Rascasse Audience Intelligence

Vertebral column Audience in United States

A data profile of the people who buy, follow and care about Vertebral column in United States — modelled from more than twelve digital signal sources. Vertebral column has an estimated audience of 12,087,757 people in United States.

#1954among Topic in United States#124in Health

The average Vertebral column fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Intervertebral disc, Dollar General, with strongest over-indexing on Genetics (2.17× the country average).

Demographically, the Vertebral column audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vertebral column fan in United States is more female, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for Genetics.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vertebral column profile in United States.

Audience size
12.1M
in United States
Gender
62.0%♀
38.0% male
Age
45.1
average years
Country rank
#2956
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vertebral column fans

62.0% are female, 38.0% are male, average age 45.1.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Vertebral column audience in United States
MetricValue
Female62.0%
Male38.0%
Average age45.1
Estimated audience size12,087,757
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Vertebral column audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3916%
40-4925%
50+36%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Vertebral column audience comes from United States.

Worldwide audience distribution share by country for Vertebral column
CountryShare
United States23.3%
United Kingdom5.0%
Taiwan3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vertebral column audience in United States is strongest.

Fig. 05

Top regions by affinity

Vertebral column fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.41×
02California~2M1.34×
03North Dakota~30K1.34×
04Indiana~300K1.24×
05Mississippi~100K1.21×
06Georgia~400K1.17×
07Missouri~200K1.16×
08Louisiana~200K1.16×
09Kansas~100K1.14×
10Arkansas~100K1.13×
11Kentucky~200K1.11×
12Alabama~200K1.10×
13North Carolina~400K1.09×
14Florida~900K1.08×
15Hawaii~60K1.08×
16Rhode Island~40K1.08×
17Wisconsin~200K1.07×
18Oklahoma~100K1.07×
19West Virginia~60K1.07×
20Connecticut~100K1.06×
21South Dakota~30K1.06×
22South Carolina~200K1.04×
23Ohio~400K1.03×
24Delaware~30K1.03×
25Arizona~200K1.01×
26Nebraska~60K1.01×
27Tennessee~200K1.00×
28Illinois~400K0.98×
29Iowa~100K0.98×
30Virginia~300K0.97×
31New Mexico~60K0.95×
32Pennsylvania~400K0.93×
33Oregon~100K0.93×
34Massachusetts~200K0.92×
35Alaska~20K0.92×
36Michigan~300K0.91×
37New Jersey~300K0.90×
38Colorado~200K0.90×
39Maryland~200K0.88×
40Montana~30K0.88×
41Vermont~20K0.88×
42Washington~200K0.87×
43New York~600K0.86×
44Minnesota~100K0.86×
45Nevada~100K0.86×
46Idaho~50K0.86×
47Maine~40K0.85×
48New Hampshire~40K0.84×
49Utah~90K0.83×
50Washington, District of Columbia~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Vertebral column, United States
0.81×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vertebral column audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vertebral column audience
#·InterestCategoryAffinity×
01Intervertebral discHealth9.89×
02Sciatic nerveHealth8.54×
03LigamentHealth7.53×
04Arthritis awarenessHealth2.86×
05Drudge ReportSports2.49×
06Preventive healthcareHealth2.37×
07AllergyHealth2.34×
08Physical therapyBusiness & Career2.31×
09Sustainable energyHome & Garden2.22×
10GeneticsKids & Family2.17×
11Microwave ovenHome & Garden2.11×
12Health insuranceBusiness & Career2.06×
13PharmacyBusiness & Career1.98×
14MassageHealth1.98×
15Ace HardwareHome & Garden1.93×
16Real propertyHome & Garden1.92×
17Charitable organizationPolitics & Society1.81×
18Dollar GeneralShopping1.56×
19Nonprofit organizationPolitics & Society1.54×
20TraditionPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vertebral column audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vertebral column audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.60×
Family OrientationCONSERVATISM1.54×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vertebral column audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vertebral column have in United States?

Vertebral column has an estimated audience of 12,087,757 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vertebral column fans?

62.0% of Vertebral column fans are female, 38.0% are male, with an average age of 45.1 years.

03

Which brands do Vertebral column fans like most?

Vertebral column fans show strongest brand affinity for Genetics (2.17×), Intervertebral disc (9.89×), and Dollar General (1.56×) over the country average.

04

Where do Vertebral column fans live in United States?

Vertebral column fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Vertebral column fans also like?

Beyond Vertebral column itself, the audience over-indexes on Intervertebral disc (9.89×), Dollar General (1.56×), Nonprofit organization (1.54×), and Pharmacy (1.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Vertebral column audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vertebral column. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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