× | Food & Beverages |
| Google Home | 10.65× | Technology & Electronics |
| Cherish (group) | 17.72× | Music & Radio |
| headspace | 14.73× | Health |
| Hipster | 15.11× | Politics & Society |
| Grace Slick | 12.87× | Music & Radio |
| TV Fanatic | 14.18× | Movies & TV |
| El Paso County, Colorado | 17.07× | Travel & Leisure |
| No Escape (1994 film) | 13.98× | Movies & TV |
| Mathcore | 9.51× | Music & Radio |
| Harlow | 13.61× | Travel & Leisure |
| Guitarist (magazine) | 12.98× | Music & Radio |
| Elsword | 18.3× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.15 |
| Family Orientation | CONSERVATISM | 1.11 |
| Price Sensitivity | PREMIUM | 1.08 |
| Social Media Usage | JOY | 1.05 |
| Mindfulness | BALANCE | 1.02 |
| Sustainability | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 19.7% |
| Indonesia | 16.9% |
| Japan | 15.5% |
See Wink audiences in other countries
More Workwear audiences in United States
- CornerStone (2,873,796)
- Berne (268,242)
- Red Kap (268,065)
- FHB (239,926)
- Protos (200,195)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.