Rascasse Audience Intelligence

Berne Target Market in United States

A data profile of the people who buy, follow and care about Berne in United States — modelled from more than twelve digital signal sources. Berne has an estimated audience of 241,317 people in United States.

#5among Workwear in United States#5588among Brand in United States#1716in Fashion & Accessoires

The average Berne fan in United States is 40.8 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, New York, Ohio.

Top brand affinities include Workwear, Dickies, Planet Fitness, with strongest over-indexing on Workwear (13.24× the country average).

Demographically, the Berne audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Berne fan in United States is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Workwear.

Category: Fashion & Accessoires · Type: Brand · Subtype: Workwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berne profile in United States.

Audience size
241K
in United States
Gender
46.8%♀
53.2% male
Age
40.8
average years
Country rank
#53734
Brand in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Berne

46.8% are female, 53.2% are male, average age 40.8.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Berne audience in United States
MetricValue
Female46.8%
Male53.2%
Average age40.8
Estimated audience size241,317
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Berne audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Berne audience comes from United States.

Worldwide audience distribution share by country for Berne
CountryShare
Brazil33.7%
Germany18.7%
Switzerland17.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berne audience in United States is strongest.

Fig. 05

Top regions by affinity

Berne customers by region in United States
#RegionReachAffinity×
01Indiana~60K12.38×
02Ohio~20K2.02×
03New York~30K1.70×
04Minnesota~6K1.53×
05South Dakota<1K1.10×
06Kansas~2K1.07×
07North Dakota<1K1.06×
08Vermont<1K1.05×
09Iowa~2K1.04×
10Kentucky~3K1.02×
11Montana<1K1.01×
12Idaho~1K0.99×
13Michigan~7K0.98×
14Missouri~4K0.96×
15Maine<1K0.95×
16Nebraska~1K0.94×
17Alaska<1K0.94×
18West Virginia~1K0.93×
19New Hampshire<1K0.92×
20Washington~5K0.90×
21Hawaii~1K0.89×
22Rhode Island<1K0.89×
23Delaware<1K0.89×
24Arkansas~2K0.88×
25Mississippi~2K0.88×
26Washington, District of Columbia<1K0.86×
27Wisconsin~3K0.85×
28Utah~2K0.85×
29New Mexico~1K0.85×
30Tennessee~5K0.84×
31Oklahoma~2K0.84×
32Illinois~7K0.81×
33Connecticut~2K0.79×
34Alabama~3K0.78×
35Louisiana~3K0.78×
36Oregon~2K0.78×
37Pennsylvania~7K0.77×
38Virginia~5K0.77×
39Massachusetts~4K0.77×
40Nevada~2K0.76×
41Maryland~3K0.72×
42South Carolina~3K0.72×
43Colorado~3K0.69×
44North Carolina~6K0.68×
45Georgia~5K0.65×
46New Jersey~4K0.64×
47Arizona~3K0.64×
48Texas~10K0.51×
49Florida~9K0.51×
50California~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Berne, United States
0.44×1.00×12.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berne audience
#·InterestCategoryAffinity×
01WorkwearFashion & Accessoires13.24×
02DickiesFashion & Accessoires7.55×
03Family carCars & Mobility2.22×
04Motorcycle helmetCars & Mobility2.00×
05Motorcycle accessoriesCars & Mobility1.95×
06Discount TireShopping1.83×
07LumberHome & Garden1.81×
08ViolinMusic & Radio1.72×
09Hardware storeHome & Garden1.68×
10Fly fishingSports1.68×
11Bass guitarMusic & Radio1.64×
12Nordstrom rackFashion & Accessoires1.62×
13Planet FitnessSports1.59×
14InnovationBusiness & Career1.59×
15EyewearFashion & Accessoires1.59×
16CarpentryHome & Garden1.58×
17Tractor Supply CompanyShopping1.58×
18OtakuLiterature1.51×
19Made in USABusiness & Career1.50×
20Acoustic guitarMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Berne audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
DIY MentalityTHRILL1.33×
Design AffinityPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Berne audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
MindfulnessBALANCE0.87×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Berne's target market in United States?

Berne's target market in United States covers an estimated 241,317 people, concentrated in Indiana and New York.

02

What is the gender split and age of Berne customers?

46.8% of the Berne audience are female, 53.2% are male, with an average age of 40.8 years.

03

Which brands do Berne fans like most?

Berne fans show strongest brand affinity for Workwear (13.24×), Dickies (7.55×), and Planet Fitness (1.59×) over the country average.

04

Where do Berne fans live in United States?

Berne fans in United States are most concentrated in Indiana (reach ~60K), New York (reach ~30K), and Ohio (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Berne fans also like?

Beyond Berne itself, the audience over-indexes on Dickies (7.55×), Planet Fitness (1.59×), Nordstrom rack (1.62×), and Bass guitar (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Workwear audiences in United States

See Berne audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Berne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →