Rascasse Audience Intelligence

Waterproofing Audience in Germany

A data profile of the people who buy, follow and care about Waterproofing in Germany — modelled from more than twelve digital signal sources. Waterproofing has an estimated audience of 1,279,666 people in Germany.

#2677among Topic in Germany#362in Home & Garden

The average Waterproofing fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AccuWeather, Social networking service, Shopping, with strongest over-indexing on AccuWeather (16.25× the country average).

Demographically, the Waterproofing audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Waterproofing fan in Germany is more male, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for AccuWeather.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waterproofing profile in Germany.

Audience size
1.3M
in Germany
Gender
43.3%♀
56.7% male
Age
40.7
average years
Country rank
#5183
Topic in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waterproofing fans

43.3% are female, 56.7% are male, average age 40.7.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Waterproofing audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age40.7
Estimated audience size1,279,666
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Waterproofing audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3923%
40-4926%
50+19%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Waterproofing audience comes from Germany.

Worldwide audience distribution share by country for Waterproofing
CountryShare
United States24.8%
United Kingdom7.6%
Taiwan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waterproofing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Waterproofing fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.37×
02Saarland~20K1.23×
03Mecklenburg-Vorpommern~30K1.07×
04Thüringen~30K1.06×
05Sachsen-Anhalt~30K1.04×
06Brandenburg~40K1.00×
07Hamburg~30K0.96×
08Schleswig-Holstein~40K0.95×
09Rheinland-Pfalz~60K0.93×
10Sachsen~60K0.92×
11Hessen~90K0.91×
12Berlin~50K0.90×
13Niedersachsen~100K0.86×
14Baden-Württemberg~100K0.82×
15Bayern~200K0.80×
16Nordrhein-Westfalen~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Waterproofing, Germany
0.75×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waterproofing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waterproofing audience
#·InterestCategoryAffinity×
01Philippine cuisineFood & Beverages27.36×
02AccuWeatherHome & Garden16.25×
03Social networking serviceTechnology & Electronics3.72×
04AudienceBusiness & Career3.09×
05RedditInternet & Social Media2.99×
06FootwearFashion & Accessoires2.04×
07ShoesFashion & Accessoires1.89×
08TagesschauMovies & TV1.82×
09Borussia DortmundSports1.75×
10Discount storesShopping1.73×
11ClothingFashion & Accessoires1.71×
12Online shoppingShopping1.71×
13Physical fitnessSports1.68×
14InstagramInternet & Social Media1.67×
15BusinessBusiness & Career1.66×
16Fitness and wellnessSports1.66×
17ShoppingShopping1.65×
18DesignHome & Garden1.65×
19BeautyBeauty & Wellness1.65×
20RestaurantsFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waterproofing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waterproofing audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.19×
Price SensitivityPREMIUM1.55×
CreativityOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waterproofing audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.99×
Risk AppetiteTHRILL1.06×
SustainabilityBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waterproofing have in Germany?

Waterproofing has an estimated audience of 1,279,666 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Waterproofing fans?

43.3% of Waterproofing fans are female, 56.7% are male, with an average age of 40.7 years.

03

Which brands do Waterproofing fans like most?

Waterproofing fans show strongest brand affinity for AccuWeather (16.25×), Social networking service (3.72×), and Shopping (1.65×) over the country average.

04

Where do Waterproofing fans live in Germany?

Waterproofing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Waterproofing fans also like?

Beyond Waterproofing itself, the audience over-indexes on Social networking service (3.72×), Shopping (1.65×), Reddit (2.99×), and Clothing (1.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Waterproofing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Waterproofing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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