Hip Audience in Germany
Hip has an estimated audience of 293,200 people in Germany. 71.6% are female, 28.4% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kitchen garden, Window blind, Western Union, General practitioner, Real property.
The average Hip fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kitchen garden, Window blind, Western Union, with strongest over-indexing on Kitchen garden (22.14× the country average). Demographically, the Hip audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Hip fans
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 41.7 |
| Estimated audience size | 293,200 |
Audience persona
The typical Hip fan in Germany is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Kitchen garden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,831 | 1.03× |
| Bayern | 43,285 | 0.92× |
| Baden-Württemberg | 36,630 | 0.92× |
| Niedersachsen | 30,558 | 1.07× |
| Hessen | 27,545 | 1.23× |
| Rheinland-Pfalz | 14,384 | 0.98× |
| Berlin | 13,222 | 1.01× |
| Schleswig-Holstein | 12,656 | 1.2× |
| Sachsen | 11,355 | 0.79× |
| Hamburg | 7,037 | 1.06× |
| Brandenburg | 6,603 | 0.73× |
| Saarland | 5,830 | 1.62× |
| Sachsen-Anhalt | 5,542 | 0.73× |
| Thüringen | 5,449 | 0.73× |
| Mecklenburg-Vorpommern | 4,898 | 0.87× |
| Bremen | 2,792 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchen garden | 22.14× | Home & Garden |
| Window blind | 10.24× | Home & Garden |
| Western Union | 5.95× | Business & Career |
| General practitioner | 15.21× | Health |
| Real property | 6.19× | Home & Garden |
| Cervical vertebrae | 22.55× | Health |
| Pets | 1.79× | Pets & Animals |
| Tagesschau | 1.89× | Movies & TV |
| Intervertebral disc | 23.29× | Health |
| GMX Mail | 3.46× | Internet & Social Media |
| Bored Panda | 9.5× | Internet & Social Media |
| Netto Marken-Discount | 1.98× | Shopping |
| Sciatic nerve | 21.09× | Health |
| Arthritis awareness | 6.8× | Health |
| Cat food | 2.88× | Pets & Animals |
| Automobiles | 1.65× | Cars & Mobility |
| Focus | 2.86× | News |
| Lumbar vertebrae | 17.96× | Health |
| Leggings | 3.35× | Fashion & Accessoires |
| Pillow | 3.38× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.19 |
| Pet Ownership | JOY | 1.72 |
| Healthy Lifestyle | BALANCE | 1.63 |
| Sports Activity | POWER | 1.61 |
| Design Affinity | PREMIUM | 1.46 |
| LGBTQ+ Identity | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Thailand | 7.4% |
| Taiwan | 5.2% |
See Hip audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hip have in Germany?
Hip has an estimated audience of 293,200 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hip fans?
71.6% of Hip fans are female, 28.4% are male, with an average age of 41.7 years.
Which brands do Hip fans like most?
Hip fans show strongest brand affinity for Kitchen garden (22.14×), Window blind (10.24×), and Western Union (5.95×) over the country average.
Where do Hip fans live in Germany?
Hip fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,831), Bayern (reach 43,285), and Baden-Württemberg (reach 36,630). These three regions account for the largest share of the active audience.
What other brands do Hip fans also like?
Beyond Hip itself, the audience over-indexes on Window blind (10.24×), Western Union (5.95×), General practitioner (15.21×), and Real property (6.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.