Hip Audience in Germany
Hip has an estimated audience of 293,200 people in Germany. 71.6% are female, 28.4% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Samanyolu Haber, Mothercare, Home Delivery.
The average Hip fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Samanyolu Haber, with strongest over-indexing on Rossmann (1.56× the country average). Demographically, the Hip audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Hip fans
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 41.7 |
| Estimated audience size | 293,200 |
Audience persona
The typical Hip fan in Germany is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,831 | 1.03× |
| Bayern | 43,285 | 0.92× |
| Baden-Württemberg | 36,630 | 0.92× |
| Niedersachsen | 30,558 | 1.07× |
| Hessen | 27,545 | 1.23× |
| Rheinland-Pfalz | 14,384 | 0.98× |
| Berlin | 13,222 | 1.01× |
| Schleswig-Holstein | 12,656 | 1.2× |
| Sachsen | 11,355 | 0.79× |
| Hamburg | 7,037 | 1.06× |
| Brandenburg | 6,603 | 0.73× |
| Saarland | 5,830 | 1.62× |
| Sachsen-Anhalt | 5,542 | 0.73× |
| Thüringen | 5,449 | 0.73× |
| Mecklenburg-Vorpommern | 4,898 | 0.87× |
| Bremen | 2,792 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.56× | Shopping |
| Goes | 1.53× | Travel & Leisure |
| Samanyolu Haber | 5.23× | Movies & TV |
| Mothercare | 2.21× | Kids & Family |
| Home Delivery | 2.91× | Food & Beverages |
| Isometric exercise | 8.85× | Sports |
| Brunello Cucinelli | 3.73× | Fashion & Accessoires |
| Eckernförde | 4.86× | Travel & Leisure |
| The Hunt (2012 film) | 2.79× | Movies & TV |
| Eco Friendly Living | 2.05× | Home & Garden |
| Fatteh | 5.54× | Food & Beverages |
| Socialist Federal Republic of Yugoslavia | 2.12× | Politics & Society |
| Japanese New Year | 4.68× | Travel & Leisure |
| Headhunters (film) | 2.2× | Movies & TV |
| Enzkreis | 4.33× | Travel & Leisure |
| Scots Guards | 22.55× | Politics & Society |
| Homesteading | 2.86× | Home & Garden |
| Faun (band) | 2× | Music & Radio |
| Figure painting (hobby) | 1.78× | Arts & Culture |
| Information sensitivity | 2.28× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.19 |
| Pet Ownership | JOY | 1.72 |
| Healthy Lifestyle | BALANCE | 1.63 |
| Sports Activity | POWER | 1.61 |
| Design Affinity | PREMIUM | 1.46 |
| LGBTQ+ Identity | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Thailand | 7.4% |
| Taiwan | 5.2% |
See Hip audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hip have in Germany?
Hip has an estimated audience of 293,200 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hip fans?
71.6% of Hip fans are female, 28.4% are male, with an average age of 41.7 years.
Which brands do Hip fans like most?
Hip fans show strongest brand affinity for Rossmann (1.56×), Goes (1.53×), and Samanyolu Haber (5.23×) over the country average.
Where do Hip fans live in Germany?
Hip fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,831), Bayern (reach 43,285), and Baden-Württemberg (reach 36,630). These three regions account for the largest share of the active audience.
What other brands do Hip fans also like?
Beyond Hip itself, the audience over-indexes on Goes (1.53×), Samanyolu Haber (5.23×), Mothercare (2.21×), and Home Delivery (2.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.