Waterproofing Audience in Germany
Waterproofing has an estimated audience of 1,279,666 people in Germany. 43.3% are female, 56.7% are male, average age 40.7. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: AccuWeather, Borussia Dortmund, Social networking service, Shopping, Reddit.
The average Waterproofing fan in Germany is 40.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include AccuWeather, Borussia Dortmund, Social networking service, with strongest over-indexing on AccuWeather (16.25× the country average). Demographically, the Waterproofing audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Waterproofing fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 40.7 |
| Estimated audience size | 1,279,666 |
Audience persona
The typical Waterproofing fan in Germany is more male, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for AccuWeather.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 97,940 | 0.48× |
| Nordrhein-Westfalen | 92,046 | 0.33× |
| Hessen | 76,759 | 0.79× |
| Baden-Württemberg | 66,921 | 0.38× |
| Niedersachsen | 46,083 | 0.37× |
| Thüringen | 44,106 | 1.35× |
| Sachsen-Anhalt | 40,889 | 1.23× |
| Brandenburg | 39,374 | 0.99× |
| Rheinland-Pfalz | 39,119 | 0.61× |
| Sachsen | 35,660 | 0.57× |
| Berlin | 35,402 | 0.62× |
| Saarland | 35,285 | 2.25× |
| Bremen | 34,366 | 3.14× |
| Mecklenburg-Vorpommern | 34,249 | 1.4× |
| Schleswig-Holstein | 33,504 | 0.73× |
| Hamburg | 22,047 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AccuWeather | 16.25× | Home & Garden |
| Borussia Dortmund | 1.75× | Sports |
| Social networking service | 3.72× | Technology & Electronics |
| Shopping | 1.65× | Shopping |
| 2.99× | Internet & Social Media | |
| Clothing | 1.71× | Fashion & Accessoires |
| Online shopping | 1.71× | Shopping |
| Design | 1.65× | Home & Garden |
| Beauty | 1.65× | Beauty & Wellness |
| Tagesschau | 1.82× | Movies & TV |
| Business | 1.66× | Business & Career |
| 1.67× | Internet & Social Media | |
| Shoes | 1.89× | Fashion & Accessoires |
| Discount stores | 1.73× | Shopping |
| Philippine cuisine | 27.36× | Food & Beverages |
| Physical fitness | 1.68× | Sports |
| Audience | 3.09× | Business & Career |
| Fitness and wellness | 1.66× | Sports |
| Restaurants | 1.58× | Food & Beverages |
| Footwear | 2.04× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.46 |
| Community Orientation | OPEN | 1.31 |
| Design Affinity | PREMIUM | 1.21 |
| Sustainability | BALANCE | 1.17 |
| Early Adopter Mentality | POWER | 1.17 |
| Career Orientation | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 7.6% |
| Taiwan | 6.2% |
See Waterproofing audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Waterproofing have in Germany?
Waterproofing has an estimated audience of 1,279,666 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Waterproofing fans?
43.3% of Waterproofing fans are female, 56.7% are male, with an average age of 40.7 years.
Which brands do Waterproofing fans like most?
Waterproofing fans show strongest brand affinity for AccuWeather (16.25×), Borussia Dortmund (1.75×), and Social networking service (3.72×) over the country average.
Where do Waterproofing fans live in Germany?
Waterproofing fans in Germany are most concentrated in Bayern (reach 97,940), Nordrhein-Westfalen (reach 92,046), and Hessen (reach 76,759). These three regions account for the largest share of the active audience.
What other brands do Waterproofing fans also like?
Beyond Waterproofing itself, the audience over-indexes on Borussia Dortmund (1.75×), Social networking service (3.72×), Shopping (1.65×), and Reddit (2.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waterproofing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.