Hip Audience in United States

Hip has an estimated audience of 11,029,384 people in United States. 73.4% are female, 26.6% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Dentistry, Hormone, Made in USA.

The average Hip fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Dentistry, with strongest over-indexing on Kia Sportage (18.75× the country average). Demographically, the Hip audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Hip fans

Demographic split for Hip audience in United States
MetricValue
Female73.4%
Male26.6%
Average age44.5
Estimated audience size11,029,384

Audience persona

The typical Hip fan in United States is more female, around 44.5 years old, with strong Family Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Hip in United States
RegionReachAffinity
California1,642,0791.35×
Texas1,149,8191.21×
Florida848,0681.14×
New York799,2541.3×
Illinois622,0501.69×
Georgia364,8151.07×
Indiana337,6071.68×
North Carolina334,6441.01×
Pennsylvania331,1150.89×
New Jersey320,2601.14×
Ohio302,3300.89×
Virginia294,4361.1×
Michigan249,6080.87×
Washington249,5981.13×
Massachusetts237,6211.09×
Arizona221,3880.98×
Maryland210,5921.11×
Hawaii194,6844.11×
Tennessee193,5050.87×
Minnesota150,6230.95×
Kentucky139,3941.01×
Missouri135,9640.76×
Alabama134,9280.88×
Colorado134,5650.77×
South Carolina133,1120.8×
Louisiana122,6120.86×
Wisconsin120,1540.72×
Oregon117,1570.93×
Connecticut111,9221.01×
Oklahoma111,6870.91×
Nevada104,9720.98×
Utah84,8340.86×
Arkansas76,4390.84×
Iowa74,8700.82×
Kansas73,9640.85×
Mississippi73,6250.81×
Washington, District of Columbia47,3381.43×
Nebraska45,0510.81×
New Mexico44,8160.81×
Idaho40,8710.74×
West Virginia34,7320.68×
New Hampshire31,1020.72×
Rhode Island30,0330.86×
Maine29,0560.74×
Delaware25,1770.83×
Alaska18,2930.78×
South Dakota18,0180.71×
Montana17,7300.58×
North Dakota16,9390.75×
Vermont11,8910.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hip audience
BrandAffinityCategory
Kia Sportage18.75×Cars & Mobility
Honda HR-V13.33×Cars & Mobility
Dentistry2.65×Business & Career
Hormone3.88×Health
Made in USA2.62×Business & Career
Pre-school playgroup13.97×Kids & Family
Dollar General1.6×Shopping
Real property2.18×Home & Garden
Local news1.62×News
Arthritis awareness3.08×Health
J. C. Penney1.88×Shopping
Rheumatoid Arthritis awareness3.83×Health
Jeep Grand Cherokee3.75×Cars & Mobility
Life insurance2×Business & Career
Health insurance2.04×Business & Career
Multiple myeloma awareness4.23×Health
Five Below1.7×Shopping
Breast Cancer awareness2.42×Health
Stress (biology)1.66×Health
Air travel1.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hip audience
TraitClusterScore
Family OrientationCONSERVATISM1.24
CreativityOPEN1.13
Quality AwarenessPREMIUM1.13
SustainabilityBALANCE1.12
TravellingTHRILL1.12
Price SensitivityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Hip
CountryShare
United States26.9%
Thailand7.4%
Taiwan5.2%

See Hip audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Hip have in United States?

Hip has an estimated audience of 11,029,384 people in United States, concentrated in California and Texas.

What is the gender split and age of Hip fans?

73.4% of Hip fans are female, 26.6% are male, with an average age of 44.5 years.

Which brands do Hip fans like most?

Hip fans show strongest brand affinity for Kia Sportage (18.75×), Honda HR-V (13.33×), and Dentistry (2.65×) over the country average.

Where do Hip fans live in United States?

Hip fans in United States are most concentrated in California (reach 1,642,079), Texas (reach 1,149,819), and Florida (reach 848,068). These three regions account for the largest share of the active audience.

What other brands do Hip fans also like?

Beyond Hip itself, the audience over-indexes on Honda HR-V (13.33×), Dentistry (2.65×), Hormone (3.88×), and Made in USA (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.