Rascasse Audience Intelligence

Rheumatology Audience in United States

A data profile of the people who buy, follow and care about Rheumatology in United States — modelled from more than twelve digital signal sources. Rheumatology has an estimated audience of 3,272,969 people in United States.

#235among Field of study in United States#4848among Topic in United States#367in Health

The average Rheumatology fan in United States is 47.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arthritis awareness, Pharmacy, Microwave oven, with strongest over-indexing on Arthritis awareness (8.56× the country average).

Demographically, the Rheumatology audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rheumatology fan in United States is more female, around 47.5 years old, with strong Family Orientation tendencies and a notable affinity for Arthritis awareness.

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rheumatology profile in United States.

Audience size
3.3M
in United States
Gender
68.8%♀
31.2% male
Age
47.5
average years
Country rank
#9539
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rheumatology fans

68.8% are female, 31.2% are male, average age 47.5.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Rheumatology audience in United States
MetricValue
Female68.8%
Male31.2%
Average age47.5
Estimated audience size3,272,969
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Rheumatology audience in United States
Age bracketShare%
16-1910%
20-298%
30-3913%
40-4925%
50+44%
Fig. 04

Worldwide distribution

38.5%

of the worldwide Rheumatology audience comes from United States.

Worldwide audience distribution share by country for Rheumatology
CountryShare
United States38.5%
United Kingdom5.6%
Romania4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rheumatology audience in United States is strongest.

Fig. 05

Top regions by affinity

Rheumatology fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K1.35×
02New York~200K1.29×
03Alabama~60K1.24×
04Connecticut~40K1.23×
05Arkansas~30K1.21×
06Kentucky~50K1.19×
07Florida~300K1.18×
08Virginia~90K1.18×
09Maryland~70K1.18×
10Pennsylvania~100K1.17×
11West Virginia~20K1.17×
12Delaware~10K1.17×
13Tennessee~80K1.14×
14Massachusetts~70K1.14×
15Louisiana~50K1.12×
16Georgia~100K1.11×
17Texas~300K1.08×
18Mississippi~30K1.07×
19Michigan~90K1.05×
20Oklahoma~40K1.05×
21Indiana~60K1.04×
22North Carolina~100K1.03×
23South Carolina~50K1.03×
24Kansas~30K1.03×
25Rhode Island~10K1.02×
26New Hampshire~10K1.01×
27Ohio~100K1.00×
28Illinois~100K0.99×
29Missouri~50K0.98×
30Arizona~60K0.93×
31New Mexico~10K0.91×
32Vermont~5K0.91×
33Alaska~6K0.90×
34California~300K0.88×
35Utah~30K0.88×
36Nebraska~10K0.87×
37Maine~10K0.87×
38Washington~60K0.85×
39Nevada~30K0.84×
40Iowa~20K0.84×
41Idaho~10K0.84×
42Oregon~30K0.83×
43Montana~8K0.83×
44Wisconsin~40K0.82×
45South Dakota~6K0.82×
46Colorado~40K0.81×
47Washington, District of Columbia~8K0.81×
48Minnesota~40K0.79×
49Hawaii~10K0.77×
50North Dakota~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Rheumatology, United States
0.77×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rheumatology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rheumatology audience
#·InterestCategoryAffinity×
01Arthritis awarenessHealth8.56×
02Rheumatoid Arthritis awarenessHealth5.44×
03Retirement planningBusiness & Career4.28×
04Retirement communityKids & Family3.75×
05HypermarketShopping3.32×
06Microwave ovenHome & Garden3.28×
07PharmacyBusiness & Career3.14×
08Health insuranceBusiness & Career3.06×
09Charitable organizationPolitics & Society2.64×
10Life insuranceBusiness & Career2.60×
11Discount storesShopping2.48×
12Ace HardwareHome & Garden2.31×
13NostalgiaHome & Garden2.30×
14Nonprofit organizationPolitics & Society2.04×
15TraditionPolitics & Society1.98×
16Organic foodFood & Beverages1.90×
17WalgreensShopping1.86×
18Dollar GeneralShopping1.73×
19Health careBusiness & Career1.72×
20PinterestInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rheumatology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rheumatology audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.43×
Community OrientationOPEN1.96×
Career OrientationPOWER1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rheumatology audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
ExtroversionTHRILL0.73×
Early Adopter MentalityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rheumatology have in United States?

Rheumatology has an estimated audience of 3,272,969 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rheumatology fans?

68.8% of Rheumatology fans are female, 31.2% are male, with an average age of 47.5 years.

03

Which brands do Rheumatology fans like most?

Rheumatology fans show strongest brand affinity for Arthritis awareness (8.56×), Pharmacy (3.14×), and Microwave oven (3.28×) over the country average.

04

Where do Rheumatology fans live in United States?

Rheumatology fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Rheumatology fans also like?

Beyond Rheumatology itself, the audience over-indexes on Pharmacy (3.14×), Microwave oven (3.28×), Rheumatoid Arthritis awareness (5.44×), and Nonprofit organization (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Rheumatology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rheumatology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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