Red Kap Audience in United States

Red Kap has an estimated audience of 268,064 people in United States. 0.0% are female, 100.0% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: United Parcel Service, Google Maps, Indeed.com, Staples (Canada), Kia Sportage.

The average Red Kap fan in United States is 45.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include United Parcel Service, Google Maps, Indeed.com, with strongest over-indexing on United Parcel Service (5.9× the country average). Demographically, the Red Kap audience skews more male with an average age of 45.1, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Workwear

Demographics of Red Kap fans

Demographic split for Red Kap audience in United States
MetricValue
Female0.0%
Male100.0%
Average age45.1
Estimated audience size268,064

Audience persona

The typical Red Kap fan in United States is more male, around 45.1 years old, with strong DIY Mentality tendencies and a notable affinity for United Parcel Service.

Top regions in United States

Top regions ranked by reach for Red Kap in United States
RegionReachAffinity
California39,5171.34×
Texas22,2070.96×
Florida10,7210.59×
New York9,7280.65×
Tennessee8,5311.59×
North Carolina8,2021.02×
Illinois7,9560.89×
Ohio7,9200.96×
Pennsylvania7,6380.85×
Michigan7,6271.09×
Georgia6,7830.82×
Arizona6,3581.16×
Indiana5,2271.07×
Virginia5,1540.79×
Wisconsin5,1341.27×
Washington4,6850.87×
Missouri4,5121.04×
Colorado4,3461.03×
Kentucky4,1341.23×
Alabama3,9121.04×
New Jersey3,7050.54×
Minnesota3,5460.92×
Louisiana3,4681×
South Carolina3,4560.86×
Oregon3,4081.11×
Maryland3,0190.66×
Massachusetts2,9730.56×
Nevada2,9071.12×
Utah2,8441.18×
Oklahoma2,8240.95×
Iowa2,7741.26×
Kansas2,3131.09×
Mississippi2,2341.01×
Arkansas2,0690.94×
Idaho1,8271.36×
New Mexico1,7321.29×
Hawaii1,7261.5×
Connecticut1,6930.63×
Nebraska1,5511.15×
West Virginia1,2410.99×
Montana1,0891.46×
Maine8710.91×
New Hampshire8660.82×
South Dakota8061.3×
North Dakota6921.26×
Alaska6141.07×
Wyoming5341.34×
Rhode Island4800.56×
Delaware4620.62×
Vermont3760.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red Kap audience
BrandAffinityCategory
United Parcel Service5.9×Business & Career
Google Maps4.46×Internet & Social Media
Indeed.com4.53×Business & Career
Staples (Canada)4.68×Business & Career
Kia Sportage18.29×Cars & Mobility
CarGurus5.1×Cars & Mobility
Autism Awareness8.03×Health
Capital One3.42×Business & Career
Diabetes mellitus awareness5.61×Health
Enterprise Rent-A-Car4.66×Cars & Mobility
AutoZone2.85×Cars & Mobility
Singer-songwriter2.8×Music & Radio
Qatar Airways10.51×Travel & Leisure
United States Postal Service2.69×Business & Career
Microblogging5.7×Technology & Electronics
Arc'teryx8.16×Fashion & Accessoires
Alan Tudyk9.51×Movies & TV
Google News3.44×News
Lowe's2.07×Shopping
Alexandra Daddario5.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red Kap audience
TraitClusterScore
DIY MentalityTHRILL1.57
Convenience OrientationPREMIUM1.51
Need for SecurityCONSERVATISM1.49
Career OrientationPOWER1.37
Quality AwarenessPREMIUM1.28
PatriotismCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Red Kap
CountryShare
United States96.9%
Italy2.2%
Germany0.9%

See Red Kap audiences in other countries

More Workwear audiences in United States

Frequently asked questions

How many fans does Red Kap have in United States?

Red Kap has an estimated audience of 268,064 people in United States, concentrated in California and Texas.

What is the gender split and age of Red Kap fans?

0.0% of Red Kap fans are female, 100.0% are male, with an average age of 45.1 years.

Which brands do Red Kap fans like most?

Red Kap fans show strongest brand affinity for United Parcel Service (5.9×), Google Maps (4.46×), and Indeed.com (4.53×) over the country average.

Where do Red Kap fans live in United States?

Red Kap fans in United States are most concentrated in California (reach 39,517), Texas (reach 22,207), and Florida (reach 10,721). These three regions account for the largest share of the active audience.

What other brands do Red Kap fans also like?

Beyond Red Kap itself, the audience over-indexes on Google Maps (4.46×), Indeed.com (4.53×), Staples (Canada) (4.68×), and Kia Sportage (18.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Kap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.