Vertebral column Audience in Germany
Vertebral column has an estimated audience of 714,230 people in Germany. 71.4% are female, 28.6% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Brunello Cucinelli, Scots Guards, Mothercare.
The average Vertebral column fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Brunello Cucinelli, with strongest over-indexing on Rossmann (1.67× the country average). Demographically, the Vertebral column audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Vertebral column fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 43.3 |
| Estimated audience size | 714,230 |
Audience persona
The typical Vertebral column fan in Germany is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,955 | 1.14× |
| Bayern | 133,724 | 1.16× |
| Baden-Württemberg | 112,796 | 1.16× |
| Niedersachsen | 74,017 | 1.07× |
| Hessen | 60,746 | 1.12× |
| Rheinland-Pfalz | 38,516 | 1.08× |
| Sachsen | 30,994 | 0.88× |
| Berlin | 29,202 | 0.91× |
| Schleswig-Holstein | 24,303 | 0.95× |
| Brandenburg | 19,862 | 0.9× |
| Hamburg | 17,721 | 1.1× |
| Thüringen | 17,462 | 0.96× |
| Sachsen-Anhalt | 16,104 | 0.87× |
| Mecklenburg-Vorpommern | 10,701 | 0.78× |
| Saarland | 8,940 | 1.02× |
| Bremen | 5,525 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.67× | Shopping |
| Goes | 1.57× | Travel & Leisure |
| Brunello Cucinelli | 5.98× | Fashion & Accessoires |
| Scots Guards | 60.45× | Politics & Society |
| Mothercare | 2.18× | Kids & Family |
| Samanyolu Haber | 4.46× | Movies & TV |
| Jack White | 1.8× | Movies & TV |
| Time (magazine) | 1.59× | News |
| Enzkreis | 6.59× | Travel & Leisure |
| Solo climbing | 2.59× | Sports |
| Fairy godmother | 13.18× | Literature |
| Fatteh | 5.45× | Food & Beverages |
| Socialist Federal Republic of Yugoslavia | 2.2× | Politics & Society |
| Eschwege | 5× | Travel & Leisure |
| Free University of Berlin | 1.71× | Business & Career |
| Eco Friendly Living | 1.73× | Home & Garden |
| Ho, Ghana | 2.07× | Travel & Leisure |
| Fat-tailed sheep | 9.52× | Pets & Animals |
| Faun (band) | 2.01× | Music & Radio |
| Cachorros | 3.96× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.38 |
| Pet Ownership | JOY | 1.66 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Family Orientation | CONSERVATISM | 1.42 |
| Sports Activity | POWER | 1.4 |
| LGBTQ+ Identity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| United Kingdom | 5.0% |
| Taiwan | 3.8% |
See Vertebral column audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vertebral column have in Germany?
Vertebral column has an estimated audience of 714,230 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vertebral column fans?
71.4% of Vertebral column fans are female, 28.6% are male, with an average age of 43.3 years.
Which brands do Vertebral column fans like most?
Vertebral column fans show strongest brand affinity for Rossmann (1.67×), Goes (1.57×), and Brunello Cucinelli (5.98×) over the country average.
Where do Vertebral column fans live in Germany?
Vertebral column fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,955), Bayern (reach 133,724), and Baden-Württemberg (reach 112,796). These three regions account for the largest share of the active audience.
What other brands do Vertebral column fans also like?
Beyond Vertebral column itself, the audience over-indexes on Goes (1.57×), Brunello Cucinelli (5.98×), Scots Guards (60.45×), and Mothercare (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vertebral column. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.