Rascasse Audience Intelligence

Hip Audience in United States

Name: Hip — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Hip in United States — modelled from more than twelve digital signal sources. Hip has an estimated audience of 11,029,384 people in United States.

#2110among Topic in United States #139in Health

The average Hip fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nonprofit organization, Arthritis awareness, Genetics, with strongest over-indexing on Nonprofit organization (1.68× the country average).

Demographically, the Hip audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hip fan in United States is more female, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hip profile in United States.

Audience size

11M

in United States

Gender

73.4%♀

26.6% male

Age

44.5

average years

Country rank

#3245

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Hip fans

73.4% are female, 26.6% are male, average age 44.5.

Fig. 02

Gender split

73.4%

Female

26.6%

Male

Demographic split for Hip audience in United States
Metric	Value
Female	73.4%
Male	26.6%
Average age	44.5
Estimated audience size	11,029,384

Fig. 03

Age distribution

Age distribution of the Hip audience in United States
Age bracket	Share	%
16-19		11%
20-29		14%
30-39		17%
40-49		26%
50+		33%

Fig. 04

Worldwide distribution

26.9%

of the worldwide Hip audience comes from United States.

Worldwide audience distribution share by country for Hip
Country	Share
United States	26.9%
Thailand	7.4%
Taiwan	5.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hip audience in United States is strongest.

Fig. 05

Top regions by affinity

Hip fans by region: top regions in United States
#	Region	Reach	×
01	Hawaii	~200K	5.26×
02	Illinois	~600K	1.57×
03	Indiana	~300K	1.56×
04	Washington, District of Columbia	~50K	1.55×
05	California	~1.5M	1.22×
06	New York	~700K	1.17×
07	Maryland	~200K	1.11×
08	Texas	~1M	1.09×
09	Florida	~800K	1.07×
10	New Jersey	~300K	1.06×
11	Georgia	~300K	1.03×
12	Virginia	~300K	1.03×
13	Massachusetts	~200K	1.03×
14	Washington	~200K	1.01×
15	Kentucky	~100K	0.99×
16	Connecticut	~100K	0.97×
17	Arizona	~200K	0.94×
18	Nevada	~100K	0.94×
19	North Carolina	~300K	0.93×
20	Minnesota	~100K	0.92×
21	Alabama	~100K	0.90×
22	Oklahoma	~100K	0.90×
23	Kansas	~80K	0.90×
24	Alaska	~20K	0.90×
25	Oregon	~100K	0.88×
26	Pennsylvania	~300K	0.87×
27	Louisiana	~100K	0.87×
28	Mississippi	~80K	0.87×
29	Rhode Island	~30K	0.87×
30	Delaware	~30K	0.87×
31	Arkansas	~80K	0.86×
32	Nebraska	~50K	0.86×
33	Ohio	~300K	0.85×
34	Utah	~80K	0.85×
35	Tennessee	~200K	0.84×
36	New Mexico	~50K	0.84×
37	Iowa	~80K	0.83×
38	North Dakota	~20K	0.83×
39	Michigan	~200K	0.82×
40	South Dakota	~20K	0.80×
41	South Carolina	~100K	0.79×
42	Maine	~30K	0.79×
43	Missouri	~100K	0.76×
44	Idaho	~40K	0.76×
45	West Virginia	~40K	0.76×
46	New Hampshire	~30K	0.76×
47	Vermont	~10K	0.75×
48	Colorado	~100K	0.74×
49	Wisconsin	~100K	0.73×
50	Montana	~20K	0.70×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hip audience
#	Interest	Category	×
01	Arthritis awareness	Health	3.35×
02	Paleolithic diet	Health	2.95×
03	Cholesterol	Food & Beverages	2.87×
04	Human gastrointestinal tract	Health	2.78×
05	Hormone	Health	2.72×
06	Pharmacy	Business & Career	2.10×
07	Physical therapy	Business & Career	2.07×
08	Stress (biology)	Health	2.01×
09	Genetics	Kids & Family	1.97×
10	Charitable organization	Politics & Society	1.91×
11	Massage	Health	1.90×
12	Real property	Home & Garden	1.86×
13	Discount stores	Shopping	1.79×
14	Veterinary medicine	Business & Career	1.75×
15	Nonprofit organization	Politics & Society	1.68×
16	Tradition	Politics & Society	1.63×
17	Breakfast	Food & Beverages	1.55×
18	Lunch	Food & Beverages	1.53×
19	Gardening	Home & Garden	1.52×
20	Dinner	Food & Beverages	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Hip audience · What stands out
Trait	Cluster	Score
Community Orientation	OPEN	1.48×
Family Orientation	CONSERVATISM	1.45×
Career Orientation	POWER	1.42×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Hip audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.82×
Risk Appetite	THRILL	0.84×
Extroversion	THRILL	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Hip have in United States?

Hip has an estimated audience of 11,029,384 people in United States, concentrated in California and Texas.

What is the gender split and age of Hip fans?

73.4% of Hip fans are female, 26.6% are male, with an average age of 44.5 years.

Which brands do Hip fans like most?

Hip fans show strongest brand affinity for Nonprofit organization (1.68×), Arthritis awareness (3.35×), and Genetics (1.97×) over the country average.

Where do Hip fans live in United States?

Hip fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

What other brands do Hip fans also like?

Beyond Hip itself, the audience over-indexes on Arthritis awareness (3.35×), Genetics (1.97×), Pharmacy (2.1×), and Human gastrointestinal tract (2.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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