Berne Audience in United States
Berne has an estimated audience of 157,873 people in United States. 46.8% are female, 53.2% are male, average age 40.8. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Google News.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.43× the country average). Demographically, the Berne audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Fashion & Accessoires · Type: Brand · Subtype: Workwear
Demographics of Berne fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 40.8 |
| Estimated audience size | 157,873 |
Audience persona
The typical Berne fan in United States is balanced, around 40.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 15.43× | Business & Career |
| Google Maps | 15.1× | Internet & Social Media |
| CarGurus | 18.44× | Cars & Mobility |
| Indeed.com | 12.19× | Business & Career |
| Google News | 13.13× | News |
| Enterprise Rent-A-Car | 13.18× | Cars & Mobility |
| Circle K | 13.8× | Shopping |
| DeviantArt | 13.67× | Internet & Social Media |
| AccuWeather | 12.23× | Home & Garden |
| Beetlejuice | 9.15× | Movies & TV |
| Aaron Rodgers | 12.04× | Sports |
| Diane Keaton | 11.59× | Movies & TV |
| ICloud | 16.52× | Technology & Electronics |
| Bruce Willis | 12.54× | Movies & TV |
| Khan Academy | 13.98× | Business & Career |
| Kendra Scott | 16.59× | Fashion & Accessoires |
| Apple Store | 12.13× | Shopping |
| Jeff Bezos | 17.2× | Business & Career |
| Billy Bob Thornton | 13.16× | Movies & TV |
| Blake Lively | 13.1× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.78 |
| Risk Appetite | THRILL | 1.51 |
| Design Affinity | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.27 |
| Sustainability | BALANCE | 1.26 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 39.6% |
| Germany | 17.4% |
| Switzerland | 14.3% |
See Berne audiences in other countries
More Workwear audiences in United States
- CornerStone (2,873,796)
- Wink (904,170)
- Red Kap (268,065)
- FHB (239,926)
- Protos (200,195)
How to read this data
Audience size is the estimated number of people in United States who actively search for Berne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.