Rascasse Audience Intelligence

Hip Audience in Germany

A data profile of the people who buy, follow and care about Hip in Germany — modelled from more than twelve digital signal sources. Hip has an estimated audience of 293,200 people in Germany.

#6229among Topic in Germany#505in Health

The average Hip fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include General practitioner, Kitchen garden, Intervertebral disc, with strongest over-indexing on General practitioner (27.74× the country average).

Demographically, the Hip audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hip fan in Germany is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for General practitioner.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hip profile in Germany.

Audience size
293K
in Germany
Gender
71.6%♀
28.4% male
Age
41.7
average years
Country rank
#17627
Topic in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hip fans

71.6% are female, 28.4% are male, average age 41.7.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Hip audience in Germany
MetricValue
Female71.6%
Male28.4%
Average age41.7
Estimated audience size293,200
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Hip audience in Germany
Age bracketShare%
16-1916%
20-2914%
30-3920%
40-4930%
50+21%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Hip audience comes from Germany.

Worldwide audience distribution share by country for Hip
CountryShare
United States26.9%
Thailand7.4%
Taiwan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hip audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hip fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~6K1.70×
02Schleswig-Holstein~10K1.22×
03Hessen~30K1.16×
04Bremen~3K1.13×
05Niedersachsen~30K1.08×
06Hamburg~7K1.08×
07Nordrhein-Westfalen~60K0.99×
08Berlin~10K0.95×
09Rheinland-Pfalz~10K0.94×
10Baden-Württemberg~40K0.89×
11Mecklenburg-Vorpommern~5K0.89×
12Bayern~40K0.87×
13Sachsen~10K0.80×
14Brandenburg~7K0.79×
15Thüringen~6K0.79×
16Sachsen-Anhalt~6K0.78×
Fig. 06

Affinity by region

Affinity by region — Hip, Germany
0.78×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hip audience
#·InterestCategoryAffinity×
01Intervertebral discHealth34.80×
02Sciatic nerveHealth31.40×
03General practitionerHealth27.74×
04Lumbar vertebraeHealth25.06×
05Kitchen gardenHome & Garden23.58×
06Fish oilHealth13.81×
07Cervical vertebraeHealth13.60×
08Shoe insertHealth12.86×
09Window blindHome & Garden9.18×
10Wolfgang PetryMusic & Radio6.91×
11Kitchen cabinetHome & Garden6.12×
12Diabetes mellitus awarenessHealth4.83×
13PillowHome & Garden3.93×
14GMX MailInternet & Social Media3.76×
15FocusNews2.75×
16KitchenHome & Garden2.20×
17TagesschauMovies & TV2.01×
18Netto Marken-DiscountShopping1.91×
19FamilyKids & Family1.90×
20NatureHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hip audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.01×
MindfulnessBALANCE1.65×
Quality AwarenessPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hip audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
PatriotismCONSERVATISM0.91×
Price SensitivityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hip have in Germany?

Hip has an estimated audience of 293,200 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hip fans?

71.6% of Hip fans are female, 28.4% are male, with an average age of 41.7 years.

03

Which brands do Hip fans like most?

Hip fans show strongest brand affinity for General practitioner (27.74×), Kitchen garden (23.58×), and Intervertebral disc (34.8×) over the country average.

04

Where do Hip fans live in Germany?

Hip fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hip fans also like?

Beyond Hip itself, the audience over-indexes on Kitchen garden (23.58×), Intervertebral disc (34.8×), Window blind (9.18×), and Sciatic nerve (31.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Hip audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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